India’s largest Independent Full Service Market Research Firm
ISO 9000 Certified
Deep working relationships with some of India’s leading companies
40 CATI stations for Global and local studies
Blue Chip references worldwide and across verticals
9 locations across India
2. India’s largest Independent Full Service Market Research
Firm
ISO 9000 Certified
Deep working relationships with some of India’s leading
companies
40 CATI stations for Global and local studies
Blue Chip references worldwide and across verticals
9 locations across India
4. Concept Screening and Testing
Product Potential Testing
Available across RX, OTC
5. Pricing Studies
-Determining the optimum price for new products in
established markets
-Estimating demand at various price points
-Competitor response modeling
-Cannibalization of existing lines
6. Packaging Studies
-Assessment of impact on crowded shelves
-Persuasion to consider purchasing
-Diagnostics on design
-Allows testing of possible new designs and carry out
checks on existing designs
7. Assess the brands positioning along the key
diagnostic parameters of differentiation
relevance opinion and value for money
Understand the market specific attitudes that
are driving reaction to the key diagnostic
parameters
Measure consumer commitment to the brand
to identify loyal, vulnerable and winnable
customers
8. Our copy testing system provides key insights
on
The potential of your commercial to impact sales.
How the ad is contributing to brand equity.
How well it fits with your ad strategy.
How to optimize the ads effectiveness
9. Understand the consumer
Penetration and profile
Consumption habits
Needs and motivations
General attitudes
Consumer segmentation
Understand the Market
The brands which are known, purchased, lapsed, considered in the consumer's repertoire etc
The market drivers in terms of needs
Brand sectoring
Consumer segments relative to the market
Understand where your brand fits in
The brands which are known, purchased, lapsed, considered in the consumer's repertoire etc
The market drivers in terms of needs
Brand sectoring
Consumer segments relative to the market
11. Quantitative
Face to face
CATI
Qualitative
Focus Groups
Triads/Dyads
Extended Creativity Groups
Depth interviews
Online
12. Brand Re-launch and Campaign Strategy Design
Objectives - To identify what was blocking brand growth.
Project details - Multi-stage, multi-methodology program.
Semiotic analysis, Neuro-Linguistic Programming,
Transactional Analysis and Process Technology.
Outcome - Brand re-launched; campaign strategy and
advertising revised. Representatives re-trained. Sales
markedly increased
13. Pre-empting Competition and Gaining Market
Share
Objectives - To ensure launch would have
greater impact than that of competitor.
Project details - Three stage qualitative project
to identify motivators, optimal tone for both
brands, allowing client to develop effective
blocking strategy.
Outcome - Product out-performed competitor
and clients own expectations.
14. GSK
Johnson and Johnson
ACNielsen
Novartis
Ranbaxy
Bayer
Aventis Pharmaceuticals
Bristol Myers
15. INTERNATIONAL
Jakarta office Vietnam office Bangkok office Dubai office
3rd floor Lina Building, 456, 4th Floor, NGUYEN THI MINH 401 S.Group Building 604 Al Safa M
Jln. H.R Rasuna Said Kav. B7, KHAI(STR), 1091/153-154 new Petchaburi Road Bank Street Bur Dubai
Jakarta - 12920, Indonesia WARD 5 , DIST 3, Makkasan Rajtavee Dubai
Raj Sharma : +91 9322105830 Ho Chi Minh, Vietnam Opp Hotel Bangkok Palace/Ramada Raj Sharma: +91 9322105830
info@mmrss.com Tel No: +84866518813 Bangkok-10400 info@mmrss.com
Raj Sharma : +91 9322105830 Tel No: +6622555790/6622555791
info@mmrss.com Raj Sharma : +91 9322105830
info@mmrss.com
INDIA
Corporate Office
12, Ground Floor, Greenfield Mansion,
Dr. Raikar Marg, Mahim (West),
Mumbai – 400016
Maharashtra, INDIA
Tel : Tel No: +91 22 42206364
Fax : +91-22-42206364 Ext. 225
Raj Sharma : +91 9322105830
info@mmrss.com
Banglore Office New Delhi office Chennai Office Kolkata office
617 First Floor, Satyam House 2A/New 3, Singaravelu Street 9,Bullygunge Terrace
6th B Main,Indranagar 2nd Stage, Balaji Estate, T-Nagar, Chennai-600017 Ground Floor, Gol Park,
Bangalore – 560038 Kalkaji, Tel No. +91 44 42604404 Kolkata-700029
Tel No: +91 80 41739007/41739045; New Delhi-110019 Raj Sharma : +91 9322105830 Tel No: +91 33 40015939
Raj Sharma : +91 9322105830 Tel No: +91 11 26411870 info@mmrss.com Raj Sharma : +91 9322105830
info@mmrss.com Raj Sharma : +91 9322105830 info@mmrss.com
info@mmrss.com
Hyderabad office Pune office Gurgaon office Ahmedabad office
No. 3-4-353, 601, 6th floor Rajmahal Apartments, Plot No - 482, 1st Floor, Block 15, Rajpath Row House,
Opp Reddy women junior college, Law College Road, Erandwane, Sector 5, Urban State,
Sathyamma college, Pune - 411004 Gurgaon (Haryana), Opp. AIS School,
Barkatpura,Hyderabad-500027 Tel No: +91 20 30220897 / 98 Tel No : +91 9322105830, Judges Bungalow Road,
Tel No: +91 040 27552251 Raj Sharma : +91 9322105830 Raj Sharma : +91 9322105830 Bodak Dev, Ahmedabad - 380054
Raj Sharma : +91 9322105830 info@mmrss.com info@mmrss.com Raj Sharma : +91 9322105830
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