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BERGHS SCHOOL OF COMMUNICATION
SPELIFIERAD
  FRAMTID
   DECEMBER 11 — BERGHS, STOCKHOLM




                         2
           BERGHS SCHOOL OF COMMUNICATION
SPELIFIERAD FRAMTID
 MALIN STRÖMAN, SVT
    DECEMBER 11 2012 — BERGHS, STOCKHOLM




                           3
             BERGHS SCHOOL OF COMMUNICATION
DAGENS UPPLÄGG


•   10 min summering av ämnesområdena, något ni saknar just nu?
•   10 min life logging/lifestreaming och augmented reality
•   10 min att växa upp med spel
•   10 min gamification fatigue
•   10 min stordåd
•   Paus 15 min
•   Hur förbättrar vi världen med gamification? Work shop 50 min.
•   Redovisning 50 min.



                                   4
                     BERGHS SCHOOL OF COMMUNICATION
HISTORIK
PEDAGOGIK OCH LÄRANDE
TRIGGERS
SPELDESIGN
INTERAKTIONSDESIGN
ITERATIVA PROCESSER




                        BERGHS SCHOOL OF COMMUNICATION
ATT VÄXA UPP MED SPEL




                      6
        BERGHS SCHOOL OF COMMUNICATION
7
BERGHS SCHOOL OF COMMUNICATION
AUGMENTED REALITY




                    8
      BERGHS SCHOOL OF COMMUNICATION
SMART THINGS
Football tracking med smartgloves och smartballs. Carnegie Mellon
   Professor Priya Narasimhan http://www.footballtracking.org/home.js

Social Body Lab
http://research.ocadu.ca/socialbody/projects

Kate Hartman
http://www.botanicalls.com/




                                                                            9
                                                              BERGHS SCHOOL OF COMMUNICATION
LIFESTREAMING




  http://jessicamullen.com/category/portfolio/lifestream-experiments /




                                  10
                  BERGHS SCHOOL OF COMMUNICATION
LIFE LOGGING
Quantified Self
•   Amiigo – synkroniserat armand och sensor i skorna som läser av min aktivitet och som registrerar olika sorters aktivitet

•   Basis – en klocka som istället för tid läser av workouts, puls, hjärtfrekvens och sömn. Allt visualiseras i en online dashboard.

•   Green Goose – trådlösa sensorer som man fäster som klistermärken på vad man vill för att mäta och regisrerar aktivitet

•   WakeMate – registrerar aktivitet under sömn

•   Moodpanda – läser av och registrerar humör




                                                                                           11
                                                                              BERGHS SCHOOL OF COMMUNICATION
BIOHACK YOUR LIFE
Dave Asprey

Welcome to being bulletproof, the state of high
 performance where you take control of and improve
 your biochemistry, your body, and your mind so they
 work in unison, helping you execute at levels far
 beyond what you’d expect, without burning out, getting
 sick, or just acting like a stressed-out jerk. It used to
 take a lifetime to radically rewire the human body and
 mind this way. Technology has changed the rules.

http://www.bulletproofexec.com/




                                                               12
                                                  BERGHS SCHOOL OF COMMUNICATION
13
BERGHS SCHOOL OF COMMUNICATION
you can link live experience -- and hyperlink
                                       across people, subjects, fictions




             14
BERGHS SCHOOL OF COMMUNICATION
15
BERGHS SCHOOL OF COMMUNICATION
16
BERGHS SCHOOL OF COMMUNICATION
17
BERGHS SCHOOL OF COMMUNICATION
GAMIFICATION FATIGUE


’ The destiny of games is to become boring!

Designing a good game is fighting a losing battle
  against the human brain because fun is a process
  and routine is its destination.’
                                    (Theory of Fun)




                                                                                 Freedom from manipulation
                                                             18
                                                BERGHS SCHOOL OF COMMUNICATION
KOLLABORATIVA STORDÅD


   Why?




                       19
          BERGHS SCHOOL OF COMMUNICATION
HUR FÖRBÄTTRAR VI VÄRLDEN MED
        GAMIFICATION?




                         20
            BERGHS SCHOOL OF COMMUNICATION
21
BERGHS SCHOOL OF COMMUNICATION
BERGHS SCHOOL OF COMMUNICATION
Your efforts will help reveal new principles for
designing RNA-based switches and nanomachines --
new systems for seeking and eventually controlling
living cells and disease-causing viruses. By interacting
with thousands of players and learning from real
experimental feedback, you will be pioneering a
completely new way to do science.




                                                                        23
                                                                                            http://eterna.cmu.edu/web/
                                                           BERGHS SCHOOL OF COMMUNICATION
Lifelog Africa, Homeless lifelog, arab spring lifestreams




                        24
           BERGHS SCHOOL OF COMMUNICATION
Workshop
• Kombinera lifelogging och/eller lifestreaming med leaderboards och kändisar.
• Skapa ett mysterium att följa med hjälp av lifelogging och lifestreaming
• Skapa ett spel som får oss att sova så mycket det någonsin går.
• Om människor ägnar tid åt Curiosity, vad skulle vi kunna åstadkomma som är
  bra för någon annan på liknande sätt?
• Hur kan en värld där vi aldrig har tråkigt se ut?
• Hur kan ett spel för att sprida kunskap om aids ut?




                                                              25
                                                 BERGHS SCHOOL OF COMMUNICATION
Readings
http://readwrite.com/2012/12/05/gaming-legend-peter-molyneux-what-makes-a-great-
  game-great
http://www.openyou.org/
http://traqs.me/
http://www.wiredhealthconference.com/
http://quantifiedself.com/
Social good och Behaviour change
http://www.bunchball.com/blog/2012/09/12/gamification-pitfalls-badge-fatigue-and-
  loyalty-backlash




                                                26
                                   BERGHS SCHOOL OF COMMUNICATION
Thank you!
Sincerely yours/ Malin Ströman | @malinstroman
  +46709395238 | malin.stroman@svt.se
&
berghs.se, 08-57 550 00 | info@berghs.se |
@Berghs | facebook.com/berghssoc | berghs.se


                              27
                 BERGHS SCHOOL OF COMMUNICATION

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Spelifierad framtid

  • 1. 1 BERGHS SCHOOL OF COMMUNICATION
  • 2. SPELIFIERAD FRAMTID DECEMBER 11 — BERGHS, STOCKHOLM 2 BERGHS SCHOOL OF COMMUNICATION
  • 3. SPELIFIERAD FRAMTID MALIN STRÖMAN, SVT DECEMBER 11 2012 — BERGHS, STOCKHOLM 3 BERGHS SCHOOL OF COMMUNICATION
  • 4. DAGENS UPPLÄGG • 10 min summering av ämnesområdena, något ni saknar just nu? • 10 min life logging/lifestreaming och augmented reality • 10 min att växa upp med spel • 10 min gamification fatigue • 10 min stordåd • Paus 15 min • Hur förbättrar vi världen med gamification? Work shop 50 min. • Redovisning 50 min. 4 BERGHS SCHOOL OF COMMUNICATION
  • 6. ATT VÄXA UPP MED SPEL 6 BERGHS SCHOOL OF COMMUNICATION
  • 7. 7 BERGHS SCHOOL OF COMMUNICATION
  • 8. AUGMENTED REALITY 8 BERGHS SCHOOL OF COMMUNICATION
  • 9. SMART THINGS Football tracking med smartgloves och smartballs. Carnegie Mellon Professor Priya Narasimhan http://www.footballtracking.org/home.js Social Body Lab http://research.ocadu.ca/socialbody/projects Kate Hartman http://www.botanicalls.com/ 9 BERGHS SCHOOL OF COMMUNICATION
  • 11. LIFE LOGGING Quantified Self • Amiigo – synkroniserat armand och sensor i skorna som läser av min aktivitet och som registrerar olika sorters aktivitet • Basis – en klocka som istället för tid läser av workouts, puls, hjärtfrekvens och sömn. Allt visualiseras i en online dashboard. • Green Goose – trådlösa sensorer som man fäster som klistermärken på vad man vill för att mäta och regisrerar aktivitet • WakeMate – registrerar aktivitet under sömn • Moodpanda – läser av och registrerar humör 11 BERGHS SCHOOL OF COMMUNICATION
  • 12. BIOHACK YOUR LIFE Dave Asprey Welcome to being bulletproof, the state of high performance where you take control of and improve your biochemistry, your body, and your mind so they work in unison, helping you execute at levels far beyond what you’d expect, without burning out, getting sick, or just acting like a stressed-out jerk. It used to take a lifetime to radically rewire the human body and mind this way. Technology has changed the rules. http://www.bulletproofexec.com/ 12 BERGHS SCHOOL OF COMMUNICATION
  • 13. 13 BERGHS SCHOOL OF COMMUNICATION
  • 14. you can link live experience -- and hyperlink across people, subjects, fictions 14 BERGHS SCHOOL OF COMMUNICATION
  • 15. 15 BERGHS SCHOOL OF COMMUNICATION
  • 16. 16 BERGHS SCHOOL OF COMMUNICATION
  • 17. 17 BERGHS SCHOOL OF COMMUNICATION
  • 18. GAMIFICATION FATIGUE ’ The destiny of games is to become boring! Designing a good game is fighting a losing battle against the human brain because fun is a process and routine is its destination.’ (Theory of Fun) Freedom from manipulation 18 BERGHS SCHOOL OF COMMUNICATION
  • 19. KOLLABORATIVA STORDÅD Why? 19 BERGHS SCHOOL OF COMMUNICATION
  • 20. HUR FÖRBÄTTRAR VI VÄRLDEN MED GAMIFICATION? 20 BERGHS SCHOOL OF COMMUNICATION
  • 21. 21 BERGHS SCHOOL OF COMMUNICATION
  • 22. BERGHS SCHOOL OF COMMUNICATION
  • 23. Your efforts will help reveal new principles for designing RNA-based switches and nanomachines -- new systems for seeking and eventually controlling living cells and disease-causing viruses. By interacting with thousands of players and learning from real experimental feedback, you will be pioneering a completely new way to do science. 23 http://eterna.cmu.edu/web/ BERGHS SCHOOL OF COMMUNICATION
  • 24. Lifelog Africa, Homeless lifelog, arab spring lifestreams 24 BERGHS SCHOOL OF COMMUNICATION
  • 25. Workshop • Kombinera lifelogging och/eller lifestreaming med leaderboards och kändisar. • Skapa ett mysterium att följa med hjälp av lifelogging och lifestreaming • Skapa ett spel som får oss att sova så mycket det någonsin går. • Om människor ägnar tid åt Curiosity, vad skulle vi kunna åstadkomma som är bra för någon annan på liknande sätt? • Hur kan en värld där vi aldrig har tråkigt se ut? • Hur kan ett spel för att sprida kunskap om aids ut? 25 BERGHS SCHOOL OF COMMUNICATION
  • 26. Readings http://readwrite.com/2012/12/05/gaming-legend-peter-molyneux-what-makes-a-great- game-great http://www.openyou.org/ http://traqs.me/ http://www.wiredhealthconference.com/ http://quantifiedself.com/ Social good och Behaviour change http://www.bunchball.com/blog/2012/09/12/gamification-pitfalls-badge-fatigue-and- loyalty-backlash 26 BERGHS SCHOOL OF COMMUNICATION
  • 27. Thank you! Sincerely yours/ Malin Ströman | @malinstroman +46709395238 | malin.stroman@svt.se & berghs.se, 08-57 550 00 | info@berghs.se | @Berghs | facebook.com/berghssoc | berghs.se 27 BERGHS SCHOOL OF COMMUNICATION

Hinweis der Redaktion

  1. Introduktion till presentationen.
  2. Det finns två varianter på titel sidor, en med stor titel och en med mindre. Detta är den större varianten.
  3. Extrinsic rewards, intrinsic rewards
  4. Life logging challenges
  5. http://www.gamification.co/2012/09/12/gamification-pitfalls-badge-fatigue-and-loyalty-backlash/