The Johan Cruyff Foundation was established in 1997 to encourage youth physical activity and sports participation. It supports projects around the world that promote an active lifestyle for children. Notable initiatives include Cruyff Courts, small soccer pitches located in communities to provide children free access to play. Through partnerships with schools and organizations, the Foundation aims to make sport a positive influence in children's lives and development. It has established over 180 Cruyff Courts that serve thousands of kids daily across 15 countries.

2. www.johancruyff.com

3. Background
Since its start in 1997 the Johan Cruyff Foundation has grown into an organisation that encourages
youths to start and keep moving, day in and day out, by setting up and supporting projects that
stimulate sport and play. In order to achieve its goal the Cruyff Foundation always cooperates with
associations, schools, sporting federations, companies and governments, because: ”On your own
you cannot achieve anything, you need to work together”.
The Foundation has a great reputation and high brand awareness througout the world, mainly
because of its founder, Johan Cruyff.
The Johan Cruyff Foundation gets kids moving.

4. “On your own you cannot achieve anything, you need to work together”
Children don’t have enough time, space and attention to get active
Sport and games make a significant difference in the lives
of children
Themes
Pillars
All kids can
participate
Kids become
healthier
Personal
development
Improve social
skills
1. International realisation and activation of Cruyff Courts
2. Support of (sports) projects to enhance sports participation and talent development for
children with a disability
3. Upgrade of schoolyards to stimulate children to become more physically active

5. What is a Cruyff Court?
Local government
Cruyff Foundation
Partners
Schools
Clubs
Weekly activities
Free accessibility, Public
Space
Platform for
education and
other initiatives
Artificial
Grass
In the center of
the community
Part of a
MUGA
Blue fence and
orange goals
42 x 28 meters

6. Social impact
Create a safe place in the community, where youth can play freely
Cooperation between schools, local government, community work (sports
and youth), NGO’s, the community itself, (football-) clubs and the Cruyff
Foundation
Platform in the community for other events and activities
Create ownership within the community
Themes: Together, respect, fair play, integration, social cohesion

7. The 14 rules of Johan Cruyff are essential on every Cruyff Court and every Schoolyard14. In the
past several years they have been translated and placed at Foundation projects in countries like
Japan, Malaysia, South Africa, Israel, Morocco, Poland, England, Spain and Brazil.
Main goal: use sports and physical activity as a means to educate children!

8. 181 Cruyff Courts
28 outside the Netherlands
15 different countries

9. Cruyff Foundation Community Program
The Cruyff Foundation Community Program is an youth participation project which aims to teach
the youth (14 – 20 yrs) to organize their own event on the Cruyff Court in their own community.
For us, the Cruyff Foundation it’s also a way to share responsibilities and keep our overhead costs
relatively low because these kids are our eyes and ears in a community.

10. 10

11. Cruyff Courts 6 v 6
The Cruyff Courts 6 vs 6 tournament takes place on almost all Cruyff Courts worldwide. In June
2014 we will organize a ‘World cup” with boys and girls coming to Amsterdam to play a final
tournament. The boys and girls will fly in (with help of many partners) from Malaysia, Israel,
England, Poland, Denmark, Spain, Brazil and Holland. The main theme at this tournament is
RESPECT.

12. Effects
•
>180 Cruyff Courts around the world: thousands of kids play on a daily basis
•
Between 10% and 33% of the kids are active on the Cruyff Court in their community
•
50% of the kids play more football because of the Cruyff Court
•
67% of the kids are proud of ‘their’ pitch, they are willing to ‘invest’ in it
•
Primary school within 500 meters of the Cruyff Courts in 92%
•
Cruyff Courts improve the social environment
•
Cruyff Courts stay in better condition then regular minipitches
•
Cruyff Foundation Community Program binds young people to their neigborhood;
•
The self esteem of young people increases;
•
Young people show a higher level of ambition;
•
Young people want to stay active in their community after following the 2 month
program.
•
Over 1000 youngsters trained
•
Over 150 coaches trained in 2,5 years
Source: Mulier Instituut 2009,
Source: Erasmus Centre of Strategic Philantropy, 2011

13. Cruyff Court Feyenoord - Rotterdam
Cruyff Court Wesley Sneijder Utrecht
Cruyff Court Ajax - Amsterdam
Cruyff Court Klaas Jan Huntelaar - Hummelo
Cruyff Court Giovanni van Bronckhorst - Rotterdam
Cruyff Court Arjen Robben - Bedum

14. Cruyff Court Bojan Krkic – Mollerussa - Spain
Cruyff Court Dennis Bergkamp – London - UK
Cruyff Court Gregory van der Wiel - Curaçao
Cruyff Court Christian
Eriksen –- Denmark
Orange Cruyff Court Krakow - Poland
Orange Cruyff Court Hillbrow – Johannesburg - South Africa
Cruyff Court Ibrahim Affelay – Al Hoceima - Morocco
Cruyff Court Tottenham Hotspur – London - UK

15. “Alone you can’t do
anything, you have to do it
together!”
Johan Cruyff
www.cruyff-foundation.org
Facebook.com/CruyffFoundation
@JCFoundation