This document outlines a social media marketing plan for RDO Gateway Shopping Center. It discusses trends in social media usage and the rise of social commerce. The plan proposes using various social media platforms like Facebook, Twitter, YouTube and Foursquare. It provides examples of content, contests and promotions that can be run on these channels. Tactics discussed include increasing followers, sharing content, integrating the website with social profiles and using mobile technologies like QR codes.
3. RDO GATEWAY SHOPPING
We believe a common
marketing strategy will help
everyone to achieve their
goals!
4. The Rise of Social Media
74% of the world's Internet surfers visit SM (Nielsen, 2010)
o YouTube, Wikipedia and Facebook are three of the top seven online
brands visited
Time spent using SM rose 210% in 2009 (Nielsen, 2010)
o Average time per person increased 143%
o Average time spent on Facebook and Twitter increased 200% and 368%
respectively
Facebook alone catering to 500 million users
o 150 million access via mobile devices
Twitter growing 579% in annual unique visitors (Nielsen, 2010)
SM marketing to grow 34% annually over the next 5 years
o US$3.1 billion by 2014 (Forrester Research, 2010)
5. The New Age: “Social retailing”
“Shopping meets social networks” (Foresee Results, 2010)
o 56% of shoppers who interact with social media websites have elected to
“friend” or “follow” or “subscribe” to a retailer
o More than 50% of online shoppers use Facebook, and of those online
shoppers who engage in social media, more than 80% use Facebook
o 49% of respondents who “friend” or “follow” companies through social
media do so to learn about special deals and options
o 45% of users do it to learn about products
o 5% use social media primarily for customer support
However, 60% of retailers do not have a presence on a social networks…
85% of Gen Y shoppers participate in social networking (PriceGrabber, 2010)
6. Content
Website Ideas
Social Media Marketing Plan
Spicy Ginger Ambrosia is a blend of
raw California wildflower Honey,
Viral Marketing bee pollen, certified organic
powdered cinnamon and powdered
ginger.
About Majestic Social Media
Clients and Examples
Content!
8. Your Website!
- Not existent! Attract with pictures!
- Your website needs to be engaging! Attract with emotions!
- We need faces on the website! Attract with videos!
- Happy people eating & shopping! Attract with benefits!
- People having fun! Attract with contests!
- Showcase all the businesses Attract with coupons!
- Showcase vacant space!
11. Analysis
Social Media Analysis Website Analysis
TARGET MARKET!
TARGET MARKET!
Strategic Planning
Goals Vision Mission
Operative Planning
Social Media Blog Marketing SEO + Bookmarking E-Commerce Online PR
12. Products Social Media Target Market Analysis
& more
Target Market
RDO
Families Mom’s
Residents
Middle to Business
High Class People
College
Students
20. Twitter Tactics:
- We increase Nr. of Followers: We add twitter users by keywords & demographics!
- Incentivizing: We recommend to offer Discounts for twitter followers – also offer
discounts for twitter followers if they follow the facebook fanpage too.
- We monitor, and post on a daily basis! We post about 30-40 tweets a day!
- We engage your twitter followers with contests, incentives and more!
Examples:
www.twitter.com/righteouslyraw
www.twitter.com/andrebergermd
www.twitter.com/majesticsm
21. Facebook Tactics:
- We Increase Number of Followers
- We join facebook groups and post articles on group forums
- Incentivizing: Offer Discounts for followers
- We monitor, and post on a daily basis!
- We add applications to the facebook fanpage! (contests, games)
- We customize the Facebook Fanpage!
Example FanpageS
www.facebook.com/rejuvalife
www.facebook.com/thecellproject
www.facebook.com/righteouslyraw
www.facebook.com/ragzdressware