With the help of Mailman (mailmangroup.com), GoUSA gets on Chinese social media, allowing them to communicate with fans, drive traffic to their website, and promote tourism to the USA for Chinese tourists.
3. www.kawo.com
With 100m+ tourists expected to spend
over $100bn+ abroad next year,
China is a huge market.
www.kawo.comwww.mailmangroup.com
4. www.kawo.com
The USA is #popular on
social media, where most
Chinese tourists go to plan
trips.
www.mailmangroup.com
5. www.kawo.com
...but with & blocked,
& no Chinese social media accounts,
how could Discover America reach
China’s tech-savvy tourists?
www.kawo.comwww.mailmangroup.com
7. www.kawo.com
In only 180 days...
www.kawo.com
+1m
fans across social
media
40
average number of
reposts per post
+250K
visitors to their new,
Chinese website
www.mailmangroup.com
8. www.kawo.com
How we did it...
www.kawo.com
Content
pulled, translated, &
posted existing content
Design
designed profiles
on Sina & Tencent
Contests
engaged fans &
connected social media
to website
to drive and grow social engagement
www.mailmangroup.com
13. www.kawo.com
Which they shared on social media,
Which they shared
on social media...
www.kawo.com
...creating
organic buzz
14. www.kawo.com
driving even more engagement to Discover
America’s own accounts & website
comments & shares in the past 30 days
www.kawo.comwww.mailmangroup.com
15. www.kawo.comwww.kawo.com
By bridging the Chinese social media gap,
KAWO allowed Discover America to
promote tourism and give fans a way to
communicate with them!
www.mailmangroup.com
16. www.kawo.com
Discover if your brand is popular in China,
get a FREE personalised report:
kawo.com/free-report
www.mailmangroup.com