1. Mediakit 2012

2. New Era: Digital Omnivores
Digital Omnivores: How
Cross-Media Consumption is
changing media dynamics
Focused on the traffic
Quality

3. New Era: Digital Omnivores
New Technolgies
Media companies Rapid adoption of
making TV
enabling their Smartphones, Ta
Content available
content online blest and other
on digital
and on Mobile devices
platforms
Focused on the traffic
10% Quality
New Lanscape in media consumption: Consumers of multiples
devices that start using media On Demand and On the go, where
they want it and when they want it.

4. New Era: Digital Omnivores
USERS CAN BE TV-ONLY, MULTY-SCREEN, DIGITAL ONLY
11%
17% TV-Only
Multy-Screen
Digital-Only
0.72
Focused on the traffic
10% Quality
Almost 30% of Media Brand consumers, do it on Multiple
platforms + only digital
Comscore: How Multi-Screen Consumers Are Changing Media Dynamics

5. New Era: Digital Omnivores
USERS WHO OWN SMATPHONE AND HAVE ACQUIRED ALSO A TABLET
30.0%
24.9%
25.0%
+180%
20.0%
15.0%
10.0% 8.9%
5.0%
0.0%
10%
March 2011 March 2012
Tablets also led the rise of Digital Omnivore, consumers
who engage with multiple online touch points daily.
Comscore: State of Internet USA 1Q 2012

6. Jumba Ad Networks
1. 2. 3.

7. 1.
Jumba Display Network
Focus in US & Latam

8. Market Research
INTERNET POPULATION DISTRIBUTION WORDWIDE
Percentage
15 years ago US Internet Population was almost 70%, and now it
only represents 13% of Global Internet Population
Source: ComScore World Metrix, July 2011

9. Market Research
INTERNET GROWTH WORDWIDE
Internet Population Million Users +15
Latin America is the region that have Colombia and Mexico are
experience the higher growth WW in 2011 the fastest growing
markets in Latam
Source: 1) comScore Media Metrix, Visitantes Edad 15+ Hogar/Trabajo, Dic-2011 – 2) Comscore January 2’11 to January 2012

10. Market Research
TOTAL ADVERTISING REVENUE 2011 IN US BY MEDIA
2011 Percentage Historical in Billion Dollars
1%
50
4%
Broadcast - TV 45
9%
24% Internet
40
Cable Television
11% 35
Newspapper
Magazines 30
Radio 25
13%
20%
Out of Home 20
Video Games & Cinema 15
18%
Focused on the traffic
10%
10
5 Quality
0
FY 2005 FY 2006 FY 2007 FY 2008 FY 2009 FY 2010 FY 2011
Internet is the 2nd Media in Advertising
Revenue, representing 20% of total Spent
in 2011
Source: IAB Internet Advertising Revenue Report FY 2011

11. Market Research
INTERNET ADVERTISING REVENUE
Billion Dollars
+22%
35 31.7 In Latam the
30 average
26 growth on
25 23.4 22.7
21.2 Advertising
20
Revenue in
15 2011 was
10 33%
5
0
Year 2007 Year 2008 Year 2009 Year 2010 Year 2011
Annual Internet Advertising Revenue in US during 2011 was
31.7 Billion Dollars, the highest growth in the last 5 years
Source: IAB Internet Advertising Revenue Report FY 2011

12. Market Research
INTERNET ADVERTISING REVENUE BY FORMAT
Percentage
2011 In Latam, display
2010 still leads
1%
3% 1% 4% 4% revenue with
3% 5% Search
5% 6% average of
5% Display Banners
5% 60%.
45% Classifieds
10% 6% 47% Digital Video
Followed by
Lead Generation
Search 20%.
8%
23% Mobile Mobile and
Rich Media Video are
22% Sponsorship starting to
Email grow with 1.3
% and 2.5 %
• Search Remains the largest online advertising revenue format. respectively
• Followed by Display with 35% (all formats)
• Mobile had the greatest growth, 150% more revenue than
2010
Source: IAB Internet Advertising Revenue Report FY 2011

13. Market Research
INTERNET ADVERTISING REVENUE BY INDUSTRY
Entertainment 4%
4%
Media 5%
4% Retail advertisers
Pharma & Health 5% continue to
5%
lead ad
6%
Consumer Goods 7%
FY 2011
spending with
8% 22% of total
Travel & Leisure 7% FY 2010 revenues.
Computing Products 8%
8%
Finance, Travel
and Media
Auto 11%
11% experienced ad
Focused on the traffic
Telecom
Finance Services
10% 12%
13% Quality
13%
spending
growth in 2011
12%
Retail 22%
21%
0% 5% 10% 15% 20% 25%
Source: IAB Internet Advertising Revenue Report FY 2011

14. Market Research
INTERNET ADVERTISING REVENUE BY PRICING MODEL
FY 2010 FY2011
In Latam, CPM
5%
4%
leads the
higher % of
33%
Performance revenue, bei
62%
31%
CPM
ng between
80% and 60%
Hybrid
depending
65%
on the
market
Focused on the traffic
10% Quality
Performance based pricing continue to grow, and
represented in 2011 65% of total advertising revenue
Source: IAB Internet Advertising Revenue Report FY 2011

15. Market Research
INTERNET ADVERTISING REVENUE BY PRICING MODEL
70%
64%
60% 62%
59%
57%
48%
50% 51%
46% 47%
40% 41%
39%
37%
Performance
35%
33% 32% CPM
30%
Hybrid
20%
13%
10%
Focused on the traffic
10%
5% 4% 4% 4% 5% 4%
0%
FY 2005 FY 2006 FY 2007 FY 2008 FY 2009
Quality
FY 2010 FY 2011
Performance pricing model is the prevalent model since 2006. Advertiser each
year are learning more and more about setting measurable objectives and
how buy to achieve them.
Source: IAB Internet Advertising Revenue Report FY 2011

16. Jumba Display Network
1. We are a Brand Safe Performance Network with
5 years of Experience delivering a full
performance marketing solution for renown brands
in Latam and US .
A new alternative to traditional Adnetworks:
Focused on the traffic
100% Quality

17. Jumba Display Network
1. WHY JUMBA?
• Solid Experience
• Editorial and Moderated Traffic
• Wide Segmentation Capabilities
• Flexible Buy
• Result Oriented Technology

18. Jumba Display Network
1. EXPERIENCE
5 Years delivering
results
+350 advertisers
+1400 campaigns
And counting…

19. Jumba Display Network
1. QUALITY TRAFFIC
We really care about the quality of our traffic, 100%:
• Editorial Content
• Moderated Content
• Monitored Content
Audience - Adults: + 1 billion
Monthly imps
80% +21 years old + 22 millones
Monthly UU

20. Jumba Display Network
1. SEGMENTATION CAPABILITIES
• GEO: Country, State, City.
• Time of the Day
• Conection Speed
• Language
• Behavioural
• Contextual by channel:
Automotive - Business & Finance - Career - Dating - Education -
Entertainment - E-Commerce - Fitness - Gaming - Health - Hobbies -
Lifestyle - Men - Music - News - Real State - Reference -
Restaurants - Shopping - Social Media - Sports - Technology - Travel

21. Jumba Display Network
1. FLEXIBLE BUY
Commercial Model
CPM/CPC/CPL/CPA
Targeting
Geo/Time/Contextual/URLs/Navigator
Kind of Inventory
Above the Fold/ Below the fold/Transparent/ Blind RON

22. Jumba Display Network
1. TECHNOLOGY
Predicative Dynamic Optimization
• Continuous Optimization cycles based on clients’ objectives
• We consider historical performance of previous campaigns by:
industry
creative
site
section
placement
• 24/7 Web based access reports
• Behavioral Targeting

23. 2.
Jumba Mobile Network
Focus in Latam & US

24. Market Research
MOBILE AND SMARTPHONE PENETRATION
Brazil 118%
14%
Mexico 89%
20%
Colombia 107%
20%
Mobile Penetration
Argentina 142% Smartphone Penetration
24%
US Hispanics 91%
49%
United States 102%
46%
0% 20% 40% 60% 80% 100% 120% 140% 160%
US hispanics is the market with the higher Smartphone penetration, almost 50%.
Source: Our Mobile Planet 2011, American Smartphone ownership March 2012

25. Market Research
SMARTPHONE PENETRATION BY AGE
LATAM US
80%
2% 71%
70% 67%
13% 17% 60% 54%
13-17
50% 44%
18-24
40%
25-34 31%
30%
31% 35-49
36% 50+
20% 13%
10%
0%
Focused on the traffic
10% 18-24 25-34 35-44
Quality
45-54 55-64 65+
In both Markets the heaviest users are people between 18-34 Y/O
Source: Huntmads Anual Report, American Smartphone ownership March

26. Market Research
MOBILE OS BY GENDER - LATAM
MEN WOMEN
3%
5%
25% 27% Android
23% 24%
iOS
RIM
Symbian
Other
19% 28% 22% 24%
Focused on the traffic
10% Quality
Men use more Apple and Android predominates in Women
Source: Huntmads Anual Report, 2011

27. Market Research
SMARTPHONE IOS IN US
US MARKET SHARE EVOLUTION
2%
5%
Android
16%
IOS
47%
RIM
Microsoft
30%
Symbian
Android has almost the 50% of the share of market in US general. In the last 2
years it grew from 12% of market share to 47%, over taking RIM’s share.
Source: Comscore 2012 Mobile Future in focus,

28. Market Research
SMARTPHONE CARRIER MARKET SHARE– US
1.9%
2.8% 2.1%
3.2%
Verizon
AT&T In Latam
5.1%
Sprint markets
31.6%
7.1% T-Mobile usually there
Tracfone is one Carrier
Sprint Prepaid that has
9.5%
Metro PCS
more than
50% of the
Other
10.5% total market
Focused on the traffic
10%
US Cellular
share
26.3% Cricket Quality
Verizon and AT&T has almost 60% of the market.
Source: Comscore 2012 Mobile Future in focus,

29. Market Research
SMARTPHONE PARALEL MEDIA USAGE IN US
81.0%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%
Most of
Smartphone
users consume
81% of Smartphone users, at the same time also: other media and
platforms while
Watch Movies 35.0% using it, making
Watch Television 51.0% it an attractive
Read newspapper or Magazine 17.0% way to reach the
Use it on another device
consumer and
44.0%
reinforce any
Read a Book 18.0%
campaign
Play video Games 28.0%
Listen to Radio 51.0%
Parallel Media Usage 81.0%
Source: Google Our Mobile Planet 2012,

30. Market Research
USERS THAT HAVE SEEN AN AD ON SMARTPHONES
88.0%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
88% of Smartphone users, have noticed Mobile Ads while:
On a Website 47%
Watching a Video 27%
Websites and Apps
is where people
On a Video Website 20% mostly see
On a retailer Website 25% Mobile Ads
In an App 46%
Using a search engine 41%
Source: Google Our Mobile Planet 2012,

31. Jumba Mobile Network
2. ¿WHY MOBILE?
MOBILE
90%
Of consumers carry on
their celphones 24/7
70%
Is the most
PERSONAL
device to reach
the consumer Uses Smartphones at Store
2 5 Of
every
New Celphones are
Smartphones

32. Jumba Mobile Network
2. ALL YOU NEED FOR A MOBILE CAMAING IS:
BANNERS LANDING
Creatives needs to be
straight and have a clear
call to action

33. Jumba Mobile Network
2. ¿WHAT CAN I DO ON MOBILE?
IAB STANDARD MOBILE VIDEO
• Animated GIF • In app videos
• Many Ad Fotmats to • Interstitial videos
reach many devices • Phones & tablets
RICH MEDIA IN SITE & APPS ADS
• Expandables • Demo targeting
• Skins, special formats • Site specific placements

34. Jumba Mobile Network
2. IAB STANDARD BANNERS
300x250
320x48
300x50
216x36
168x28
120x20

35. Jumba Mobile Network
2. MOBILE VIDEOS
MINI
• Video 133x75
• Companion 187x75
MEDIUM
• Video 240x75
• Companion 320X48
MAX
• Video 320x180
• Companion 320x48

36. Jumba Mobile Network
2. RICH MEDIA
• Expandables
• Immersive
feature: transitional
effects
•Interactive
features

37. Jumba Mobile Network
2. PREMIUM PLACEMENTS

38. Jumba Mobile Network
2. MOBILE STRATEGIES
CLICK TO SITE CLICK TO CALL
CLICK TO LIKE CLICK TO LEAD
CLICK TO DOWNLOAD

39. Jumba Mobile Network
2. CLICK TO SITE
To lead traffic to a site and increase visits

40. Jumba Mobile Network
2. CLICK TO LIKE
To generate Facebook Fans in a Fanpage

41. Jumba Mobile Network
2. CLICK TO DOWNLOAD
To download an App, a video or a cupon to
show in store

42. Jumba Mobile Network
2. CLICK TO CALL
To send calls to the client’s call center and
generate sales.

43. Jumba Mobile Network
2. CLICK TO LEAD
To capture Opt-In information

44. Jumba Mobile Network
2. SEGMENTATION CAPABILITIES
• Audiencia: Demografic
• Geo: Country, State, City
• Carrier – Mobile Operator
• Equipement - Device
• Contextual-Channels
• Sites & Apps
• Day and Time of the day
Mobile offers very interesting and deep
segmentation capablities

45. 3.
Jumba Video Network
Focus in Latam & US

46. Market Research
¿WHY ONLINE VIDEO?
Video: The fastest growing format WW
40% growth
Ad Spend on 2011*
*Source: MagnaGlobal Advertising Forecast 2011

47. Market Research
¿WHY ONLINE VIDEO?
Great Potential Video Ad Spend Growth WW
Source: comScore Video Metrix, August 2011 and eMarketer, January 2010

48. Market Research
¿WHY ONLINE VIDEO?
Onlie Video are underused
ONLINE
VIDEO
TV
1,3% ads 25% ads
98,7% content 75% content
Ads are less than 2% of time
spent watching videos
*Source: ComScore VideoMetrics December 2010

49. Market Research
WHO WATCH VIDEOS ONLINE WW
80% 74% 72%
70% 67% 65%
In USA the 83%
62%
59% of Internet
60% 55%
Users saw at
50%
least one video
40%
online. In
30%
Latam this %
20%
vary from 80%
10% to 90%
0% depending the
13-17 18-24 25-34 35-44 45-54 55-64 65+
country.
Users Between 18-34 y/o are the heaviest Video users. Average
video consumer in all ages is above 55%
Source: comScore Video Metrix, August 2010 vs August 2011

50. Market Research
VIDEO CONSUMPTION USA & LATAM
#VIDEOS PER VIEWER LATAM & US MARCH 2011 US VIDEO CONSUMPTION MARCH 2012
USA 243
Brazil 87
+21% 0 50 100 150 200 250 300
Mexico 116
Argentina 88 Average Internet User
in US March 2012
Chile 92 viewed 243 videos
with a viewing time of
USA 201 21 hours and 22
minutes
0 50 100 150 200 250
Source: comScore Video Metrix, August 2010 vs August 2011 - State of Internet USA 1Q 2012

51. Market Research
VIDEO ACTIVITY BY GENDER USA
Males are much more engaged video viewers than Females
Source: State of Internet USA 1Q 2012

52. Jumba Video Network
3.
medios propios: FORMATS & PLACEMENTS
Depending on where the Video Ad appears
LINEAL
When Video Ad appears in the line of the
content, while the user is consuming an online video.
Ex: Video-Preroll, Mid-Roll.
NON-LINEAL
When Video Ad is outside the content, not in the line
of the content, but besides, up or down. Ex: InBanner
Video, Text Overlay

53. Jumba Video Network
3.
medios propios: FORMATS & PLACEMENTS
Depending on where the video ad appears inside the
site
Above the fold Below the Fold
•Video player in •Video players in
the first Scroll the 2nd scroll or
below
Depending on who initiates the video
User Initiated Not- User Initiated
•The video •Video starts rolling
impressions starts once the page finish
only when the user downloading
does click on it

54. Jumba Video Network
3. FORMATS & PLACEMENTS
PREMIUM REACH
• Video Preroll (Lineal) • Video Preroll (Lineal) &
15/30 Seconds Inbanner Video (No Lineal)
• Companion Banner 300x250
• 15 Seconds Spot
• User Initiated
• Above the fold
SEGMENTATION CAPABILITIES
• GEO: Country, State
• Audience: demographic
• Placement: (Premium/ Reach)
• Channels

55. Jumba Video Network
3. PREMIUM PLACEMENTS
Companion
Banner
Video Preroll Ad on sites’ player

56. Jumba Video Network
3. REACH PLACEMENTS
Video Preroll Ad on sites’ player

57. Jumba Video Network
3. WE HAVE VOLUME
+100M
Monthly views
+60M USH
+5M ARGENTINA
+12M BRASIL
+3M COLOMBIA
+10M MEXICO
+5 OTROS
Transparent Inventory
+180 M blind views

58. Jumba Video Network
3.
medios propios: REPORTING
Our reporting give deep information about
interactivity with the video:
•Day/Week •Unique CTR
•Market •Fullscreen
•Creative •Pauses
•Impressions •Wached 25%
•Clicks •Watched 50%
•Unique Impressions •Watched 75%
•CTR •Watched 100%
•Companion CTR

59. Jumba Video Network
3.
medios propios: WHY JUMBA VIDEO NETWORK IS PREMIUM?
• Premium Sites: Sites in our Video Network
are leading premium sites in the region
• Premium Content: the content in our sites ir
100% professionaly made, there is no User
Generated Content.
• Premium Placements: our premium
placements are big video player avobe the
fold, and the give premium results: 3% average
CTR and 60% complete view out of impressions

60. Advertisers

61. Clients

62. Thanks!
Magdalena Prat Gay
Product Development Manager
US Media Consulting LLC.
Costa Rica 5546 Piso 3 Oficina 308
Buenos Aires | 1414 | Argentina
Tel AR: +54 11 5294-0526
Tel US: + 1-305-722-5679
www.usmediaconsulting.com