1. Cross cultural communication
which is also frequently referred
as intercultural communication
, is a field of study that look at
how people from differing
cultural backgrounds endeavor
to communicate.

2. Intercommunication is a process
of sending and receiving
message between people whose
cultural background could lead
them to interpret verbal and non-
verbal signs differently.

3.  Business opportunities
 Job opportunities
 Sharing of views and ideas
 Talent improvisation
 An understanding of diverse market

4.  1.Three significant trends related to the
increasing importance of intercultural
communication
 2. Understanding Culture
 3. Achieving Intercultural Proficiency
 4. Improving communication with Intercultural
audiences
 5. Capitalizing On Work Force Diversity

5.  Globalization of Markets
 Technological Advancements
 Intercultural Work Force

6.  Learn five characteristics of culture
 stereotypes, prototypes, prejudices and
generalization
 Understand the dimensions of culture

7.  Avoid ethnocentrism
 Bridge the culture gap

8.  Learn nonverbal communication
 Use oral messages
 Improve written messages in intercultural
environments

9.  5. Capitalizing On Work Force Diversity
 Gain dividends of diversity
 Realize the divisiveness of diversity
 Enrich communication skills among diverse
workplace audiences

10.  Mahir Chaudhari
 Enrollment number : 130210107005
 2nd Computer
 ICS Presentation
 Date – 20 March 2014