case presentation of on of h biggest marketing failure of all times by kraft foods for their vegemite brand in australia By Manpreet singh digital

1. iSnack 2.0 – The new Vegemite

2. Case Synopsis
How to revive
sales?
Mr. Talbod

3. 2nd most loved brand
on the internet
80 % penetration, 22mn jars sold/ year, 1bn th jar produced, 70
years in Australia.

4. IBM
CBA on
Social
media
HDYLYV

5. Created
huge buzz
New name to
be released
during AFL at
MCG
300,000
entries
iSpread 2.0

7. Recommendations
• Again Name me campaign on internet !!
• depending on results, change the name.
• Brand Salience was increased