Mailman ensures major sporting organizations connect with a wider Chinese consumer through social media, digital marketing and fan management.

1. “
By
i nvesting
i n
a
‘ value-­‐led’
communication
t heory
M ailman
d elivers
branded
o nline
a ssets
t hat
strengthen
t he
r elationships
b etween
b rands
and
a
g lobal
C hinese
c ustomer.”
BUILD YOUR CHINA FANBASE CLIENTS WE SUPPORT
BUILDING
A
CHINESE
FAN
BASE.
GLOBALLY.
It’s
the
world’s
biggest
popula3on,
speaking
the
most
common
language
online,
with
the
largest
outbound
spending
power
of
any
country;
there’s
never
been
a
more
important
3me
to
consider
your
Chinese
fan
base.
Mailman
ensures
major
spor3ng
organiza3ons
connect
with
a
wider
Chinese
consumer
through
social
media,
digital
marke3ng
and
fan
management.
Through
our
unique
understanding
of
the
Chinese
environment
we
create
systems
to
ensure
a
constant
flow
of
traffic
to
your
branded
Chinese
social
network,
website
and
realiza3on
of
commercial
goals.
AWARDS
Best Use of Digital Landscape
Best Use of Social Media in Asia
Best Use of Content
WHY
Give
your
club
a
voice
in
China
Give
them
a
reason
to
follow
Australian-China Entrepreneurial
Connect
with
500m+
Chinese
internet
users Business of the Year

2. Digital
Marke3ng
Strategy
CAPABILITIES User
and
Market
Research
Content
Management
Strategy
&
Roadmap
FAN STRATEGY ROAD MAP Mobile
and
Social
Strategy
&
Roadmap
Getting You In There Metrics
&
Analy3cs
Firstly
we
conduct
a
brand
audit
on
the
market.
GeIng
started
can
oJen
be
the
biggest
Mobile
and
Social
Site
&
Applica3on
challenge;
so
we
ensure
your
early
steps
are
paved
with
a
clearly
defined
strategy,
purpose
Development
and
goals.
Through
our
rela3onships
in
key
online
media,
local
adap3on
to
technology
Content
Management
&
PlaOorm
and
cultural
nuances
we
take
the
risk
out
of
it.
Implementa3on
eCommerce
PlaOorm
Implementa3on
Visual
&
Mo3on
Design
CHINESE FAN MANAGEMENT
Build & Grow
We
provide
a
complete
turn-­‐key
China
social
media
and
fan
management
program
which
supports
content
transla3on,
interac3on
and
weekly
repor3ng.
We
create
systems
to
effec3vely
manage,
grow
and
drive
engagement
through
branded
Chinese
social
media
CASE IN REVIEW
plaOorms.
We
drive
fan
loyalty
trough
constant
interac3on,
prize
giveaways
and
Liverpool
FC
modera3on.
Weekly
repor3ng
allows
you
to
monitor
progress
and
report
effec3vely. In
2011
Mailman
was
tasked
with
establishing
the
great
LFC
brand
in
China.
Unbeknown
to
them
the
Chinese
digital
landscape
was
awash
with
CLUB SITE ‘CHINATIZED’ unofficial
accounts
masking
as
LFC.
We
successfully
integrated
all
accounts
across
key
online
media
networks
Website integration and
ensured
the
‘official
LFC’
fan
base
would
be
rewarded
by
their
loyalty.
0
to
130,000
fans
in
6
months
and
growing.
For
long
term
success
with
a
Chinese
audience
a
website
in
their
na3ve
tongue
is
encouraged.
We
translate
content
featured
on
your
website,
syndicate
it
across
Chinese
social
networks
and
push
it
out
through
other
channels
to
ensure
a
steady
flow
of
traffic
returns.
Contact
Mailman
at
info@mailmangroup.com
for
your
free
‘club
appraisal’
in
the
Chinese
digital
landscape.
Mailman is a leading digital, technology & social media company.
USA +1 212 837 7920 | CHINA +86 21 6445 9899 | AUS +61 3 8844 5552 | info@mailmangroup.com | www.mailmangroup.com