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Google’s Mobile Strategy
…..a little bit of Google in everybody's transaction with the Internet ERIC SCHMIDT MWC 2010 BARCELONA
Accelerate Innovation in Mobile Apps Google’s Mobile Strategy Boost Mobile Adoption and Use ( especially the Internet and Apps) Unlock information, content for Mobile users Monetize Content and Services
Google’s Mobile Strategy Accelerate Innovation in Mobile Apps Open Source (Android + Chrome) + Web Apps Cloud Computing + Sandbox + Tools for developers Gears (Google Technology User Groups) GTUGs around the world
Accelerating Mobile Innovation Can Google accelerate Mobile Innovation? The answer can be found with Google’s arch nemesis Apple
Google’s Mobile Strategy Boost Mobile Adoption and Use ( especially the Internet and Apps)
Google Services
What Individuals do on Mobile?
… and Where Google services fit in
Google’s Mobile Strategy Unlock information, content for Mobile users
Google’s Mobile Strategy Monetize Content and Services

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Google’s Mobile Strategy