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AWS – Cloud Services
Because
You are the Best Judge for yourself . . . . . .

– a Survey by
Manoj Purandare
DCM, MCS, ITIL, CISSP, Cyber Crime Analyst,
22 years of IT specialization
You can Reach Manoj on http://en.wikipedia.org/wiki/User:Manojpurandare
www.linkedin.com/manojypurandare
www.google.com/+manojpurandare
AWS – Cloud Services
– a Survey by Manoj Purandare

•
•
•
•
•
•
•

Cheaper,
Better,
Scalable,
Flexible
Reliable
For Small & Medium
With a limited IT budget of < = $10,000

You are the Best Judge for yourself . . . . . .
AWS – Cloud Services
– a Survey by Manoj Purandare

You Decide yourself :
Should you stay or should you go?
Amazon Web Services is here to stay for a Decade till 2020
Visit www.aws.amazon.com for further information
AWS – Cloud Services
– a Survey by Manoj Purandare

•Startups love the flexibility and pricing of AWS.
•But then again, no one cloud is right for everyone.
•Here are a few startups who decided to move at least
some of their workloads off AWS.
•Amazon Web Services is the default, go-to IT
infrastructure of choice for startups, right?
•Right well but not always
AWS – Cloud Services
– a Survey by Manoj Purandare

No one disputes that AWS provides an impressive and ever-growing array of compute,
storage and networking resources.
Update: it just launched AWS Activate, a program to help startups build and run
scalable AWS implementations, for example.
Most nascent startups would be nuts to buy infrastructure when they can
“rent” AWS especially when they don’t really know what resources they will need.
But there are times when it behooves a startup to go elsewhere
— to bring workloads in-house or maybe to another provider.
AWS – Cloud Services
– a Survey by Manoj Purandare

A lot depends on the type of
- workloads;
- whether they are stable or spiky;
- how much IT expertise and gear the company already has in-house;
- and how smart the customer is about leasing options that can slice hardware costs.
“If you’re constantly launching and destroying instances with no stable demand that
fluctuates daily/weekly/monthly (e.g., traffic spikes, batch processing) then it makes sense
and is cost effective to use Amazon. Startups are especially like that because they don’t
know what they need
But when the load gets predictable and consistent,
“it’ll always be cheaper to switch off the cloud
That’s a contention AWS would
AWS – Cloud Services
– a Survey by Manoj Purandare

When is AWS not the suitted to your needs ?
Dell, Akamai, Rack Space, Azzure and many other Competitors try to eat share of Amazon
Web Services.
As companies often start looking at alternatives when their monthly AWS bill hits $10,000.
but several startup companies still say that number actually makes sense for AWS.
$10K a month is actually a good inflection point,” said Dave Anderson, manager of site
reliability engineering for a New York-based vendor.
“The servers you get on AWS would probably cost you
$1,500 to $3,000 to buy and, if you need $10,000 worth of
resources, you could probably buy [all the servers you need]
outright for $200,000 or cheaper with a lease agreement.”
AWS – Cloud Services
– a Survey by Manoj Purandare

Big companies make sure their ads run on the right sorts of sites — ensuring that ads for
a children’s entertainment company, for example, don’t show up on porn sites.
That work requires very fast interaction. “We sit in the middle — the end user browser
hits us before the ad loads and we have to decide in that split second whether that ad
should display on that site,” he said.
“Internet performance can be bad enough and AWS is even more
inconsistent because of the shared infrastructure,” Anderson said, adding that it is fine
for less latency-sensitive applications.

Another problem was that Integral needs to interface with
third-party ad servers and that interaction generates a ton
of data which must then be pulled into its on-premise
analytics systems.
AWS – Cloud Services
– a Survey by Manoj Purandare

Putting that data into AWS and then pumping it out all the time got prohibitively expensive
given Amazon’s data egress charges, he said.
“If you can keep everything in AWS including your data processing, it would probably make
sense, but with the amount of data processing we do and the amount of time we spend
reporting on it, we have data analytics running 24 X 7, so it won’t work for us,” Anderson
said.
AWS – Cloud Services
– a Survey by Manoj Purandare

Now lets think of your IT Budget of less than $10,000 per month cut off, although I
caution that every user’s needs vary.
The $10K a month equates to $1.8M of capital spend over 36 months [and]
an experienced IT team can work miracles with $1.8M in infrastructure, especially in a
mid-to-large enterprise
A US Company RMS started out with AWS because well, its developers loved AWS. That
appeal is Amazon’s ace in the hole. AWS “is winning the developer war much like
Microsoft did in the 90s — by creating simple tools and eliminating infrastructure as a
concern for developers that attraction is high”

The problem with that is developers tend to treat AWS as an
all-you-can-eat-buffet which is fine — to a point.
But poor management of virtual machines and storage means
costs can and often do skyrocket.
AWS – Cloud Services
– a Survey by Manoj Purandare

In another scenario, a consultant said one client company is moving its Elastic Map Reduce
(EMR) work off of AWS to save money.
The customer, which he would not name, is spending about $80,000 a month on AWS — about
20 percent of which covers the cost of running the EMR cluster on large
AWS CC2.8XL machines.
The compute session runs briefly overnight, every night, and by moving it to a co-location
facility, the company expects to save $250,000 to $300,000 over two years while also getting
round-the-clock access to compute capacity as needed.
AWS – Cloud Services
– a Survey by Manoj Purandare

Joe Emison thinks $50,000 a month is too high a bar — and that companies spending
$10,000 a month on Amazon services should start looking at alternatives — again depending
on their workloads.
“AWS says that on-prem never makes sense because cloud is always cheaper in the end. I
think that’s BS,” said Emison, although he used stronger language.
Emison is CTO at BuildFax, an Asheville, N.C. company that collects and parses property
information for the insurance industry.
“We have an internal data processing pipeline that only our
employees use. We’re fine with RTO/RPO of 4 to 5 hours on
these, shooting for 99 percent business-hour uptime,” he said
referring to recovery time objective and recovery point object
which is, roughly translated, the amount of time a company
expects any disrupted resources to be available again.
AWS – Cloud Services
– a Survey by Manoj Purandare

“If AWS made it really easy to ‘sleep’ servers at night and didn’t charge so much for storage
— think 10 to 25 TB that we may need at any time — then maybe it could be cost
competitive, but we don’t need AWS-type security or uptime or redundancy for these
servers,” he said.

As a result, BuildFax now pays less than 50 percent of what it used to pay using AWS
Reserved Instances for those workloads — and gets more capacity and better
performance, he said.
It’s important to note that use of Reserved Instances because,
typically, when Amazon talks price comparisons, it counsels
that companies using RIs — which rent for a period of one or
three years — and are cheaper than on-demand instances.
The caveat is that if you end up not using those reserved
instances, you pay for unused resources.
AWS – Cloud Services
– a Survey by Manoj Purandare

Conclusion :
AWS is Cheaper, Better, Scalable, Flexible Reliable, specifically meant for Small &
Medium Enterprises, with a limited IT budget of < = $10,000
Or you may choose you own Data Centre, or hired from its competitors.
You know you are Small, Medium, Large, Very Large, MNC’s with exposure to an IT
Budget as per your requirements.
Since People are the Biggest Assets,
They are here for decades to stay
Their Services are here for decades to stay
Their Ideas are here for decades to stay
Their Diligence is here for decades to stay
Their Laziness is here for decades to stay
Their Choices are here for decades to stay
Visit www.aws.amazon.com for further information
as You are the Best Judge . . . . . .
AWS – Cloud Services
Thanks . . . . . .

–Manoj Purandare
DCM, MCS, ITIL, CISSP, Cyber Crime Analyst,
22 years of IT specialization
You can Reach Manoj on http://en.wikipedia.org/wiki/User:Manojpurandare
www.linkedin.com/manojypurandare
www.google.com/+manojpurandare

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Manoj Purandare - Amazon Aws – cloud services A SURVEY

  • 1. AWS – Cloud Services Because You are the Best Judge for yourself . . . . . . – a Survey by Manoj Purandare DCM, MCS, ITIL, CISSP, Cyber Crime Analyst, 22 years of IT specialization You can Reach Manoj on http://en.wikipedia.org/wiki/User:Manojpurandare www.linkedin.com/manojypurandare www.google.com/+manojpurandare
  • 2. AWS – Cloud Services – a Survey by Manoj Purandare • • • • • • • Cheaper, Better, Scalable, Flexible Reliable For Small & Medium With a limited IT budget of < = $10,000 You are the Best Judge for yourself . . . . . .
  • 3. AWS – Cloud Services – a Survey by Manoj Purandare You Decide yourself : Should you stay or should you go? Amazon Web Services is here to stay for a Decade till 2020 Visit www.aws.amazon.com for further information
  • 4. AWS – Cloud Services – a Survey by Manoj Purandare •Startups love the flexibility and pricing of AWS. •But then again, no one cloud is right for everyone. •Here are a few startups who decided to move at least some of their workloads off AWS. •Amazon Web Services is the default, go-to IT infrastructure of choice for startups, right? •Right well but not always
  • 5. AWS – Cloud Services – a Survey by Manoj Purandare No one disputes that AWS provides an impressive and ever-growing array of compute, storage and networking resources. Update: it just launched AWS Activate, a program to help startups build and run scalable AWS implementations, for example. Most nascent startups would be nuts to buy infrastructure when they can “rent” AWS especially when they don’t really know what resources they will need. But there are times when it behooves a startup to go elsewhere — to bring workloads in-house or maybe to another provider.
  • 6. AWS – Cloud Services – a Survey by Manoj Purandare A lot depends on the type of - workloads; - whether they are stable or spiky; - how much IT expertise and gear the company already has in-house; - and how smart the customer is about leasing options that can slice hardware costs. “If you’re constantly launching and destroying instances with no stable demand that fluctuates daily/weekly/monthly (e.g., traffic spikes, batch processing) then it makes sense and is cost effective to use Amazon. Startups are especially like that because they don’t know what they need But when the load gets predictable and consistent, “it’ll always be cheaper to switch off the cloud That’s a contention AWS would
  • 7. AWS – Cloud Services – a Survey by Manoj Purandare When is AWS not the suitted to your needs ? Dell, Akamai, Rack Space, Azzure and many other Competitors try to eat share of Amazon Web Services. As companies often start looking at alternatives when their monthly AWS bill hits $10,000. but several startup companies still say that number actually makes sense for AWS. $10K a month is actually a good inflection point,” said Dave Anderson, manager of site reliability engineering for a New York-based vendor. “The servers you get on AWS would probably cost you $1,500 to $3,000 to buy and, if you need $10,000 worth of resources, you could probably buy [all the servers you need] outright for $200,000 or cheaper with a lease agreement.”
  • 8. AWS – Cloud Services – a Survey by Manoj Purandare Big companies make sure their ads run on the right sorts of sites — ensuring that ads for a children’s entertainment company, for example, don’t show up on porn sites. That work requires very fast interaction. “We sit in the middle — the end user browser hits us before the ad loads and we have to decide in that split second whether that ad should display on that site,” he said. “Internet performance can be bad enough and AWS is even more inconsistent because of the shared infrastructure,” Anderson said, adding that it is fine for less latency-sensitive applications. Another problem was that Integral needs to interface with third-party ad servers and that interaction generates a ton of data which must then be pulled into its on-premise analytics systems.
  • 9. AWS – Cloud Services – a Survey by Manoj Purandare Putting that data into AWS and then pumping it out all the time got prohibitively expensive given Amazon’s data egress charges, he said. “If you can keep everything in AWS including your data processing, it would probably make sense, but with the amount of data processing we do and the amount of time we spend reporting on it, we have data analytics running 24 X 7, so it won’t work for us,” Anderson said.
  • 10. AWS – Cloud Services – a Survey by Manoj Purandare Now lets think of your IT Budget of less than $10,000 per month cut off, although I caution that every user’s needs vary. The $10K a month equates to $1.8M of capital spend over 36 months [and] an experienced IT team can work miracles with $1.8M in infrastructure, especially in a mid-to-large enterprise A US Company RMS started out with AWS because well, its developers loved AWS. That appeal is Amazon’s ace in the hole. AWS “is winning the developer war much like Microsoft did in the 90s — by creating simple tools and eliminating infrastructure as a concern for developers that attraction is high” The problem with that is developers tend to treat AWS as an all-you-can-eat-buffet which is fine — to a point. But poor management of virtual machines and storage means costs can and often do skyrocket.
  • 11. AWS – Cloud Services – a Survey by Manoj Purandare In another scenario, a consultant said one client company is moving its Elastic Map Reduce (EMR) work off of AWS to save money. The customer, which he would not name, is spending about $80,000 a month on AWS — about 20 percent of which covers the cost of running the EMR cluster on large AWS CC2.8XL machines. The compute session runs briefly overnight, every night, and by moving it to a co-location facility, the company expects to save $250,000 to $300,000 over two years while also getting round-the-clock access to compute capacity as needed.
  • 12. AWS – Cloud Services – a Survey by Manoj Purandare Joe Emison thinks $50,000 a month is too high a bar — and that companies spending $10,000 a month on Amazon services should start looking at alternatives — again depending on their workloads. “AWS says that on-prem never makes sense because cloud is always cheaper in the end. I think that’s BS,” said Emison, although he used stronger language. Emison is CTO at BuildFax, an Asheville, N.C. company that collects and parses property information for the insurance industry. “We have an internal data processing pipeline that only our employees use. We’re fine with RTO/RPO of 4 to 5 hours on these, shooting for 99 percent business-hour uptime,” he said referring to recovery time objective and recovery point object which is, roughly translated, the amount of time a company expects any disrupted resources to be available again.
  • 13. AWS – Cloud Services – a Survey by Manoj Purandare “If AWS made it really easy to ‘sleep’ servers at night and didn’t charge so much for storage — think 10 to 25 TB that we may need at any time — then maybe it could be cost competitive, but we don’t need AWS-type security or uptime or redundancy for these servers,” he said. As a result, BuildFax now pays less than 50 percent of what it used to pay using AWS Reserved Instances for those workloads — and gets more capacity and better performance, he said. It’s important to note that use of Reserved Instances because, typically, when Amazon talks price comparisons, it counsels that companies using RIs — which rent for a period of one or three years — and are cheaper than on-demand instances. The caveat is that if you end up not using those reserved instances, you pay for unused resources.
  • 14. AWS – Cloud Services – a Survey by Manoj Purandare Conclusion : AWS is Cheaper, Better, Scalable, Flexible Reliable, specifically meant for Small & Medium Enterprises, with a limited IT budget of < = $10,000 Or you may choose you own Data Centre, or hired from its competitors. You know you are Small, Medium, Large, Very Large, MNC’s with exposure to an IT Budget as per your requirements. Since People are the Biggest Assets, They are here for decades to stay Their Services are here for decades to stay Their Ideas are here for decades to stay Their Diligence is here for decades to stay Their Laziness is here for decades to stay Their Choices are here for decades to stay Visit www.aws.amazon.com for further information as You are the Best Judge . . . . . .
  • 15. AWS – Cloud Services Thanks . . . . . . –Manoj Purandare DCM, MCS, ITIL, CISSP, Cyber Crime Analyst, 22 years of IT specialization You can Reach Manoj on http://en.wikipedia.org/wiki/User:Manojpurandare www.linkedin.com/manojypurandare www.google.com/+manojpurandare