SlideShare ist ein Scribd-Unternehmen logo
1 von 8
Steps to Building A  Digital Community Oct 4, 2011
You’re a better door than a window  – release the tribal knowledge
 
Your employees are  awesome and have amazing “skills”
Idea Starters
You can design what you want to create - collaborate
 
90% of WOM happens offline – turn your digital community into real experiences

Weitere ähnliche Inhalte

Mehr von Marc Binkley

Modern media sales process
Modern media sales processModern media sales process
Modern media sales processMarc Binkley
 
Stand Out! How to quit cold calling and use social media for B2B sales
Stand Out! How to quit cold calling and use social media for B2B salesStand Out! How to quit cold calling and use social media for B2B sales
Stand Out! How to quit cold calling and use social media for B2B salesMarc Binkley
 
Three gears of brand building
Three gears of brand buildingThree gears of brand building
Three gears of brand buildingMarc Binkley
 
2013 Self-directed Learning Project In Brand Growth
2013 Self-directed Learning Project In Brand Growth2013 Self-directed Learning Project In Brand Growth
2013 Self-directed Learning Project In Brand GrowthMarc Binkley
 
Innovation is a numbers game
Innovation is a numbers gameInnovation is a numbers game
Innovation is a numbers gameMarc Binkley
 
Sustainable growth curves
Sustainable growth curvesSustainable growth curves
Sustainable growth curvesMarc Binkley
 
Eight myths of marketing
Eight myths of marketingEight myths of marketing
Eight myths of marketingMarc Binkley
 
How to Organize a Six Thinking Hats Meeting
How to Organize a Six Thinking Hats MeetingHow to Organize a Six Thinking Hats Meeting
How to Organize a Six Thinking Hats MeetingMarc Binkley
 
Winning the battle for consumer attention
Winning the battle for consumer attentionWinning the battle for consumer attention
Winning the battle for consumer attentionMarc Binkley
 
12 practical business lessons
12 practical business lessons12 practical business lessons
12 practical business lessonsMarc Binkley
 
Winning the battle for consumer attention
Winning the battle for consumer attentionWinning the battle for consumer attention
Winning the battle for consumer attentionMarc Binkley
 
Canadian Smartphone Stats
Canadian Smartphone StatsCanadian Smartphone Stats
Canadian Smartphone StatsMarc Binkley
 
2011 Calgary Radio media kit for JACK, LITE
2011 Calgary Radio media kit for JACK, LITE2011 Calgary Radio media kit for JACK, LITE
2011 Calgary Radio media kit for JACK, LITEMarc Binkley
 
Secrets of integrated marketing
Secrets of integrated marketingSecrets of integrated marketing
Secrets of integrated marketingMarc Binkley
 

Mehr von Marc Binkley (16)

Modern media sales process
Modern media sales processModern media sales process
Modern media sales process
 
Stand Out! How to quit cold calling and use social media for B2B sales
Stand Out! How to quit cold calling and use social media for B2B salesStand Out! How to quit cold calling and use social media for B2B sales
Stand Out! How to quit cold calling and use social media for B2B sales
 
Three gears of brand building
Three gears of brand buildingThree gears of brand building
Three gears of brand building
 
2013 Self-directed Learning Project In Brand Growth
2013 Self-directed Learning Project In Brand Growth2013 Self-directed Learning Project In Brand Growth
2013 Self-directed Learning Project In Brand Growth
 
Innovation is a numbers game
Innovation is a numbers gameInnovation is a numbers game
Innovation is a numbers game
 
Sustainable growth curves
Sustainable growth curvesSustainable growth curves
Sustainable growth curves
 
Eight myths of marketing
Eight myths of marketingEight myths of marketing
Eight myths of marketing
 
Branding Workshop
Branding WorkshopBranding Workshop
Branding Workshop
 
How to Organize a Six Thinking Hats Meeting
How to Organize a Six Thinking Hats MeetingHow to Organize a Six Thinking Hats Meeting
How to Organize a Six Thinking Hats Meeting
 
Winning the battle for consumer attention
Winning the battle for consumer attentionWinning the battle for consumer attention
Winning the battle for consumer attention
 
12 practical business lessons
12 practical business lessons12 practical business lessons
12 practical business lessons
 
CMOST Study
CMOST StudyCMOST Study
CMOST Study
 
Winning the battle for consumer attention
Winning the battle for consumer attentionWinning the battle for consumer attention
Winning the battle for consumer attention
 
Canadian Smartphone Stats
Canadian Smartphone StatsCanadian Smartphone Stats
Canadian Smartphone Stats
 
2011 Calgary Radio media kit for JACK, LITE
2011 Calgary Radio media kit for JACK, LITE2011 Calgary Radio media kit for JACK, LITE
2011 Calgary Radio media kit for JACK, LITE
 
Secrets of integrated marketing
Secrets of integrated marketingSecrets of integrated marketing
Secrets of integrated marketing
 

Kürzlich hochgeladen

20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterJamesConcepcion7
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesAurelien Domont, MBA
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxShruti Mittal
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems:  Assembling the industrial metaverseInteroperability and ecosystems:  Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseSiemens
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...ssuserf63bd7
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Aggregage
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 

Kürzlich hochgeladen (20)

20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and Templates
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems:  Assembling the industrial metaverseInteroperability and ecosystems:  Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverse
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 

Building a digital community