19. This is JOE BLOGS portfolio
You can call or email me on: 07592 123456 joeblogs@me.com
ALWAYS LABEL YOUR PORTFOLIO.
Saturday, 14 April 2012
20. FRONT Name
THIS IS THE FRONT
This is JOE BLOGS portfolio
RO NT
EF
You can call or email me on: 07592 123456 joeblogs@me.com
N TH
O
Contact Details
ALWAYS LABEL YOUR PORTFOLIO.
Saturday, 14 April 2012
21. BACK Name
THIS IS THE BACK
This is JOE BLOGS portfolio
BACK
E
You can call or email me on: 07592 123456 joeblogs@me.com
ND TH
A
Contact Details
ALWAYS LABEL YOUR PORTFOLIO.
Saturday, 14 April 2012
22. ART DIRECTION
THAT’S THE COVER,
COVERED
NOW OPEN YOUR BOOK
Building a Portfolio
Saturday, 14 April 2012
23. ART DIRECTION
REMEMBER. Noone knows who
you are, where you’ve come from,
or what you care about.
TELL THEM. SLOWLY.
Building a Portfolio
Saturday, 14 April 2012
24. My name is Kermit the
Frog and I like pigs.
This
busin is my
ess
card
my
This is rd
ss ca
busine
y CV
T his is m
This
busin is my
ess
card
This is my portfolio. I hope you like it.
y
is m
This card
www.kermitwholikespigs.com
ness
busi
START with who you are (and leave something nice)
Saturday, 14 April 2012
25. THIS IS WHO IT WAS FOR AND WHY I DID IT.
THIS IS MY
SECOND BEST
PIECE OF WORK.
K I
1. 2.
S S
Honestly it gets better.
3. 4.
Always START with your ‘second best’ piece of work
Saturday, 14 April 2012
26. ART DIRECTION
SOME TIPS ON LAYOUT
Building a Portfolio
Saturday, 14 April 2012
27. d
he Bran
T
THIS IS MY BIG
THIS IS WHO IT WAS FOR AND WHY I DID IT.
on
IDEA.... e Reas
Th
K I
1. 2.
T h e BIG
IDEA S S
I LOVE MISS PIGGY
3. 4.
e
of th
Rest gn
The mpai
Ca
If at all possible keep a campaign to 2 pages
Saturday, 14 April 2012
28. ART DIRECTION
DON’T DO THIS!
Building a Portfolio
Saturday, 14 April 2012
30. ART DIRECTION
OR THIS
Building a Portfolio
Saturday, 14 April 2012
31. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed a
massa in leo congue ornare. Morbi elementum arcu vel purus
congue auctor. Etiam mattis tempor ante id sollicitudin. Lorem ipsum
dolor sit amet, consectetur adipiscing elit. Sed hendrerit faucibus
Concept Concept Concept
nisi, id commodo mauris malesuada et. Ut nec vulputate dolor.
Vestibulum id lorem sit amet risus pharetra scelerisque. Quisque
sagittis, libero in fringilla semper, diam enim ornare risus, eu iaculis
metus nisi non neque. Pellentesque habitant morbi tristique
senectus et netus et malesuada fames ac turpis egestas. Concept Concept Concept
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed a
massa in leo congue ornare. Morbi elementum arcu vel purus
congue auctor. Etiam mattis tempor ante id sollicitudin. Lorem ipsum
dolor sit amet, consectetur adipiscing elit. Sed hendrerit faucibus
nisi, id commodo mauris malesuada et. Ut nec vulputate dolor.
Vestibulum id lorem sit amet risus pharetra scelerisque. Quisque
Concept Concept Concept
sagittis, libero in fringilla semper, diam enim ornare risus, eu iaculis
metus nisi non neque. Pellentesque habitant morbi tristique
senectus et netus et malesuada fames ac turpis egestas.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed a
massa in leo congue ornare. Morbi elementum arcu vel purus
Concept Concept Concept
congue auctor. Etiam mattis tempor ante id sollicitudin. Lorem ipsum
dolor sit amet, consectetur adipiscing elit. Sed hendrerit faucibus
nisi, id commodo mauris malesuada et. Ut nec vulputate dolor.
Vestibulum id lorem sit amet risus pharetra scelerisque. Quisque
sagittis, libero in fringilla semper, diam enim ornare risus, eu iaculis
metus nisi non neque. Pellentesque habitant morbi tristique
Concept Concept Concept
senectus et netus et malesuada fames ac turpis egestas.
DON’T WRITE (Unless you are a copywriter of course)
Saturday, 14 April 2012
32. ART DIRECTION
DO THIS!
Building a Portfolio
Saturday, 14 April 2012
33. THIS IS WHO IT WAS FOR AND WHY I DID IT.
THIS IS MY
SECOND BEST
PIECE OF WORK.
K I
1. 2.
S S
Honestly it gets better.
3. 4.
Show the BIG IDEA. And then the subsequent concepts.
Saturday, 14 April 2012
34. d
he Bran
T
THIS IS WHO IT WAS FOR AND WHY I DID IT.
THIS IS MY
on
SECOND BEST e Reas
Th
PIECE OF WORK.
K I
1. 2.
T h e BIG
IDEA S S
Honestly it gets better.
3. 4.
e
of th
Rest gn
The mpai
Ca
Show the BIG IDEA. And then the subsequent concepts.
Saturday, 14 April 2012
35. ART DIRECTION
AN OPTIONAL EXTRA
Building a Portfolio
Saturday, 14 April 2012
36. THIS IS WHO IT WAS FOR AND WHY I DID IT.
PTO
CREATE Intro pages to each campaign
Saturday, 14 April 2012
37. ART DIRECTION
LEAVE ON A HIGH
Building a Portfolio
Saturday, 14 April 2012
38. THIS IS WHO IT WAS FOR AND WHY I DID IT.
1. 2.
4.
Finish on your BEST piece of work.
Saturday, 14 April 2012
39. ART DIRECTION
SAY GOODBYE (OR HELLO)
Building a Portfolio
Saturday, 14 April 2012
40. My name is Kermit the
Frog and I like pigs. This is
busine my
ss card
y
is m
This ss card
e
busin
y CV
his is m
This is
T
busine my
ss card
This is my portfolio. I hope you like it.
y
is m rd
This ss ca
ine
bus
www.kermitwholikespigs.com
FINISH (again) with who you are (and leave something nice)
Saturday, 14 April 2012
41. ART DIRECTION
YOUR DIGITAL PORTFOLIO
Building and Presenting a Portfolio
Saturday, 14 April 2012
42. ART DIRECTION
80% of Creative Directors will look at you
online portfolio on an iPad or mobile device.
(after work and on the move usually)
Building and Presenting a Portfolio
Saturday, 14 April 2012
66. EXERCISE
THIS IS NOW THE BUSINESS END OF THE COURSE.
IT IS UP TO YOU.
BY THIS TIME NEXT WEEK WE WANT TO HAVE A
LOOK AT YOUR BOOK.
Saturday, 14 April 2012
