Toywheel – Digital Toys for Kids by Evgeni Kouris

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Game Different –
Digital Toys for Kids
Evgeni Kouris, MakertechX 2013

Vision: Equipping kids with roots
and wings in the 21st century

Mobile is the fifth wave of computing

2 bn
mobile
users by
2015

7 bn
population
by 2015

+50% of top apps are games,
generating +85% total revenue,
+90% revenue from in-app purchases

Childrens‘ opportunity to play are under threat

Mobile Games

Digital Toys

Game loop

Intrinsically motivated

Game mechanics

Controlled by the players

Game levels & challenges

Open and invented goals
...but, interactive like
a game!

Use play patterns to build Digital Toys
+5y:
Games with (pre-set or
invented) rools
3-8y:
Dramatic play (solitary pretense),
construction play, physical play
0-3y:
Exploratory play,
sensory play

3-6y:
Socio-dramatic
Play

Just filter...

...select a card...

… click & craft!

Share & discover the kid
within you ➔  www.toywheel.com
Join the free play movement e@toywheel.com | @toywheel

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Toywheel – Digital Toys for Kids by Evgeni Kouris

1. Game Different – Digital Toys for Kids Evgeni Kouris, MakertechX 2013

2. Vision: Equipping kids with roots and wings in the 21st century

3. Mobile is the fifth wave of computing 2 bn mobile users by 2015 7 bn population by 2015

4. +50% of top apps are games, generating +85% total revenue, +90% revenue from in-app purchases

5. Childrens‘ opportunity to play are under threat

6. Mobile Games Digital Toys Game loop Intrinsically motivated Game mechanics Controlled by the players Game levels & challenges Open and invented goals ...but, interactive like a game!

7. Use play patterns to build Digital Toys +5y: Games with (pre-set or invented) rools 3-8y: Dramatic play (solitary pretense), construction play, physical play 0-3y: Exploratory play, sensory play 3-6y: Socio-dramatic Play

9. Just filter... ...select a card... … click & craft!

10. Share & discover the kid within you ➔  www.toywheel.com Join the free play movement e@toywheel.com | @toywheel

Toywheel – Digital Toys for Kids by Evgeni Kouris

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Toywheel – Digital Toys for Kids by Evgeni Kouris