#musemsalon project was presented during Museum and the Web conference in Florence. This project was started by the State Historical Museum (Moscow, Russia), follow us on Twitter @1stHistorical :) The idea of the project is to bring together museum curators and the audience and discuss one particular topic.We usually do that session during the weekend in the evening, when most people are at home and ready to spend some time following the conversation. Join our project and share your stories with the Russian audience!

1. Museums and the Web Florence 2014
#музейнаягостиная
#museumsalon
Anna Mikhaylova
The State Historical Museum
Moscow, Russia

2. 1, Red Square, Moscow
@1stHistorical
the State Historical Museum

3. ❖
St Basil’s Cathedral

4. The museum was founded in 1872
Russian history from
Ancient times till
1917

5. Social media channels (since 2010)
historyRF
shm_official
1stHistorical
Mediaonshm
state_historical_museum

6. @1stHistorical

7. #AskACurator
#AskACurator, September 18th, 2013
6 Russian museums
took part

8. @1stHistorical
Since September 2013
#музейнаягостиная
#museumsalon
#museumsalon
● To build a friendly and comfortable Twitter
environment where people can discuss
museum collections.
● To encourage museum curators to share their
professional expertise and knowledge.
● To invite other Russian museums to
collaborate and, as a result, enhance
professional networking.

9. #museumsalon
#музейнаягостиная
How does it
work?
❖
❖
❖
❖
One curator
One topic
One social media manager
1-2 hours session during the weekend

10. @1stHistorical
December 29th, 2013
#музейнаягостиная
the State Museum of the
History of Religion,
St Petersburg
@Museum_Religion

11. @1stHistorical
February 15th, 2014
#музейнаягостиная
the State Hermitage
Museum, St Petersburg
@state_hermitage

12. #музейнаягостиная with the Hermitage

13. February 15th, 2014
#museumsalon
http://storify.com/1stHistorical/musemsalon

14. Results
•
The number of Twitter followers has increased dramatically;
•
The hash tag has become visible among our audience and other Russian museums.
•
Some curators realized the potential of using social media for promoting their research
•
Other Russian museums started doing their own projects on Twitter;
•
Two museums joined us for #музейнаягостиная

15. Russian Museums on Twitter
https://twitter.com/1stHistorical/lists/list-of-russian-museums

16. What did we learn?
● having a personal touch, not trying to sound too official;
● regular posting, sometimes - during the weekends (uhh….);
● for those who run museum Twitter account: deep, sincere interest in the subject.

17. What’s next?
Photo by G. Sapozhnikov (c) State Historical Museum

18. Italia e Russia hanno dichiarato il 2013-2014
l’Anno del Turismo Incrociato italo-russo,
con l’obiettivo di aumentare i flussi turistici
nelle due direzioni.
http://it.italiagodturisma.com/anno-del-turismo/(c) State Historical Museum
Photo by G. Sapozhnikov

19. #museumsalon
@1stHistorical
http://storify.com/1stHistorical/
Anna Mikhaylova
@Madlena_P
anna.v.mikhaylova@gmail.com
Photo by G. Sapozhnikov (c) State Historical Museum