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Crowd-Sourced
Customer Service
Next Door
Manuel Grenacher
Twitter @mgrenacher
Problems to solve
64% 2-3x Expectation
Changed
Experienced bad
customer service,taking
too long to resolve
problems
Times consumers
contact customer
servicein average-
mostly other agents
People want immediate
gratificationand
solutionfor their
request or problems
More then ever, real-time service matters
Solution
On Demand
Service Next Door
Build an online service marketplace to empower
customer to seek help from each other.
Mila “Friends” Partnerships
• Mila allows large company to take advantage
of the on-demand economy and build a
crowd sourced service ecosystem around
your offerings.
• “Friends” are individuals or small enterprises
who can offer help and services like
installation, consulting or support.
• “Friends” are pre-screened and can easily be
contacted and booked online or mobile.
4
How it works
Post Service
Request
Friend in your
neighborhood
accept request
Friend performs
Job < 24h
Pay online and
post rating
<	1h <	24h 4.8
Use Case: Swisscom Friends
“Think about Swisscom Friends as a
marketplace for technical support,
where customers help customers. We
hope it helps our customers find a
quick and easy solution”
Marc Werner
CEO Residential, Swisscom
Fast implementation, 2‘000 Friends
Other Use Cases
Communication Energy Retail
Get	help	with	
computers,	mobile	
devices,	TV,	or	
networks
Get	help	with	smart	
home	or	electrical	
works
Get	help	with	
setting	up	your	
new	device
www.mila.com
The Benefit: Customer Delight.
• Cost efficient and scalable service
community in customers Neighborhoods.
• Convenient and flexible: Friends will assist in
the evening or on the weekends and at home.
• Personalized Support: Friend arrives in
person and can answer additional questions.
• Improve Brand image by empowering
people to help each other.
• Benefit from Collaborative Economy
movement.
Press
A German Cell Phone Company Is Outsourcing Tech Support
http://www.businessinsider.com/vodafone-is-outsourcing-tech-support-2014-11
Swisscom Bolsters ItsIn-Field Customer Service Through Crowd
Sourcing
http://www.forbes.com/sites/adrianswinscoe/2015/11/14/swisscom-bolsters-its-in-
field-customer-service-through-crowd-sourcing/
Mila Partners With Swisscom To Break Euro Fear Of Share
Economy
http://techcrunch.com/2013/11/27/task-marketplace-mila-partners-with-swisscom-to-break-
euro-fear-of-share-economy/
Mila sees big firms using web to outsource customer support
http://www.reuters.com/article/2014/03/31/us-mila-sharingeconomy-
idUSBREA2U0UK20140331
Whitepaper?
send email to
manuel@mila.com

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Crowd Sourced Customer Service

  • 1. Crowd-Sourced Customer Service Next Door Manuel Grenacher Twitter @mgrenacher
  • 2. Problems to solve 64% 2-3x Expectation Changed Experienced bad customer service,taking too long to resolve problems Times consumers contact customer servicein average- mostly other agents People want immediate gratificationand solutionfor their request or problems More then ever, real-time service matters
  • 3. Solution On Demand Service Next Door Build an online service marketplace to empower customer to seek help from each other.
  • 4. Mila “Friends” Partnerships • Mila allows large company to take advantage of the on-demand economy and build a crowd sourced service ecosystem around your offerings. • “Friends” are individuals or small enterprises who can offer help and services like installation, consulting or support. • “Friends” are pre-screened and can easily be contacted and booked online or mobile. 4
  • 5. How it works Post Service Request Friend in your neighborhood accept request Friend performs Job < 24h Pay online and post rating < 1h < 24h 4.8
  • 6. Use Case: Swisscom Friends “Think about Swisscom Friends as a marketplace for technical support, where customers help customers. We hope it helps our customers find a quick and easy solution” Marc Werner CEO Residential, Swisscom
  • 8. Other Use Cases Communication Energy Retail Get help with computers, mobile devices, TV, or networks Get help with smart home or electrical works Get help with setting up your new device www.mila.com
  • 9. The Benefit: Customer Delight. • Cost efficient and scalable service community in customers Neighborhoods. • Convenient and flexible: Friends will assist in the evening or on the weekends and at home. • Personalized Support: Friend arrives in person and can answer additional questions. • Improve Brand image by empowering people to help each other. • Benefit from Collaborative Economy movement.
  • 10. Press A German Cell Phone Company Is Outsourcing Tech Support http://www.businessinsider.com/vodafone-is-outsourcing-tech-support-2014-11 Swisscom Bolsters ItsIn-Field Customer Service Through Crowd Sourcing http://www.forbes.com/sites/adrianswinscoe/2015/11/14/swisscom-bolsters-its-in- field-customer-service-through-crowd-sourcing/ Mila Partners With Swisscom To Break Euro Fear Of Share Economy http://techcrunch.com/2013/11/27/task-marketplace-mila-partners-with-swisscom-to-break- euro-fear-of-share-economy/ Mila sees big firms using web to outsource customer support http://www.reuters.com/article/2014/03/31/us-mila-sharingeconomy- idUSBREA2U0UK20140331