Talk at the IoT Vienna Meetup on 04/02/2015: http://www.meetup.com/de/IoT-Vienna/events/204683892/

1. Behavior Change in/with the
Internet of Things
Technology Experience & Wearable Devices
Marc Busch

2. About Us
Industrial Research
Usability
Human Factors
User Experience
205.02.2015

3. Take Away
The IoT and Wearable Devices
provide unique capabilities to face
Societal Challenges by using
Personalized Behavior Change
Support Technologies
305.02.2015

4. Our Future
Societal Challenges
405.02.2015

5. Demographic
Change
filmefuerdieerde.org

6. 6
3news.co.nz
Health &
Wellbeing

7. 705.02.2015
schauplatz.org.
Secure, Clean &
Efficient Energy

8. 805.02.2015
Smart, Green &
Integrated Transport
thetransportationgazette.com/2010/06/what-is-transportation-engineering/

9. Secure
Societies
spiegel.de

10. A Way Out
From
„Rise of the Machines“
to
The Power of Human Behavior
1005.02.2015
www.sodahead.com

11. Interactive Technology
to Change Attitudes and Behavior
Behavior Change Support Systems
1105.02.2015
ncti.org

12. Behavior Change Support Systems
Rewards & Gamification
Project
musesproject.eu
1205.02.2015

13. Behavior Change Support Systems
Simulation of Consequences
Project
project-peacox.eu
1305.02.2015

14. IoT: A New Era of Behavior Change Support
Suggestions that are…
Opportunistic
At the Right Time
In the Right Place
1405.02.2015

15. 75 Billion Connected Devices By 2020
From Big Data
to
Meaningful Interactions
1505.02.2015 gawker.com
klaustaschler.net

16. One Size Does NOT Fit All
Personalizing Behavior Change Techniques
1605.02.2015 ai-therapy.com

17. Case Study: How to Design Behavior Change in the IoT
Project
gemplay.at
4 Step Design Process
1705.02.2015

18. 1. Define the Target Behavior and Target Group
Not „The Ultimate Player“
Health/Obesity
Physical Activity in Daily Life
Change Attitudes
Get Educated
1805.02.2015
kaushik.net
metropolnews.info

19. 2. Understand the Customers
1905.02.2015
Differences Beyond the
Obvious
 Sex/Gender
 Reasons for Sport
 Player Types
 Susceptibility to Influences

20. 2. Understand the Customers
2005.02.2015
Men
Social Contacts
Conqueror/Daredevil
Comparison/Competition
Women
Change in Body & Fitness
(Rather) Achiever
Customization/Personalization
studyblue.com

21. 3. Personalize Behavior Change Techniques
2105.02.2015
Translate Knowledge into Adaptable Interactions
laboratoire-tccd.blog.iscom.campus-lyon.org

22. 4. Check If It Works
2205.02.2015
Experiment, Observe & Iterate
Ensure Technology Acceptance

23. Conclusion
We have the (Wearable) Technology
We know How To Make it Work to face Societal
Challenges:
1. Target Behavior & Target Group
2. Understand Customers
3. Design Personalized Interactions
4. Check If It Works
2305.02.2015

24. AIT Austrian Institute of Technology
your ingenious partner
Marc Busch
Marc.Busch@ait.ac.at project.eu
MarcBusch.com - project.eu
MaBu_89 .at