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1
I. GENERAL INFO
II. CLASSIFICATION
III. MOBILE SOCIAL MEDIA
IV. MANAGEMENT
V. DISTINCTION
VI. MARKETING
VII.USAGE AND IMPACTS
VIII.CRITICISM
2
WHAT IS SOCIAL MEDIA?
USER-GENERATED CONTENT
SHARING, DISCUSSING, AND MODIFYING
DIFFERENT TYPES OF TECHNOLOGIES
3
MAGAZINES
INTERNET FORUMS
WEBLOGS, SOCIAL BLOGS AND
MICROBLOGGING
WIKIS
SOCIAL NETWORKS
PODCASTS
ILLUSTRATIONS
SOCIAL BOOKMARKS
4
WHAT IS MOBILE SOCIAL MEDIA?
MOBILE MARKETING
LOCATION SENSITIVITY
TYPES OF SOCIAL MEDIA APPLICATIONS
5
6
SEARCH, TRACK, ANALYSE
MEASUREMENT
HONEYCOMB
FRAMEWORK
7
QUALITY
REACH
FREQUENCY
ACCESSIBILITY
USABILITY
IMMEDIACY
PERMANENCE
8
WHAT IS SOCIAL MEDIA MARKETING?
EASY ACCESSIBLE
INCREASING COMMUNICATION
RELATIVELY INEXPENSIVE
9
ADDICTIVE
FACEBOOK
SOME STATISTICS
10
SOCIAL MEDIA USAGE
Airbnb
Apple Game Center
Badoo
Change.org
Classmates.com
Dropbox
Ebay
Facebook
Flickr
Foursquare
Gmail
Goodreads
Google+
iCloud
Instragam
LinkedIn
MySpace
Netlog
Odnoklassniki
Paypal
Prezi
Skype
SlideShare
SoundCloud
Twitter
Viber
Vkontakte
WhatsApp
YahooMail
Youtube
DISPARITY
TRUSTWORTHINESS
RELIABILITY
CONCENTRATION
12
EASILY UTILIZED
ATTRACTS ATTENTION
BRINGS PEOPLE TOGETHER
NEGATIVE INFLUNCE ON WORKER
PRODUCTIVITY
MENTAL AND EVEN PHYSICAL HEALTH OF
INDIVIDUALS
MORE TIME CONSUMING
13
http://socialmediatoday.com/mike-
allton/1456576/personal-vs-business-when-it-
comes-social-media
http://en.wikipedia.org/wiki/Social_media#Buildin
g_.22social_authority.22_and_vanity
http://expandedramblings.com/index.php/resourc
e-how-many-people-use-the-top-social-media/
http://www.firebrandsocialmedia.com/opinions/dif
ference-between-electronicprint-media-and-
social-media/
http://blog.thoughtpick.com/2010/11/10-must-
know-advantages-disadvantages-of-social-
media.html
14
Social media

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Social media

Hinweis der Redaktion

  1. http://socialmediatoday.com/mike-allton/1456576/personal-vs-business-when-it-comes-social-mediahttp://en.wikipedia.org/wiki/Social_media#Building_.22social_authority.22_and_vanityhttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/http://www.firebrandsocialmedia.com/opinions/difference-between-electronicprint-media-and-social-media/http://blog.thoughtpick.com/2010/11/10-must-know-advantages-disadvantages-of-social-media.html