1. 64th
Mahindra Great Escape concludes successfully in Hyderabad
November 13, 2010, Hyderabad: The 64th edition of the Mahindra Great Escape, one of India‟s most
loved off-roading adventures, concluded successfully in Hyderabad with almost 60 vehicles from the
Mahindra stable manoeuvring the challenging route. Mahindra customers from Hyderabad and its
neighbouring areas participated in the rally. The Hyderabad event received an overwhelming response
from offroading enthusiasts, leaving everyone asking for more.
The rally was flagged off at 9:30 am from Kart Cave, Snow World, Lower Tank Bund Road, opposite
Expotel Hotel, Hyderabad. Iconic Mahindra SUVs such as the Scorpio, Bolero, Getaway, Legend, Major
and Classic negotiated an arduous, undulating and rocky route of almost 110 kms. The off-road track was
close to NH9.
“We are delighted to host the 64th Mahindra Great Escape in Hyderabad. The challenging route was an
off roader‟s delight and gave Mahindra customers an idea of the tough and enduring nature of Mahindra
vehicles. The adrenaline rush was palpable and the atmosphere was charged. Real time tweets and
updates on various social networking sites by participants further provided an impetus to the overall
excitement of the rally. We hope to return to Hyderabad for another fun-filled edition of the Great Escape,
soon,” said Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Sector, Mahindra & Mahindra
Ltd.
Further, in an effort to popularise 4X4 driving and educate off-roaders on its nuances, Mahindra &
Mahindra has recently uploaded a training video on its website and on YouTube. The video essentially
gives viewers an idea of how to engage 4X4 vehicles and manoeuvre them on difficult terrain, under
various circumstances.
This edition of the Mahindra Great Escape was conducted in association with JK Tyres, Bosch and Servo
Lubricants. The Mahindra Great Escape route was chalked out by the Mahindra team, while the „With You
Hamesha‟ service team ensured that participants could enjoy the rally unhindered.
Mahindra Great Escape – a customer-centric initiative from Mahindra
In essence, Mahindra Great Escapes are meant to be pure off-roading events in a convoy, designed to
provide maximum thrill to Mahindra owners. They are organised to give customers the opportunity to
explore the full off-roading capabilities of their vehicles, safely and with a lot of fun. First initiated in 1996,
the Mahindra Great Escapes initially used to be small one-day events, but now they have evolved into
spectacular weekend events. The routes are meticulously chosen to ensure excitement without
compromising on safety. All through the route, there are rescue vehicles to help those in need. In
addition, there are experts along the route who are ready to guide the drivers through difficult terrain that
may require skilful driving.
Through the years, the Great Escape has acquired a reputation as one of India‟s premier off-roading
events with each edition seeing eager participation from die-hard Mahindra fans and customers alike.
From the hills of Coorg and the tea estates of Munnar to the undulating sand dunes of Mandawa in
Rajasthan, the Great Escape has blazed a unique trail across the length and breadth of India. The
Mahindra Great Escape was recently held in Munnar in Kerala, Coorg in Karnataka, Goa and also at
Chikmagalur, Wayanad and Ooty.

2. About The Mahindra Group
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1
billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership
position in utility vehicles, tractors and information technology, with a significant and growing presence in
financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is
an embodiment of global excellence and enjoys a strong corporate brand image.
Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range
player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs,
UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now
called Mahindra REVA), strengthening its position in the Electric Vehicles domain.
The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business
and information technology services company, Satyam Computer Services. The company is now known
as Mahindra Satyam.
Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first
Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.
For further enquiries, please contact:
Ms. Roma Balwani
Senior Vice President & Group Head – Corporate Communications
Mahindra & Mahindra Ltd.
Tel: (+91-22) 2490 1441
Fax: (+91-22) 2490 0830
Email: balwani.roma@mahindra.com