Usability testing
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Learn about the need for Usability Testing. This presentation explains the need for usability testing and research and how to explain that to others in your department/team. Make sure to download, each slide has useful talking points.
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Usability testing
- 2. Introduction to Usability Testing Baseline New Concept Retest Evaluating user paths, labeling, and interactions to make recommendations based on feasibility, prioritization, and objectives
- 3. Why User Research? • Customer centric companies • Empathy • We understand feasibility
- 4. Why Usability • Prepare for development • Small price, big impact • Clarify misconceptions • Inform your design Two internal Eight Customers
- 5. What does usability help with?
- 6. UAT v.s Usability Testing UAT USABILITY
- 7. Hesitations and Cases for Usability Stakeholders don’t always represent VOC which affects adoption and use You just want to stand up a solution and think they know requirements It doesn’t fit into development Trend is becoming a customer company and each audience is unique As business owners we should know best practices and be able to create solutions accordingly Usability can be lean and our focus on agile and iteration allows for speed Want slimmer budgets to sell easier Just Basics Best Practices Cost Case for UsabilityHesitation
- 9. “Usability testing provides better definition around the non-functional requirements that are not always captured in user stories” Simon Fortuné, Senior Business Analyst
- 10. “Based on the findings, the Development team can move forward with the HOW. In the past we’ve often assumed the pains of the users, now we actually know” Erica Nelson, Business Analyst-
- 11. Usability in Agile Results Week following Compile notes and synthesize findings Two weeks, potentially in tandem with design 10 tests, 60 minutes eachTesting Week prior Create test planPrep How usability fits into our two week sprint cadence
Hinweis der Redaktion
- INTRO Basics of what is usability testing: -Usability testing is getting your product in front of a group of users to evaluate users paths, labeling and interactions. Why do user research and usability testing: -Design is about creating something that is valueable for the end user and the only way to understand the users needs is to get the product infront of them early and often. Keywords/things that might tip you off that usability/user research is needed: -New Functionality -Adoption -Change Management -Intuitive User Acceptance Testing vs Usability: -UAT, Are business requirements met, and qualified by a Quality Assurance team. USABILITY AT M360 Hear about a project we did Recruiting Agile USABILITY TEST
- Baseline: Understanding the opportunities and risks associated with your current state/tool. This is the time to explore and understand the areas in need of improvement. New Concept: This is the stage where you organization realize that they need a completely new tool or that the previous tool needs to be overhauled. At this point, accessing what is needed from the tool and exploring all of the options that get you to your end goal. Retest: Retest is refining or enhancing something that has been designed or tested previously.
- So why do companies like Google, Facebook, Microsoft, Intel have huge user research teams? Why User Research: Customer centric companies make more money The way to ensure adoption is through empathy and an understanding of the customers’ and audience’s needs. Think about your favorite apps, portal, website. Your favorite one allows you to do what you need to do easily. Hard to know what your audience needs to do and how they do it without talking to them. Example of ACI – patches, through usability we found that customers had found workarounds for how they were downloading patches which will get incorporated into our design and will save hours of time for customers.
- Usability testing? Prepares organizations for development by giving a team insight into the customers perspective. User testing is efficient and scalable because it polls a basic demographic and is effective at understanding unique perspectives of your targeted audience. Teams are able to make informed decisions about user interaction based on controlled group testing. You can use guerilla research by setting up environments where you can speak directly and candidly to end users, but infusing data to pick which groups of people are you interacting with helps make these informed decisions. Usability testing will help clarify areas that can be improved.
- When you’re polishing the diamond (budget, timeline, decision maker, why) What problems, needs, and motivations do audiences have? How do customers evaluate and adopt products? Does your audience understand your product’s value prop? Which messages are most effective at explaining your product? Can people figure out how to use your product? Why do people stop using your product? Why don’t people stop using your product? Why don’t people adopt new features when you launch them?
- UAT: (Requirements - client) determining if the requirements of a specification or contract are met (acceptance criteria met) QA. Acceptance testing with user representatives Usability: (design – customer) intuitiveness, ease of use, etc Essential for delivering a quality product
- Sometimes you might already have Voice Of Customer. That might be really useful information. But making sure that the information is effecting your goals might need further research and usability testing. Also make sure that usability testing is being done though an iterative.
- This is an example of how Magnet 360 might approach a usability or research based implementation.