1. Nut Processors
Association of Kenya
Promotions for Prosperity session presentation
Macadamia Symposium
Brisbane, Australia.
By Charles Muigai
www.nutpak.or.ke

2. Kenyan Macadamia
Organic by default

3. Traceability and
Quality Benchmarks
• Licensing of all Macadamia handlers
1 from farmers, transporters,
processors and Exporters
• Development of standard quality
2 parameters to be upheld by all
Macadamia processors including opening
and closing dates of the crop seasons.

4. Macadamia Revitalization and
Expansion Program
Ministry of
Agriculture
Key Highlights
1. Grow the industry by
providing one Million
seedlings in the next five years
Macadamia 2. Uphold local processing and
Nut Processors Horticultural Crops
Association of Kenya Revitalization Development sustain ban on export of in-
and Expansion Authority shell Macadamia
program. 3. Streamline the industry and
position Macadamia as a prime
Macadadamia nut
Growers Association 4. Brand Kenyan Macadamia and
of Kenya create brand recognition
internationally

5. NutPAK Strategy: From
Farm-gate, National to
Global Engagements
Invest in
1 Reach out to Leverage
ancillary
infrastructur
Set up a
national Nuts
Establish National smallholder local
e and Quality
Platform farmers partnerships
enabling Standard
Policy
2 Reach out to
regional Nut
Integrate national
Association with
Build trading
capacity with
Integrate into Processing regional Integration continuous
Regional Platform Associations platforms/Agenda cooperation
Achieve
3 Use new
capacity to
Receive new
international
investments and
sustainable and
competitive nuts
Compete enter global technologies industry growth
Globally market

6. Looking into the future
with confidence :
Kenya’s Potential
Brand • Embed with Kenya's heritage.
Essence • Sports and best of Kenya
Unique • Crunchy and Crispiness
Selling • Great taste can easily blend
Point other macadamias

7. Export of In-shell is
illegal
•Quality from farm level
assured
•Days of premature
harvesting
•HCDA now licensing all
handlers and processors.

8. Promotional and Marketing
Activities
 Promote quality Macadamias from farm-level
 Improve processing and making NutPAK
members to be HACCP and ISO certified.
 All NutPAK members to Comply with FDA
& USDA requirements
 Linking our Macadamia products with www.brandkenya.co.ke
Embassies in Key markets including making
Macadamia part of Governments promotion
of Kenyan products internationally under
‘Brand Kenya’.
 Advertising to promote and grow local
consumption.
 Direct sales of finished brands to supermarket
stores abroad U.S Food And Drug Administration
Buy Kenyan, Build Kenya

9. Prospects: International
Markets
 Looking into making tangible forward contracts
(forward sales)
 Enter our brands in the supermarket chains across
Europe, America, China and Japan.
 We have a positive outlook owing to heatlthy eating
habits that the world population is embracing. Need
to amplify the nutritional and healthy benefits.

10. Great Origin attributes! Lake Turkana
Cradle of
Thank You. Mankind
Maasai Home to World's Best
Mara Coffee
Eighth
wonder of
the World
Home to Great Runners
Big Five The Mecca of
Athletics!
Great Taste
Macadamia The First ever
grown on Mobile phone
Volcanic soils money transfer
along the
Equator Great Rift
Valley
Snow
Capped
Mt. Kenya