Genio an aspirational Pick Up is poised to transform transportation segment Competitively priced at Rs 4.99 lakhs BS3 (ex-showroom Thane ) Equipped with international styling, Technology & Comforts , will raise the bar for Indian pick up segment

1. Press Release For Immediate Publication
Mahindra launches the Next Generation Pick Up “Genio”
Genio an aspirational Pick Up is poised to transform transportation segment
Competitively priced at Rs 4.99 lakhs BS3 (ex-showroom Thane )
Equipped with international styling, Technology & Comforts , will raise the
bar for Indian pick up segment
January 27, 2011, Mumbai: Mahindra & Mahindra Ltd., a part of the US $7.1 billion Mahindra Group,
today announced the launch of Genio, its futuristic next generation commercial vehicle. The 1.2 tonne
pick-up, is being targeted to cater to the small and medium businessmen transportation need and is
expected to change the face of the pick-up industry in India. Equipped with international looks, style,
design, technology and comfort features, the Genio is competitively priced at Rs. 4.99 lakhs (BS3 ex-
showroom Thane). The BS4 compliant version is also available for BS4 markets.
The second product to roll out of Mahindra’s state-of-the-art Chakan plant, the Genio comes with a build
and finish quality, unseen amongst commercial vehicles in India. In addition to the world class styling of
the vehicle, the appeal and interiors of the Genio are a benchmark within the industry. It offers a power
packed performance with its CRDe engine equipped with 75 HP power and 220 Nm torque, which allows
it to handle any kind of load and terrain with ease.
Packed with several utility, technology and comfort features, which are being offered for the
first time in commercial pickups, the Genio scores highly over its nearest competitors.
Speaking at the launch, Dr. Pawan Goenka President, Automotive & Farm Equipment Sectors,
Mahindra & Mahindra Ltd., said, “In keeping with our endeavour of offering first of its kind world class
products, we have launched the Genio today. It is also a result of extensive consumer insight, work which
captured the latent and expressed needs of the customer. The Genio is an ideal vehicle for the
businessmen & traders, SMEs and I am confident that it would be nothing less than a Game Changer
for the pickup segment in times to come.”
“Genio is very competitively Priced at Rs. 4.99 Lakh BS3 ex show room Thane and we are confident that
it will not only outperform the competition on several parameters, but more importantly will help our
customers to progress in life.” He added further.
The Genio has undergone rigorous test runs and has been validated on all performance, safety and
reliability parameters. The vehicle is supported by Mahindra’s service network, which is one of the largest
and is spread across the country.

2. About Genio
Benefits:
Looks & Style
Genio comes with build & finish quality which is unseen on Indian roads in commercial vehicles. The
styling of the vehicle impresses on the point that it is world class in design and looks. The unique grill
design and aggressive bumper lends a complete UV look to the vehicle. Metallic silver color of the vehicle
enhances the appeal & interiors of the vehicles are a benchmark in the industry.
Performance
Genio offers power packed performance as it comes with mDI CRDe Engine. Its 75 HP power and 220
Nm Torque with a top speed of 120 km/hr is capable of handling any kind of load and terrain.
Technology & Safety
Genio is a far ahead of its contemporaries in terms of technology and safety features. Because of mDI
CRDe technology the oil change interval of the vehicle is 20000 km. It has LSPV brakes which adjusts the
braking pressure depending on the load of the vehicle. For the 1 st time in India, we are offering SLR seat
belts for safety of driver and co driver. Not only this, it has cross members on the doors which save the
passengers in case of any eventuality of accidents from the side. It comes fitted with Radial tubeless
tyres which is also an industry 1st in commercial pick up vehicles. It ensures that tyre does not burst in
case of puncture when a vehicle is on the highway.
Class Leading Comfort
Genio is feature packed vehicle when it comes to comfort – It has adjustable Power Steering, 80.5 cubic
feet cabin space, semi bucket seats with front back adjustment & recliner, Independent front suspension
to absorbs all shocks on Indian roads, Car like gear shift, ride quality of a UV, wider and bigger
windscreen and doors and also split back glass for better ventilation. All these features make the drive
and ride experience unique.
Convenience Features
Genio offers several utility features which are coming for the first time in commercial Pick Ups. It comes
with floor console which has mobile changing point, Bottle holder, coin holder etc. The dash board has a
wallet case and a mobile case apart from a big glove box. It has the shortest turning radius among
pickups of 6.15 meters which help negotiate any kind of narrow lane. Measuring distance and mileage is
very easy as it has an in built trip meter in the instrument cluster.
Genio is available in four attractive colour options Metallic Drizzle shine, Diamond White, Marvel Granite &
Skyline Blue. It is available at 70 dealerships at launch and by mid February it will be available across
PAN India dealerships.
About The Mahindra Group
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1
billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership
position in utility vehicles, tractors and information technology, with a significant and growing presence in
financial services, aerospace, after-market, real estate, hospitality, logistics. The Mahindra Group today is
an embodiment of global excellence and enjoys a strong corporate brand image.
Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range
player with a presence in almost every segment of the automobile industry, from two-wheelers to UVs,
SUVs and CVs. Mahindra has acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra
REVA), strengthening its position in the Electric Vehicles domain.

3. The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired Satyam Computer Services,
now known as Mahindra Satyam.
Its flagship company Mahindra & Mahindra Limited has recently earned the distinction of being the only
Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index
in India,- 2010, created by the Carbon Disclosure Project (CDP). CDP is an independent not-for-profit
organization holding the largest database of primary corporate climate change information in the world.
For further information, please contact:
Ms. Roma Balwani
Senior Vice President & Group Head, Corporate Communications
Mahindra & Mahindra Ltd
Phone: (+91-22) 2490 1441
Fax: (+91-22) 2490 0830
Email: balwani.roma@mahindra.com