The role of brand in purchase decision
•Als PPT, PDF herunterladen•
0 gefällt mir•560 views
Presentation about the role of brand in purchase decision for Marketing Management course.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Mehr von Makha U
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
The role of brand in purchase decision
- 1. The role of brand in purchase decision.
- 2. as “name, term, symbol, or design, or a combination of them intended to identify the goods and services of a seller and to differentiate him from those of competition”.
- 5. Respondent: Anton, 27 , a middle manager, married, Almaty.
- 6. Recent expensive purchase – Apple notebook.
Hinweis der Redaktion
- SmartArt custom animation effects: radial list (Intermediate) To reproduce the SmartArt effects on this slide, do the following: On the Home tab, in the Slides group, click Layout , and then click Blank . On the Insert tab , in the Illustrations group, click SmartArt . In the Choose a SmartArt Graphic dialog box, in the left pane, click Relationship . In the Relationship pane, click Radial List (fifth row, fourth option from the left), and then click OK to insert the graphic into the slide. To enter text, select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, in the top level bullets, enter the text for the three, smaller circle shapes in the graphic. In the second-level bullets, type the text for the bullets to the right of the three, smaller circle shapes. On the slide, select the SmartArt, and then on the Design tab, in the Themes group, click Colors , and under Built-In , select Technic . Press and hold CTRL, and on the slide, select the large circle and all three small circles. On the Home tab, in the Drawing group, click the arrow to the right of Shape Effects , point to Preset , and then under Presets select Preset 2 (first row, second option from the left). On the slide, click the picture placeholder in the center of the large circle. In the Insert Picture dialog box, select a picture, and then click Insert . ( Notes: (1) If the picture in the large circle is distorted, tile the picture as a texture by selecting the large, picture-filled circle, and then on the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, and in the Fill pane check Tile picture as texture. (2) If necessary, change the tile position of the picture within the shape. To do this, in the Format Shape dialog box, in the Fill pane, under Tiling options, enter values into the Offset X and Offset Y boxes to reposition the focal point of the picture. To resize the picture, in the Format Shape dialog box, in the Fill pane, under Tiling options, enter values into the Scale X and Scale Y boxes.) Select the top, small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, and in the Fill pane click Solid fill , and then in the Color list, select Gray-25%, Background 2, Darker 75% (fifth row, third option from the left). Select the middle small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, click Solid fill in the Fill pane, and then in the Color list select Gold, Accent 2 (first row, sixth option from the left). Select the bottom small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, click Solid fill in the Fill pane, and then in the Color list select Lavender, Accent 3 (first row, seventh option from the left). Press and hold CTRL, and select all three lines connecting the large circle to the three smaller circles. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, do the following: Click Line Color in the left pane, and in the Line Color pane click Solid line . Also in the Line Color pane, in the Color list select White, Background 1, Darker 25% (fourth row, first option from the left). Also in the Format Shape dialog box, click Line Style in the left pane, and in the Line Style pane, do the following: In the Width box, enter 2.5 pt . In the Dash type list, select Round Dot (second option from the top). Press and hold CTRL, and select all three text boxes in the SmartArt graphic. On the Home tab, in the Font group, in the Font Size box, enter 22. To reproduce the animation effects on this slide, do the following: On the Animations tab, in the Animations group, click Custom Animation . Select the SmartArt graphic on the slide, and then in the Custom Animation task pane, do the following: Click Add Effect , point to Entrance , and select More Effects . In the Add Entrance Effect dialog box, under Subtle , select Fade . Click the arrow to the right of the fade entrance effect and select Effect Options . In the Fade dialog box, do the following: On the Timing tab, in the Start list, select With Previous . On the Timing tab, in the Speed list, select 1 seconds (Fast) . On the SmartArt Animation tab, in the Group graphic list, select One by one . Click the double arrow under the animation effect to expand the list of effects. Select the first effect in the list (fade entrance effect), and then click Change , point to Entrance, and select More Effects . In the Change Entrance Effect dialog box, under Moderate , select Grow & Turn . Select the second effect in the list (fade entrance effect), and then click Change , point to Entrance and select More Effects . In the Change Entrance Effect dialog box, under Basic , select Wipe . Select the second effect in the list again (wipe entrance effect). Under Modify: Wipe , do the following: In the Start list, select After Previous . In the Direction list, select From Left . In the Speed list, select Very Fast . Select the third effect in the list (fade entrance effect), and then click Change , point to Entrance , and select More Effects . In the Change Entrance Effect dialog box, under Subtle , select Faded Zoom . Select the third effect in the list again (faded zoom entrance effect). Under Modify: Faded Zoom , do the following: In the Start list, select With Previous . In the Speed list, select Fast . Select the fourth effect in the list (fade entrance effect), and under Modify: Fade , in the Start list select With Previous . Press and hold CTRL, and select the fifth and eighth effects in the list (fade entrance effects), and then click Change , point to Entrance , and select More Effects . In the Change Entrance Effect dialog box, under Basic select Wipe , and then click OK . With the fifth and eighth effects in the list still selected (wipe entrance effects), under Modify: Wipe , do the following: In the Direction list, select From Left . In the Speed list, select Very Fast . Press and hold CTRL, and select the sixth and ninth effects in the list (fade entrance effects). Click Change , point to Entrance , and select More Effects . In the Change Entrance Effect dialog box, under Subtle , select Faded Zoom . With the sixth and ninth effects in the list still selected (faded zoom entrance effects), under Modify: Faded Zoom , do the following: In the Start list, select With Previous . In the Speed list, select Very Fast . Press and hold CTRL, and select the seventh and 10 th animation effects in the list (fade entrance effects), and then under Modify: Fade , in the Start list, select After Previous . To reproduce the background effects on this slide, do the following: Right-click the slide background area, and then click Format Background . In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Radial . Click the button next to Direction , and then click From Center (third option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops that you added as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0% . Click the button next to Color , and then under Theme Colors select White, Background 1 (first row, first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors select White, Background 1, Darker 35% (fifth row, first option from the left).
- SmartArt custom animation effects: vertical picture list (Intermediate) To reproduce the SmartArt effects on this slide, do the following: On the Home tab, in the Slides group, click Layout , and then click Blank . On the Insert tab , in the Illustrations group, click SmartArt . In the Choose a SmartArt Graphic dialog box, in the left pane, click List . In the List pane, double-click Vertical Picture List (fourth row, first option from the left) to insert the graphic into the slide. To create a fourth shape in the graphic, select the third shape from the top, and then under SmartArt Tools , on the Design tab, in the Create Graphic group, click the arrow next to Add Shape , and then click Add Shape Before . Repeat this process to create a fifth shape. Select the graphic. Under SmartArt Tools , on the Format tab, click Size , and then do the following: In the Height box, enter 6.38” . In the Width box, enter 7.91” . Under SmartArt Tools , on the Format tab, click Arrange , click Align , and then do the following: Click Align to Slide . Click Align Middle . Click Align Center . Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, click each of the second-level bullets and then press DELETE until there are only three first-level bullets remaining (one for each shape). Enter text for each shape into the first-level bullets. On the slide, select the graphic. On the Home tab, in the Font group, select 14 from the Font Size list. Under SmartArt Tools , on the Design tab, in the SmartArt Styles group, click More , and then under Best Match for Document click Moderate Effect (fourth option from the left). On the Design tab, in the Themes group, click Colors , and then click Civic . ( Note: If this action is taken in a PowerPoint presentation containing more than one slide, the theme colors will be applied to all of the slides.) Under SmartArt Tools , on the Design tab, in the SmartArt Styles group, click Change Colors , and then under Colorful click Colorful Range – Accent Colors 3 to 4 (third option from the left). Click each of the five picture placeholders in the graphic, and then in the Insert Picture dialog box, select a picture and click Insert . Press and hold CTRL, and then select all five of the pictures on the slide. Under SmartArt Tools , on the Format tab, in the Shapes group, click Change Shape , and then under Rectangles click Round Diagonal Corner Rectangle (ninth option from the left). Under SmartArt Tools , on the Format tab, in the Shape Styles group, click Shape Effects , point to Glow , and then do the following: Under Glow Variations , select Accent color 1, 5 pt glow (first row, first option from the left). Point to More Glow Colors , and then under Theme Colors click White, Background 1 (first row, first option from the left). Press and hold CTRL, and then select all of the larger rounded rectangles. Under SmartArt Tools , on the Format tab, in the Shapes group, click Change Shape , and then under Rectangles click Round Diagonal Corner Rectangle (ninth option from the left). To reproduce the animation effects on this slide, do the following: On the Animations tab, in the Animations group, click Custom Animation . On the slide, select the graphic. In the Custom Animation task pane, do the following: Click Add Effect , point to Entrance , and then click More Effects . In the Add Entrance Effect dialog box, under Subtle , click Fade , and then click OK . Under Modify: Fade , in the Speed list, select Fast . Click Add Effect , point to Motion Paths , and then click Right . Under Modify: Right , do the following: In the Start list, select With Previous . In the Speed list, select Fast . On the slide, right-click the right motion path and then click Reverse Path Direction . Press and hold CTRL, and then select the two animation effects in the Custom Animation task pane. Click the arrow to the right of one of those effects, and then click Effect Options . In the Effect Options dialog box, on the SmartArt Animation tab, in the Group Graphic list, select One by One . Also in the Custom Animation task pane, do the following: Click the double arrows under each effect to expand the list of effects. Select the first animation effect (fade effect for the first rectangle). Under Modify: Fade , in the Start list, select With Previous . Also in the Custom Animation task pane, select the 11 th animation effect (motion path for the first picture). On the slide, point to the starting point (green arrow) of the selected motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT to constrain the path to a straight horizontal line, and then drag the starting point to the left of the endpoint (red arrow). Also in the Custom Animation task pane, do the following: Drag the 11 th effect until it is second in the list of effects. Drag the 12 th effect (motion path for the first large rectangle) until it is fourth in the list of effects. Also in the Custom Animation task pane, select the 13 th animation effect (motion path for the second picture). On the slide, point to the starting point (green arrow) of the selected motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the starting point to the left of the endpoint (red arrow), into the same position as the green arrow for the first picture motion path. Also in the Custom Animation task pane, do the following: Drag the 13 th animation effect until it is sixth in the list of effects. Under Modify: Right , in the Start list, select With Previous . Drag the 14 th animation effect (motion path for the second large rectangle) until it is eighth in the list of effects. Select the 15 th animation effect (motion path for the third picture). On the slide, point to the starting point (green arrow) of the selected motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the starting point to the left of the endpoint (red arrow), into the same position as the starting point for the first picture motion path. Also in the Custom Animation task pane, do the following: Drag the 15 th animation effect until it is 10 th in the list of effects. Under Modify: Right , in the Start list, select With Previous . Drag the 16 th animation effect (motion path for the third large rectangle) until it is 12 th in the list of effects. Select the 17 th animation effect (motion path for the fourth picture). On the slide, point to the starting point (green arrow) of the selected motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the starting point to the left of the endpoint (red arrow), into the same position as the starting point for the first picture motion path. Also in the Custom Animation task pane, do the following: Drag the 17 th animation effect until it is 14 th in the list of effects. Under Modify: Right , in the Start list, select With Previous . Drag the 18 th animation effect (motion path for the fourth large rectangle) until it is 16 th in the list of effects. Select the 19 th animation effect (motion path for the fifth picture). On the slide, point to the starting point (green arrow) of the selected motion path until the cursor becomes a two-headed arrow. Press and hold SHIFT, and then drag the starting point to the left of the endpoint (red arrow), into the same position as the starting point for the first picture motion path. Also in the Custom Animation task pane, drag the 19 th animation effect until it is 18 th in the list of effects. Under Modify: Right , in the Start list, select With Previous . To reproduce the background effects on this slide, do the following: Right-click the slide background area, and then click Format Background . In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Radial . Click the button next to Direction , and then click From Corner (fifth option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0% . Click the button next to Color , and then under Theme Colors click White, Background 1 (first row, first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click White, Background 1, Darker 25% (fourth row, first option from the left).
- Transition effect for split picture, slide 1 (Basic) Tip: Use this template with a cropped picture and reveal the rest of the picture on the next slide. To reproduce the picture and text effects on this slide, do the following: On the Home tab, in the Slides group, click Layout , and then click Blank . On the Insert tab, in the Illustrations group, click Picture , select a picture, and then click Insert . Under Picture Tools , on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from , enter a value into the Right box to crop the picture so that under Size and rotate , the value in the Width box changes to 5” . On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Right . On the Insert tab, in the Text group, click Text Box , and then on the slide, drag to draw the text box. Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Calibri from the Font list, select 24 from the Font Size list, click the arrow next to Font Color , and then under Theme Colors click White, Background 1, Darker 35% (fifth row, first option from the left). On the Home tab, in the Paragraph group, click Center to center the text in the text box. Drag the text box to the left of the picture. Select the text box. On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Middle . To reproduce the transition and background effects on this slide, do the following: On the Animations tab, in the Transition to This Slide group, click More , and then under Wipes , click Split Vertical In . Right-click the slide background area, and then click Format Background . In the Format Background dialog box, in the left pane, click Fill . In the Fill pane, select Solid fill , click the button next to Color , and then under Theme Colors click Dark Blue, Text 2, Darker 50% (sixth row, fourth option from the left).
- Transition effect for split picture, slide 2 (Basic) Tip : Use this template with a cropped picture to reveal the rest of the picture from the previous slide. To reproduce the picture and text effects on this slide, do the following: On the Home tab, in the Slides group, click Layout , and then click Blank . On the Insert tab, in the Illustrations group, click Picture , select a picture, and then click Insert . Under Picture Tools , on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Crop from , enter a value into the Left box to crop the picture so that under Size and rotate , the value in the Width box changes to 5” . On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Left . On the Insert tab, in the Text group, click Text Box , and then on the slide, drag to draw the text box. Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Calibri from the Font list, select 24 from the Font Size list, click the arrow next to Font Color , and then under Theme Colors click White, Background 1, Darker 35% (fifth row, first option from the left). On the Home tab, in the Paragraph group, click Center to center the text in the text box. Drag the text box to the right of the picture. Select the text box. On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Middle . To reproduce the transition and background effects on this slide, do the following: On the Animations tab, in the Transition to This Slide group, click More , and then under Push and Cover , click Push Left . Right-click on the slide background area, and then click Format Background . In the Format Background dialog box, in the left pane, click Fill . In the Fill pane, select Solid fill , click the button next to Color , and then under Theme Colors click Dark Blue, Text 2, Darker 50% (sixth row, fourth option from the left).
- SmartArt custom animation effects: vertical box list (Intermediate) To reproduce the SmartArt effects on this slide, do the following: On the Home tab, in the Slides group, click Layout , and then click Blank . On the Insert tab , in the Illustrations group, click SmartArt . In the Choose a SmartArt Graphic dialog box, in the left pane, click List . In the List pane, click Vertical Box List (first row, fourth option from the left), and then click OK to insert the graphic into the slide. Press and hold CTRL, and then select the third pair of rectangles from the top (both the smaller, first-level rectangle and the larger, second-level rectangle). Under SmartArt Tools , on the Design tab, in the Create Graphic group, click the arrow next to Add Shape , and then click Add Shape After . Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text. ( Note: To create a bullet below each heading, select the heading text box in the Type your text here dialog box, and then under SmartArt Tools , on the Design tab, in the Create Graphic group, click Add Bullet . Enter text into the new bullet text box.) Select the graphic. Under SmartArt Tools , on the Format tab, click Size , and then do the following: In the Height box, enter 5.92” . In the Width box, enter 6.67” . Under SmartArt Tools , on the Format tab, click Arrange , click Align , and then do the following: Click Align to Slide . Click Align Middle . Click Align Center . On the Design tab, in the Themes group, click Colors , and then under Built-in click Civic . ( Note: if this action is taken in a PowerPoint presentation containing more than one slide, the color scheme will be applied to all of the slides.) Under SmartArt Tools , on the Design tab, in the SmartArt Styles group, do the following: Click Change Colors , and then under Accent 1 click Colored Fill – Accent 1 (second option from the left). Click More , and then under 3-D click Polished (first row, first option from the left). Press and hold CTRL, and then select the four larger, second-level rectangles. Under SmartArt Tools , on the Format tab, in the Shapes group, click Change Shape , and then under Rectangles click Rounded Rectangle (second option from the left). On the Home tab, in the Font group, select Franklin Gothic Book from the Font list, and then select 24 from the Font Size list. Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill , point to Gradient , and then click More Gradients . In the Format Shape dialog box, in the left pane, click Fill , select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Up (second row, second option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0% . Click the button next to Color , and then under Theme Colors click White, Background 1, Darker 35% (fifth row, first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then click Black, Text 1, Lighter 25% (fourth row, second option from the left). Also in the Format Shape dialog box, in the left pane, click 3-D Format , and then do the following in the 3-D Format pane: Under Bevel , click the button next to Top , and then under Bevel click Circle (first row, first option from the left). Next to Top , in the Width box, enter 4 pt , and in the Height box, enter 4 pt . Under Depth , in the Depth box, enter 1 pt . Under Surface , click the button next to Material , and then under Standard click Plastic (third option from the left). Click the button next to Lighting , and then under Special click Flat (first option from the left). On the slide, press and hold CTRL, and then select the four smaller, first-level rectangles. On the Home tab, in the Font group, select Franklin Gothic Medium from the Font list, and then enter 26 in the Font Size box. Select the top first-level rectangle. Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill , point to Gradient , and then click More Gradients . In the Format Shape dialog box, in the left pane, click Fill , select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Up (second row, second option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0% . Click the button next to Color , and then under Theme Colors click Teal, Accent 3, Darker 50% (sixth row, seventh option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click Teal, Accent 3, Darker 25% (fifth row, seventh option from the left). Select the second first-level rectangle. Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill , point to Gradient , and then click More Gradients . In the Format Shape dialog box, in the left pane, click Fill , select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Up (second row, second option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0% . Click the button next to Color , and then under Theme Colors click Brown, Accent 4, Darker 50% (sixth row, eighth option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click Brown, Accent 4, Darker 25% (fifth row, eighth option from the left). Select the third first-level rectangle. Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill , point to Gradient , and then click More Gradients . In the Format Shape dialog box, in the left pane, click Fill , select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Up (second row, second option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0% . Click the button next to Color , and then under Theme Colors click Green, Accent 5, Darker 50% (sixth row, ninth option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click Green, Accent 5, Darker 25% (fifth row, ninth option from the left). Select the fourth first-level rectangle. Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill , point to Gradient , and then click More Gradients . In the Format Shape dialog box, in the left pane, click Fill , select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Up (second row, second option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0% . Click the button next to Color , and then under Theme Colors click Orange, Accent 6, Darker 50% (sixth row, 10 th option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click Orange, Accent 6, Darker 20% (fifth row, 10 th option from the left). To reproduce the animation effects on this slide, do the following: On the Animations tab, in the Animations group, click Custom Animation . On the slide, select the graphic. In the Custom Animation task pane, do the following: Click Add Effect , point to Entrance , and then click More Effects . In the Add Entrance Effect dialog box, under Subtle , click Expand . Under Modify: Expand , in the Speed list, select Fast . Also in the Custom Animation task pane, select the animation effect. Click the arrow to the right of the animation effect, and then click Effect Options . In the Expand dialog box, on the SmartArt Animation tab, in the Group graphic list, select One by one . Also in the Custom Animation task pane, click the double arrow under the animation effect to expand the contents of the list of effects, and then do the following: Press and hold CTRL, and then select all of the animation effects. Under Modify: Expand , in the Start list, select With Previous . Press and hold CTRL, and then select the second, fourth, sixth and eighth animation effects (expand effects for the larger, second-level rectangles). Click Change , point to Entrance , and then click More Effects . In the Change Entrance Effect dialog box, under Moderate , click Compress . Press and hold CTRL, and then select the third, fifth, and seventh animation effects. Under Modify: Expand , in the Start list, select On Click . To reproduce the background effects on this slide, do the following: Right-click the slide background area, and then click Format Background . In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Down (first row, second option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops that you added as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 63% . Click the button next to Color , and then under Theme Colors click Black, Text 1 (first row, second option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click Black, Text 1, Lighter 50% (second row, second option from the left).
- SmartArt custom animation effects: vertical bullet list (Basic) To reproduce the SmartArt effects on this slide, do the following: On the Home tab, in the Slides group, click Layout , and then click Blank . On the Insert tab , in the Illustrations group, click SmartArt . In the Choose a SmartArt Graphic dialog box, in the left pane, click List . In the List pane, click Vertical Bullet List (first row, third option from the left), and then click OK to insert the graphic into the slide. To create another row, select the bottom, first-level (color-filled) rectangle, and then under SmartArt Tools , on the Design tab, in the Create Graphic group, click the arrow next to Add Shape , and select Add Shape After . To add bullet text area, select the new first-level (color-filled) rectangle, and then under SmartArt Tools , on the Design tab, in the Create Graphic group, click Add Bullet . To enter text, select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text for each level. ( Note: In the example slide, the first-level text is “Topic One,” “Topic Two,” and “Topic Three.” The second-level text is “Supporting Text.”) Select the border of the SmartArt graphic. Drag the left center sizing handle to the left edge of the slide to resize the width of the SmartArt graphic. To reproduce the rectangle effects on this slide, do the following: Press and hold CTRL, and select the three color-filled rectangles (in the example above, these are the “Topic One,” “Topic Two,” and “Topic Three” rectangles). Under SmartArt Tools , on the Format tab, in the Shapes group, click Change Shape , and under Rectangles select Round Diagonal Corner Rectangle (ninth option from the left). Under SmartArt Tools , on the Format tab, in the Shape Styles group, click Shape Effects , point to Presets and select Preset 7 (second row, third option from the left). On the Home tab, in the Font group do the following: In the Font list, select Franklin Gothic Demi Cond . In the Font Size box, enter 32 pt . Click Shadow . On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Text Box in the left pane, and in the Text Box pane, under Internal margin , in the Left box enter 3” . Select the first color-filled rectangle from the top (in the example slide, “Topic One”). On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Right (first row, fourth option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops that you added as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0% . Click the button next to Color , and then under Theme Colors select Olive Green, Accent 3 (first row, seventh option from the left). In the Transparency box, enter 90 % Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors select Olive Green, Accent 3 (first row, seventh option from the left). In the Transparency box, enter 0 %. Select the second color-filled rectangle from the top (in the example above, “Topic Two”). On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Right (first row, fourth option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops that you added as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0% . Click the button next to Color , and then under Theme Colors select Blue, Accent 1 (first row, the fifth option from the left). In the Transparency box, enter 90 % Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors select Blue, Accent 1 (first row, the fifth option from the left). In the Transparency box, enter 0 % . Select the third color-filled rectangle from the top (in the example slide, “Topic Three”). On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Right (first row, fourth option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops that you added as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0% . Click the button next to Color , and then under Theme Colors select Orange, Accent 6 (first row, 10 th option from the left). In the Transparency box, enter 90 % Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors select Orange, Accent 6 (first row, 10 th option from the left). In the Transparency box, enter 0 % . To reproduce the bulleted text on this slide, do the following: Press and hold CTRL, and select the three second-level, bulleted text boxes. On the Home tab, in the Font group, do the following: In the Font list, select Franklin Gothic Medium Cond . In the Font Size box, enter 22 pt. In the Font Color list, select White, Background 1, Darker 50% (sixth row, first option from the left). On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, select Text Box in the left pane, and in the Text Box pane do the following: Under Text layout , in the Vertical alignment list select Middle . Under Internal margin , do the following: In the Left box, enter 3.8” . In the Top box, enter 0.2” . In the Right box, enter 0.17” . In the Bottom box, enter 0.2” . Increase the height of the SmartArt graphic by dragging the top or bottom sizing handle. To reproduce the animation effects on this slide, do the following: On the Animations tab, in the Animations group, click Custom Animation . Select the SmartArt graphic on the slide, and then in the Custom Animation task pane, do the following: Click Add Effect , point to Entrance , and select More Effects . In the Add Entrance Effect dialog box, under Moderate , select Ascend . Click the arrow to the right of the ascend entrance effect, and then select Effect Options . In the Ascend dialog box, do the following: On the Timing tab, in the Speed list, select 1 seconds (Fast) . On the SmartArt Animation tab, in the Group graphic list, select One by one . Click the double arrow below the animation effect to expand the list of effects. Press and hold CTRL, and select all the effects in the Custom Animation task pane. Then under Modify: Ascend , in the Start list, select After Previous . Press and hold CTRL, and select the second, fourth, and sixth effects (ascend entrance effects) in the Custom Animation task pane. Click Change , point to Entrance , and then select More Effects . In the Change Entrance Effect dialog box, under Moderate , select Ease In . To reproduce the background effects on this slide, do the following: Right-click the slide background area, and then click Format Background . In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Left (first row, fifth option from the left). Under Gradient stops , click Add or Remove until three stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops that you added as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 60% . Click the button next to Color , and then under Theme Colors select White, Background 1 (first row, first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 90% . Click the button next to Color , and then under Theme Colors select White, Background 1, Darker 25% (fourth row, first option from the left). Select Stop 3 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors select Black, Text 1, Lighter 50% (second row, second option from the left).
- SmartArt custom animation effects: horizontal organization chart (Intermediate) Tip : The instructions below describe how to reproduce the exact organization chart and animation effects in the example above. In the animation procedures, the number of animation effects that require modification in the Custom Animation task pane will vary if the chart contains a different number of managers and employees. To reproduce the background effects on this slide, do the following: On the Home tab, in the Slides group, click Layout , and then click Blank . On the Design tab, in the Background group, click Background Styles , and then click Style 8 (second row, fourth option from the left). ( Note: If this action is taken in a PowerPoint presentation containing more than one slide, the background style will be applied to all of the slides.) To insert and arrange the SmartArt effects on this slide, do the following: On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click Hierarchy . In the Hierarchy pane, click Horizontal Labeled Hierarchy (second row, second option from the left), and then click OK to insert the graphic into the slide. Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, next to the first first-level bullet, enter DIRECTOR (or the name of the director). Next to the bullets for the second-level rectangles, enter MANAGER 1 and MANAGER 2 (or the names of the managers). Also in the Type your text here dialog box, do the following: In the second first-level bullet, enter LEVEL 1 . In the third first-level bullet, enter LEVEL 2 . In the fourth first-level bullet, enter LEVEL 3 . On the slide, do the following to add employee rectangles: Right-click the MANAGER 1 rectangle, point to Add Shape , and then click Add Shape Below . Right-click the MANAGER 2 rectangle, point to Add Shape , and then click Add Shape Below . Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, next to each of the five third-level bullets, enter EMPLOYEE (or the names of the employees). Select the graphic. Under SmartArt Tools , on the Format tab, click Size , and then do the following: In the Height box, enter 6.82 ”. In the Width box, enter 9.3” . Under SmartArt Tools , on the Format tab, click Arrange , click Align , and then do the following: Click Align to Slide . Click Align Bottom . Click Align Center . Press and hold SHIFT, and then select all of the rectangles in the graphic. Under SmartArt Tools , on the Format tab, in the Shapes group, click Change Shape , and then under Rectangles click Snip Diagonal Corner Rectangle (fifth option from the left). Press and hold SHIFT, and then select all three large level rectangles in the graphic. On the LEVEL 1 rectangle, on the middle of the left edge, drag the blue square adjustment handle slightly to the left to increase the width of all three rectangles. Press and hold SHIFT, and then select all of the director, manager, and employee rectangles. On the director rectangle, on the middle of the left edge, drag the blue square adjustment handle slightly to the left to increase the width of all the selected rectangles. If you would like to modify the number of directors, managers, and employees in the chart to match the structure of your organization, do one or more of the following: To add a rectangle within a particular level, right-click one of the rectangles in that level, point to Add Shape , and then click Add Shape After or Add Shape Before . To add a rectangle above another rectangle, right-click the lower-level rectangle, point to Add Shape , and then click Add Shape Above . To add a rectangle below another rectangle, right-click the higher-level rectangle, point to Add Shape , and then click Add Shape Below . To delete a rectangle, select the rectangle and then press DELETE. To add text to new rectangles, select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text. To reproduce the LEVEL 1 rectangle effects on this slide, do the following: On the slide, select the LEVEL 1 rectangle. On the Home tab, in the Font group, enter 24 in the Font Size box, click Character Spacing and then click Loose , and then click the arrow next to Font Color and click Blue, Accent 1, Lighter 40% (fourth row, fifth option from the left). On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Down (first row, second option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0% . Click the button next to Color , and then under Theme Colors click Black, Background 1 (first row, first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click Black, Background 1 (first row, first option from the left). In the Transparency box, enter 100% . Also in the Format Shape dialog box, click Line Color in the left pane, select Gradient line in the Line Color pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0% . Click the button next to Color , and then under Theme Colors click Blue, Accent 1, Lighter 40% (fourth row, fifth option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click Black, Background 1 (first row, first option from the left). In the Transparency box, enter 100% . Also in the Format Shape dialog box, click Line Style in the left pane. In the Line Style pane, in the Width box, enter 1.5 pt . Also in the Format Shape dialog box, click Text Box in the left pane, and then do the following in the Text Box pane: Under Text layout , in the Vertical alignment list, select Top . Under Internal margin , in the Left box, enter 0.19” . Under Internal margin , in the Top box, enter 0.4” . Under Internal margin , in the Right box, enter 0.19” . Under Internal margin , in the Bottom box, enter 0.19” . To reproduce the LEVEL 2 rectangle effects on this slide, do the following: On the slide, select the LEVEL 2 rectangle. On the Home tab, in the Font group, enter 24 in the Font Size box, click Character Spacing and then click Loose , and then click the arrow next to Font Color and click Purple, Accent 4, Lighter 40% (fourth row, eighth option from the left). On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Down (first row, second option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0% . Click the button next to Color , and then under Theme Colors click Black, Background 1 (first row, first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click Black, Background 1 (first row, first option from the left). In the Transparency box, enter 100% . Also in the Format Shape dialog box, click Line Color in the left pane, select Gradient line in the Line Color pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0% . Click the button next to Color , and then under Theme Colors click Purple, Accent 4, Lighter 40% (fourth row, eighth option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click Black, Background 1 (first row, first option from the left). In the Transparency box, enter 100% . Also in the Format Shape dialog box, click Line Style in the left pane. In the Line Style pane, in the Width box, enter 1.5 pt . Also in the Format Shape dialog box, click Text Box in the left pane, and then do the following in the Text Box pane: Under Text layout , in the Vertical alignment list, select Top . Under Internal margin , in the Left box, enter 0.19” . Under Internal margin , in the Top box, enter 0.4” . Under Internal margin , in the Right box, enter 0.19” . Under Internal margin , in the Bottom box, enter 0.19” . To reproduce the LEVEL 3 rectangle effects on this slide, do the following: On the slide, select the LEVEL 3 rectangle. On the Home tab, in the Font group, enter 24 in the Font Size box, click Character Spacing and then click Loose , and then click the arrow next to Font Color and click Olive Green, Accent 3, Lighter 40% (fourth row, seventh option from the left). On the Home tab, in the Drawing group, click the Format Shape Dialog Box Launcher. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list select Linear . Click the button next to Direction , and then click Linear Down (first row, second option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0% . Click the button next to Color , and then under Theme Colors click Black, Background 1 (first row, first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click Black, Background 1 (first row, first option from the left). In the Transparency box, enter 100% . Also in the Format Shape dialog box, click Line Color in the left pane, select Gradient line in the Line Color pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0% . Click the button next to Color , and then under Theme Colors click Olive Green, Accent 3, Lighter 40% (fourth row, seventh option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click Black, Background 1 (first row, first option from the left). In the Transparency box, enter 100% . Also in the Format Shape dialog box, click Line Style in the left pane. In the Line Style pane, in the Width box, enter 1.5 pt . Also in the Format Shape dialog box, click Text Box in the left pane, and then do the following in the Text Box pane: Under Text layout , in the Vertical alignment list, select Top . Under Internal margin , in the Left box, enter 0.19” . Under Internal margin , in the Top box, enter 0.4” . Under Internal margin , in the Right box, enter 0.19” . Under Internal margin , in the Bottom box, enter 0.19” . To reproduce the director rectangle effects on this slide, do the following: On the slide, select the director rectangle. Press the RIGHT ARROW key as needed to move the rectangle slightly off the right edge of the LEVEL 1 rectangle. On the Home tab, in the Font group, enter 23 in the Font Size box, and then click Text Shadow . On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, in the left pane, click Fill , select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0% . Click the button next to Color , and then under Theme Colors click Blue, Accent 1, Lighter 40% (fourth row, fifth option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click Blue , Accent 1, Darker 25% (fifth row, fifth option from the left). Also in the Format Shape dialog box, click Line Color in the left pane. In the Line Color pane, select Solid line , click the button next to Color , and then click Blue, Accent 1, Darker 25% (fifth row, fifth option from the left). Also in the Format Shape dialog box, click Line Style in the left pane. In the Line Style pane, in the Width box, enter 1 pt . Also in the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets , and then under Outer click Offset Center (second row, second option from the left). To reproduce the manager rectangle effects on this slide, do the following: Press and hold SHIFT, and then select the manager rectangles. Press the RIGHT ARROW key as needed to move the manager rectangles slightly off the right edge of the LEVEL 2 rectangle. On the Home tab, in the Font group, enter 23 pt in the Font Size box, and then click Text Shadow . On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, in the left pane, click Fill , select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0% . Click the button next to Color , and then under Theme Colors click Purple, Accent 4, Lighter 40% (fourth row, eighth option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click Purple , Accent 4, Darker 25% (fifth row, eighth option from the left). Also in the Format Shape dialog box, click Line Color in the left pane. In the Line Color pane, select Solid line , click the button next to Color , and then click Purple, Accent 4, Darker 25% (fifth row, eighth option from the left). Also in the Format Shape dialog box, click Line Style in the left pane. In the Line Style pane, in the Width box, enter 1 pt . Also in the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets , and then under Outer click Offset Center (second row, second option from the left). To reproduce the employee rectangle effects on this slide, do the following: Press and hold SHIFT, and then select the employee rectangles. Press the RIGHT ARROW key as needed to move the employee rectangles slightly off the right edge of the LEVEL 3 rectangle. On the Home tab, in the Font group, enter 23 pt in the Font Size box, and then click Text Shadow . On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, in the left pane, click Fill , select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0% . Click the button next to Color , and then under Theme Colors click Olive Green, Accent 3, Lighter 40% (fourth row, seventh option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click Olive Green, Accent 3, Darker 25% (fifth row, seventh option from the left). Also in the Format Shape dialog box, click Line Color in the left pane. In the Line Color pane, select Solid line , click the button next to Color , and then click Purple, Accent 4, Darker 25% (fifth row, eighth option from the left). Also in the Format Shape dialog box, click Line Style in the left pane. In the Line Style pane, in the Width box, enter 1 pt . Also in the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets , and then under Outer click Offset Center (second row, second option from the left). To vertically position the director, manager, and employee rectangles on the slide, do the following: Press and hold SHIFT, and then select the top three employee rectangles. Press the UP ARROW key as needed to move the rectangles up, just below the Level 3 text box. Select the MANAGER 1 rectangle. Press the UP ARROW key as needed to move this rectangle up slightly, to realign the connecting lines to the top three employee rectangles. Select the director rectangle. Press the UP ARROW key as needed to move this rectangle up slightly, to realign the connecting lines to the manager rectangles. To reproduce the line effects on this slide, do the following: Press and hold SHIFT, and then select all of the connecting lines. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, in the left pane, click Line Color , select Solid line in the Line Color pane, and then do the following: Click the button next to Color , and then under Theme Colors click White, Text 1 (first row, second option from the left). In the Transparency box, enter 80% . Also in the Format Shape dialog box, click Line Style in the left pane. In the Line Style pane, do the following: In the Width box, enter 2.5 pt . In the Dash type list select Round Dot (second option from the top). To reproduce the animation effects for the rectangles on this slide, do the following: On the Animations tab, in the Animations group, click Custom Animation . On the slide, select the graphic. In the Custom Animation task pane, do the following: Click the arrow next to Add Effect , point to Entrance , and then click More Effects . In the Add Entrance Effect dialog box, under Moderate , click Descend . Under Modify: Descend , in the Speed list, select Fast . Also in the Custom Animation task pane, select the animation effect (descend effect). Click the arrow to the right of the effect, and then click Effect Options . In the Descend dialog box, on the SmartArt Animation tab, in the Group graphic list, select By level one by one . Also in the Custom Animation task pane, click the double arrow under the animation effect to expand the contents of the list of effects, and then do the following: Press and hold CTRL, and then select the first four animation effects (descend effects). Under Modify: Descend , in the Start list, select With Previous . Select the first animation effect. Click the arrow to the right of the effect, and then click Timing . In the Descend dialog box, on the Timing tab, in the Delay box, enter 2 . Select the second animation effect. Click Change , point to Entrance , and then click More Effects . In the Change Entrance Effect dialog box, under Moderate , click Rise Up . Select the third animation effect, and then do the following: Click Change , point to Entrance , and then click More Effects . In the Change Entrance Effect dialog box, under Moderate , click Rise Up . Click the arrow to the right of the effect (rise up entrance effect), and then click Timing . In the Rise Up dialog box, on the Timing tab, in the Delay box, enter 0.5 . Select the fourth animation effect, and then do the following: Click Change , point to Entrance , and then click More Effects . In the Change Entrance Effect dialog box, under Moderate , click Rise Up . Click the arrow to the right of the effect, and then click Timing . In the Rise Up dialog box, on the Timing tab, in the Delay box, enter 1 . To reproduce the animation effects for the connecting lines on this slide, do the following: Press and hold CTRL, and then select the fifth and ninth animation effects (descend entrance effects) in the Custom Animation task pane. Click Change , point to Entrance , and then click More Effects . In the Change Entrance Effect dialog box, under Basic , click Wipe . Under Modify: Wipe , do the following: In the Start list, select On Click . In the Direction list, select From Left . In the Speed list, select Fast . Press and hold CTRL, and then select the seventh and 11 th animation effects (descend entrance effects). Click Change , point to Entrance , and then click More Effects . In the Change Entrance Effect dialog box, under Basic , click Wipe . Under Modify: Wipe , do the following: In the Start list, select With Previous . In the Direction list, select From Left . In the Speed list, select Fast . With the seventh and 11 th animation effects still selected, click the arrow to the right of the eleventh effect (wipe entrance effect), and then click Timing . In the Wipe dialog box, on the Timing tab, in the Delay box, enter 0.5 . Select the eighth animation effect (descend entrance effect). Click the arrow to the right of the effect, and then click Timing . In the Descend dialog box, on the Timing tab, in the Delay box, enter 0.5 . Press and hold CTRL, and then select the 13 th , 15 th , and 17 th animation effects (descend entrance effects). Click Change , point to Entrance , and then click More Effects . In the Change Entrance Effects dialog box, under Basic , click Wipe . Under Modify: Wipe , do the following: In the Start list, select With Previous . In the Direction list, select From Left . In the Speed list, select Fast . Select the 13 th animation effect (wipe entrance effect). Click the arrow to the right of the effect, and then click Timing . In the Wipe dialog box, on the Timing tab, in the Delay box, enter 1 . Select the 15 th animation effect (wipe entrance effect). Click the arrow to the right of the effect, and then click Timing . In the Wipe dialog box, on the Timing tab, in the Delay box, enter 1.5 . Select the 17 th animation effect (wipe entrance effect). Click the arrow to the right of the effect and select Timing . In the Wipe dialog box, on the Timing tab, in the Delay box enter 2 seconds . Select the 12 th , 14 th , 16 th , and 18 th animation effects (descend entrance effects). Under Modify: Descend , in the Start list, select With Previous .
- SmartArt custom animation effects: stretch and curve up (Intermediate) To reproduce the SmartArt effects on this slide, do the following: On the Home tab, in the Slides group, click Layout , and then click Blank . On the Insert tab , in the Illustrations group, click SmartArt . In the Choose a SmartArt Graphic dialog box, in the left pane, click List . In the List pane, click Vertical Block List (fourth row, third option from the left), and then click OK to insert the graphic into the slide. Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text for each of the rectangles. Press and hold CTRL, and select each of the second-level rectangles on the slide. Drag the left sizing handle of one of the second-level rectangles to the left 0.5” to increase the width of the second-level rectangles. ( Note: The first-level rectangles (rounded rectangles) will decrease in width at the same time.) Select the SmartArt graphic. Under SmartArt Tools , on the Design tab, in the SmartArt Styles group, click SmartArt Styles , and under Best Match for Document select Intense Effect (fifth option from the left). Press and hold CTRL, and then select each of the first-level rectangles (rounded rectangles) in the SmartArt graphic. Under SmartArt Tools , on the Format tab, in the WordArt Styles group, click the arrow to the right of Text Fill , and under Theme Colors select White, Background 1, Darker 25%. (fourth row, first option from the left). Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow to the right of Shape Fill and under Theme Colors select White, Background 1 (first row, first option from the left). Select the top, second-level rectangle in the SmartArt graphic. Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow to the right of Shape Fill and under Theme Colors select Olive Green, Accent 3. (first row, seventh option from the left). Select the center, second-level rectangle in the SmartArt graphic. Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow to the right of Shape Fill and under Theme Colors select Olive Green, Accent 3, Lighter 40% (fourth row, seventh option from the left). Select bottom, second-level rectangle in the SmartArt graphic. Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow to the right of Shape Fill and under Theme Colors select Olive Green, Accent 3, Lighter 60% (third row, seventh option from the left). Press and hold CTRL, and select each of the second-level rectangles. On the Home tab, in the Font group, click Text Shadow , and then in the Font Color list, select White, Background 1 (first row, first option from the left). To reproduce the animation effects on this slide, do the following: On the Animation tab, in the Animation group, click Custom Animation . Select the SmartArt graphic, and then in the Custom Animation task pane, do the following: Click Add Effect , point to Entrance and select More Effects . In the Add Entrance Effect dialog box, under Exciting select Curve Up , and click OK . Click the arrow to the right of the curve up entrance effect (first effect) and select Effect Options . In the Curve Up dialog box, do the following: On the Timing tab, in the Start list, select After Previous . On the Timing tab, in the Speed list, select Fast . On the SmartArt Animation tab, in the Group graphic list select One by one . Click the double arrow under the curve-up entrance effect (first effect) to expand the list of effects. Press and hold CTRL, and select the second, fourth, and sixth effects (curve-up entrance effects). Click Change , point to Entrance , and select More Effects . In the Change Entrance Effects dialog box, under Moderate , select Stretch . Press and hold CTRL, and select the second, fourth, and sixth effects. Under Modify: Stretch , do the following: In the Direction list, select From Top . In the Speed list, select Fast . To reproduce the background effects on this slide, do the following: Right-click the slide background, and then click Format Background . In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Radial . In the Direction list, click From Center (third option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 33% . Click the button next to Color , and then under Theme Colors click White, Background 1 (first row, the first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click White, Background 1, Darker 15% (third row, first option from the left).
- SmartArt custom animation effects: stretch and curve up (Intermediate) To reproduce the SmartArt effects on this slide, do the following: On the Home tab, in the Slides group, click Layout , and then click Blank . On the Insert tab , in the Illustrations group, click SmartArt . In the Choose a SmartArt Graphic dialog box, in the left pane, click List . In the List pane, click Vertical Block List (fourth row, third option from the left), and then click OK to insert the graphic into the slide. Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text for each of the rectangles. Press and hold CTRL, and select each of the second-level rectangles on the slide. Drag the left sizing handle of one of the second-level rectangles to the left 0.5” to increase the width of the second-level rectangles. ( Note: The first-level rectangles (rounded rectangles) will decrease in width at the same time.) Select the SmartArt graphic. Under SmartArt Tools , on the Design tab, in the SmartArt Styles group, click SmartArt Styles , and under Best Match for Document select Intense Effect (fifth option from the left). Press and hold CTRL, and then select each of the first-level rectangles (rounded rectangles) in the SmartArt graphic. Under SmartArt Tools , on the Format tab, in the WordArt Styles group, click the arrow to the right of Text Fill , and under Theme Colors select White, Background 1, Darker 25%. (fourth row, first option from the left). Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow to the right of Shape Fill and under Theme Colors select White, Background 1 (first row, first option from the left). Select the top, second-level rectangle in the SmartArt graphic. Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow to the right of Shape Fill and under Theme Colors select Olive Green, Accent 3. (first row, seventh option from the left). Select the center, second-level rectangle in the SmartArt graphic. Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow to the right of Shape Fill and under Theme Colors select Olive Green, Accent 3, Lighter 40% (fourth row, seventh option from the left). Select bottom, second-level rectangle in the SmartArt graphic. Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow to the right of Shape Fill and under Theme Colors select Olive Green, Accent 3, Lighter 60% (third row, seventh option from the left). Press and hold CTRL, and select each of the second-level rectangles. On the Home tab, in the Font group, click Text Shadow , and then in the Font Color list, select White, Background 1 (first row, first option from the left). To reproduce the animation effects on this slide, do the following: On the Animation tab, in the Animation group, click Custom Animation . Select the SmartArt graphic, and then in the Custom Animation task pane, do the following: Click Add Effect , point to Entrance and select More Effects . In the Add Entrance Effect dialog box, under Exciting select Curve Up , and click OK . Click the arrow to the right of the curve up entrance effect (first effect) and select Effect Options . In the Curve Up dialog box, do the following: On the Timing tab, in the Start list, select After Previous . On the Timing tab, in the Speed list, select Fast . On the SmartArt Animation tab, in the Group graphic list select One by one . Click the double arrow under the curve-up entrance effect (first effect) to expand the list of effects. Press and hold CTRL, and select the second, fourth, and sixth effects (curve-up entrance effects). Click Change , point to Entrance , and select More Effects . In the Change Entrance Effects dialog box, under Moderate , select Stretch . Press and hold CTRL, and select the second, fourth, and sixth effects. Under Modify: Stretch , do the following: In the Direction list, select From Top . In the Speed list, select Fast . To reproduce the background effects on this slide, do the following: Right-click the slide background, and then click Format Background . In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Radial . In the Direction list, click From Center (third option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 33% . Click the button next to Color , and then under Theme Colors click White, Background 1 (first row, the first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click White, Background 1, Darker 15% (third row, first option from the left).
- SmartArt custom animation effects: stretch and curve up (Intermediate) To reproduce the SmartArt effects on this slide, do the following: On the Home tab, in the Slides group, click Layout , and then click Blank . On the Insert tab , in the Illustrations group, click SmartArt . In the Choose a SmartArt Graphic dialog box, in the left pane, click List . In the List pane, click Vertical Block List (fourth row, third option from the left), and then click OK to insert the graphic into the slide. Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text for each of the rectangles. Press and hold CTRL, and select each of the second-level rectangles on the slide. Drag the left sizing handle of one of the second-level rectangles to the left 0.5” to increase the width of the second-level rectangles. ( Note: The first-level rectangles (rounded rectangles) will decrease in width at the same time.) Select the SmartArt graphic. Under SmartArt Tools , on the Design tab, in the SmartArt Styles group, click SmartArt Styles , and under Best Match for Document select Intense Effect (fifth option from the left). Press and hold CTRL, and then select each of the first-level rectangles (rounded rectangles) in the SmartArt graphic. Under SmartArt Tools , on the Format tab, in the WordArt Styles group, click the arrow to the right of Text Fill , and under Theme Colors select White, Background 1, Darker 25%. (fourth row, first option from the left). Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow to the right of Shape Fill and under Theme Colors select White, Background 1 (first row, first option from the left). Select the top, second-level rectangle in the SmartArt graphic. Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow to the right of Shape Fill and under Theme Colors select Olive Green, Accent 3. (first row, seventh option from the left). Select the center, second-level rectangle in the SmartArt graphic. Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow to the right of Shape Fill and under Theme Colors select Olive Green, Accent 3, Lighter 40% (fourth row, seventh option from the left). Select bottom, second-level rectangle in the SmartArt graphic. Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow to the right of Shape Fill and under Theme Colors select Olive Green, Accent 3, Lighter 60% (third row, seventh option from the left). Press and hold CTRL, and select each of the second-level rectangles. On the Home tab, in the Font group, click Text Shadow , and then in the Font Color list, select White, Background 1 (first row, first option from the left). To reproduce the animation effects on this slide, do the following: On the Animation tab, in the Animation group, click Custom Animation . Select the SmartArt graphic, and then in the Custom Animation task pane, do the following: Click Add Effect , point to Entrance and select More Effects . In the Add Entrance Effect dialog box, under Exciting select Curve Up , and click OK . Click the arrow to the right of the curve up entrance effect (first effect) and select Effect Options . In the Curve Up dialog box, do the following: On the Timing tab, in the Start list, select After Previous . On the Timing tab, in the Speed list, select Fast . On the SmartArt Animation tab, in the Group graphic list select One by one . Click the double arrow under the curve-up entrance effect (first effect) to expand the list of effects. Press and hold CTRL, and select the second, fourth, and sixth effects (curve-up entrance effects). Click Change , point to Entrance , and select More Effects . In the Change Entrance Effects dialog box, under Moderate , select Stretch . Press and hold CTRL, and select the second, fourth, and sixth effects. Under Modify: Stretch , do the following: In the Direction list, select From Top . In the Speed list, select Fast . To reproduce the background effects on this slide, do the following: Right-click the slide background, and then click Format Background . In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Radial . In the Direction list, click From Center (third option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 33% . Click the button next to Color , and then under Theme Colors click White, Background 1 (first row, the first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click White, Background 1, Darker 15% (third row, first option from the left).
- SmartArt custom animation effects: stretch and curve up (Intermediate) To reproduce the SmartArt effects on this slide, do the following: On the Home tab, in the Slides group, click Layout , and then click Blank . On the Insert tab , in the Illustrations group, click SmartArt . In the Choose a SmartArt Graphic dialog box, in the left pane, click List . In the List pane, click Vertical Block List (fourth row, third option from the left), and then click OK to insert the graphic into the slide. Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text for each of the rectangles. Press and hold CTRL, and select each of the second-level rectangles on the slide. Drag the left sizing handle of one of the second-level rectangles to the left 0.5” to increase the width of the second-level rectangles. ( Note: The first-level rectangles (rounded rectangles) will decrease in width at the same time.) Select the SmartArt graphic. Under SmartArt Tools , on the Design tab, in the SmartArt Styles group, click SmartArt Styles , and under Best Match for Document select Intense Effect (fifth option from the left). Press and hold CTRL, and then select each of the first-level rectangles (rounded rectangles) in the SmartArt graphic. Under SmartArt Tools , on the Format tab, in the WordArt Styles group, click the arrow to the right of Text Fill , and under Theme Colors select White, Background 1, Darker 25%. (fourth row, first option from the left). Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow to the right of Shape Fill and under Theme Colors select White, Background 1 (first row, first option from the left). Select the top, second-level rectangle in the SmartArt graphic. Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow to the right of Shape Fill and under Theme Colors select Olive Green, Accent 3. (first row, seventh option from the left). Select the center, second-level rectangle in the SmartArt graphic. Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow to the right of Shape Fill and under Theme Colors select Olive Green, Accent 3, Lighter 40% (fourth row, seventh option from the left). Select bottom, second-level rectangle in the SmartArt graphic. Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow to the right of Shape Fill and under Theme Colors select Olive Green, Accent 3, Lighter 60% (third row, seventh option from the left). Press and hold CTRL, and select each of the second-level rectangles. On the Home tab, in the Font group, click Text Shadow , and then in the Font Color list, select White, Background 1 (first row, first option from the left). To reproduce the animation effects on this slide, do the following: On the Animation tab, in the Animation group, click Custom Animation . Select the SmartArt graphic, and then in the Custom Animation task pane, do the following: Click Add Effect , point to Entrance and select More Effects . In the Add Entrance Effect dialog box, under Exciting select Curve Up , and click OK . Click the arrow to the right of the curve up entrance effect (first effect) and select Effect Options . In the Curve Up dialog box, do the following: On the Timing tab, in the Start list, select After Previous . On the Timing tab, in the Speed list, select Fast . On the SmartArt Animation tab, in the Group graphic list select One by one . Click the double arrow under the curve-up entrance effect (first effect) to expand the list of effects. Press and hold CTRL, and select the second, fourth, and sixth effects (curve-up entrance effects). Click Change , point to Entrance , and select More Effects . In the Change Entrance Effects dialog box, under Moderate , select Stretch . Press and hold CTRL, and select the second, fourth, and sixth effects. Under Modify: Stretch , do the following: In the Direction list, select From Top . In the Speed list, select Fast . To reproduce the background effects on this slide, do the following: Right-click the slide background, and then click Format Background . In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Radial . In the Direction list, click From Center (third option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 33% . Click the button next to Color , and then under Theme Colors click White, Background 1 (first row, the first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click White, Background 1, Darker 15% (third row, first option from the left).
- SmartArt custom animation effects: stretch and curve up (Intermediate) To reproduce the SmartArt effects on this slide, do the following: On the Home tab, in the Slides group, click Layout , and then click Blank . On the Insert tab , in the Illustrations group, click SmartArt . In the Choose a SmartArt Graphic dialog box, in the left pane, click List . In the List pane, click Vertical Block List (fourth row, third option from the left), and then click OK to insert the graphic into the slide. Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text for each of the rectangles. Press and hold CTRL, and select each of the second-level rectangles on the slide. Drag the left sizing handle of one of the second-level rectangles to the left 0.5” to increase the width of the second-level rectangles. ( Note: The first-level rectangles (rounded rectangles) will decrease in width at the same time.) Select the SmartArt graphic. Under SmartArt Tools , on the Design tab, in the SmartArt Styles group, click SmartArt Styles , and under Best Match for Document select Intense Effect (fifth option from the left). Press and hold CTRL, and then select each of the first-level rectangles (rounded rectangles) in the SmartArt graphic. Under SmartArt Tools , on the Format tab, in the WordArt Styles group, click the arrow to the right of Text Fill , and under Theme Colors select White, Background 1, Darker 25%. (fourth row, first option from the left). Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow to the right of Shape Fill and under Theme Colors select White, Background 1 (first row, first option from the left). Select the top, second-level rectangle in the SmartArt graphic. Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow to the right of Shape Fill and under Theme Colors select Olive Green, Accent 3. (first row, seventh option from the left). Select the center, second-level rectangle in the SmartArt graphic. Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow to the right of Shape Fill and under Theme Colors select Olive Green, Accent 3, Lighter 40% (fourth row, seventh option from the left). Select bottom, second-level rectangle in the SmartArt graphic. Under SmartArt Tools , on the Format tab, in the Shape Styles group, click the arrow to the right of Shape Fill and under Theme Colors select Olive Green, Accent 3, Lighter 60% (third row, seventh option from the left). Press and hold CTRL, and select each of the second-level rectangles. On the Home tab, in the Font group, click Text Shadow , and then in the Font Color list, select White, Background 1 (first row, first option from the left). To reproduce the animation effects on this slide, do the following: On the Animation tab, in the Animation group, click Custom Animation . Select the SmartArt graphic, and then in the Custom Animation task pane, do the following: Click Add Effect , point to Entrance and select More Effects . In the Add Entrance Effect dialog box, under Exciting select Curve Up , and click OK . Click the arrow to the right of the curve up entrance effect (first effect) and select Effect Options . In the Curve Up dialog box, do the following: On the Timing tab, in the Start list, select After Previous . On the Timing tab, in the Speed list, select Fast . On the SmartArt Animation tab, in the Group graphic list select One by one . Click the double arrow under the curve-up entrance effect (first effect) to expand the list of effects. Press and hold CTRL, and select the second, fourth, and sixth effects (curve-up entrance effects). Click Change , point to Entrance , and select More Effects . In the Change Entrance Effects dialog box, under Moderate , select Stretch . Press and hold CTRL, and select the second, fourth, and sixth effects. Under Modify: Stretch , do the following: In the Direction list, select From Top . In the Speed list, select Fast . To reproduce the background effects on this slide, do the following: Right-click the slide background, and then click Format Background . In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Radial . In the Direction list, click From Center (third option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 33% . Click the button next to Color , and then under Theme Colors click White, Background 1 (first row, the first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click White, Background 1, Darker 15% (third row, first option from the left).