1. The document discusses strategies for libraries to stay relevant to Millennial patrons born between 1982-2000 by understanding their characteristics and interests. 2. Millennials are accustomed to new technologies and want wireless internet, electronic access, comfortable environments, and better marketing from libraries. 3. The presentation recommends libraries use social networking, video and photo sharing sites, online surveys, and text messaging to connect with Millennials and provide new services. Relaxing rules and creating a welcoming environment are also suggested.

1. Growing Your Next Generation of Patrons: Staying Relevant in the Network Society Presented by Lexie Robinson and Beth Locy Alabama Library Association Conference 2007

2. A library is a place, a palace where the lofty spirits of all nations and generations meet.” - Samuel Niger

7. Millennial Characteristics Graphical/ Visual Patriotic Cause Oriented Fun seeking Achievement Oriented Family Oriented Confident Multi-taskers Entrepreneurial Gamers Nomadic Independent High Expectations Civic Minded Adaptive / Flexible Collaborative No format loyalty Short Attention Span Internet Natives Shifting Ethics Respect Intelligence More Diverse More Friends Optimistic/ Positive

13. Parade of Technologies

15. Social Networking

19. Ranked as #1 favorite website by Millennials (ages 17-25).

23. Streaming Video

29. Example of Machinima:

31. Photo Sharing

36. Online Surveys

39. Text Messaging

43. Podcasting

46. Pending Legislation

48. Connecting Millennials and Libraries

53. This Powerpoint Slideshow was created by: Lexie Robinson and Beth Locy Huntsville-Madison County Public Library www.myspace.com/yaspace