1. 1
Munich Business Training
Thetrainingcompany
MBT-A002-en-10.2015
BUSINESS WARGAMING
COMPETENT, EFFICIENT, SUCCESSFUL
The Business Wargaming concept of the Munich
Business Training Academy is a modular con-
cept which takes you through a crash workshop
or a full-day Intensive Workshop with the purpose
of analyzing and understanding the current and
future moves of your market. You also learn to
understand the strengths and weaknesses of
your competitor strategy and your own possible
strategy gaps. Furthermore, the Business War-
gaming concept shows you how to prevent your
company from taking wrong action based on
incomplete or wrong evaluation of your compet-
itors.
Do join us and take a look into your competitor’s
brain.
In this Business Wargaming programme, you will
perform and analyze possible future scenarios of
your company and product portfolio including the
classic SWOT-Analysis, or, if needed, the Busi-
ness Model Canvas-Analysis. Business Wargam-
ing is a method of strategic simulation where you
put yourself, for a defined period, in the position
of your competitor. This allows you, in a protect-
ed environment, to test and challenge your own
strategy, including future scenarios and product
launches. You will detect risks and traps in a very
efficient way and you can directly eliminate them
before they interfere with your business.
One of the targets of the workshop is to under-
stand your competitors, their products and unique
selling points in a more holistic way. We also want
to show you how to find out if your competitor
could be developing something new for his prod-
uct pipeline, or what his next campaign could be.
To run the above mentioned scenarios, the work-
shop group will be divided into three teams, the
Company Team, a Competitor Team and the
Market Team.
THE COMPANY TEAM
Represents your own company with the current
strategy, product and service portfolio.
THE COMPETITOR TEAM
Represents your direct competitors. This team
puts themselves in the position of your compet-
itor in order to challenge your strategy, and in or-
der to get a different view of your company.
THE MARKET TEAM
Represents the market, possible customer and
external parties which are observing and eval-
uating the different strategies and offerings. At
the end of the session, this team will decide on
the market shares of the competing companies
based on evaluation and performance.
With regards to your competition, you run your
strategy through the paces with us, risk-free in a
protected environment. During the workshop, you
will gain initial knowledge of C.I. (Competitive In-
telligence). At the end, the ideal outcome of the

2. 2
Munich Business Training
Thetrainingcompany
MBT-A002-en-10.2015
BUSINESS WARGAMING
COMPETENT, EFFICIENT, SUCCESSFUL
Business Wargaming session is a validated future
scenario with carefully selected options for future
actions and strategies.
„Now you know, the beginning is always the most
important part of the work.”
Plato, The Republic Book 2
FIVE CLASSIC QUESTIONS ON BUSINESS
WARGAMING:
„„ Will the business model of our industry
change in the near future?
„„ Is our product a mass product or a commod-
ity?
„„ How robust is our company?
„„ Where will our market be in the next years,
and what will our market share be?
„„ Which steps will our competitor plan for the
near future because of the current market
consolidation?
Therefore, Business Wargaming helps you if you
have to ask yourself these kinds of questions.
Properly and frequently carried out, Business
Wargaming is a very powerful tool for gaining a
differentiated insight into your market and your
competitors.
WHO BENEFITS FROM BUSINESS WAR-
GAMING?
CEOs, founders, as well as marketing and sales
directors of startups – medium-sized and mature
international companies who want to set up or
optimize their sales and marketing strategy in a
responsible and sustainable way.

3. 3
Munich Business Training
Thetrainingcompany
MBT-A002-en-10.2015
BUSINESS WARGAMING
COMPETENT, EFFICIENT, SUCCESSFUL
SAMPLE SLIDES

4. 4
TRAINER
Marc Wenn, Senior Consultant,
Munich Business Services GmbH
VENUE
Munich Business Services GmbH
Feringastrasse 9a
D-85774 Unterfoehring
Germany
Alternatively, all training courses can be ar-
ranged worldwide in-house or at a venue close
to your office.
PARTICIPANTS
For a group training course, we recommend a
minimum number of three to six participants.
In addition, tailor-made, two- to-three-day work-
shops can be arranged on request.
TRAINING FEE PER PARTICIPANT
Crash workshop EUR 800,-
Full-day Intensive Workshop EUR 1200,-
Start-up companies based in Germany can apply
for a grant at the KFW-bank
CONTACT/REGISTRATION
Mrs. Sabine Dörr
Phone +49 89 41 41 426-80
Mail Akademie@munich-training.de
Internet www.munich-training.de
Munich Business Training
Thetrainingcompany
MBT-A002-en-10.2015
MUNICH BUSINESS TRAINING
a Service of
Munich Business Services GmbH
Feringastrasse 9a
D-85774 Unterfoehring
Phone +49 89 4141 426-80
Fax +49 89 4141 426-40
Mail info@munich-training.de
www.munich-training.de
BUSINESS WARGAMING
COMPETENT, EFFICIENT, SUCCESSFUL