SlideShare ist ein Scribd-Unternehmen logo
1 von 19
We travel the world to interview brands
and write stories about brands
We involve consumers on social media while travelling
“The stories are seeded online and offline”
To stimulate ‘word-of-mouth’
and influence the brand perception
´Create Talk Value´
A Good Story:
Wow-factor
Stickiness
Authentic
Personal
Relevant
profit
Planet
People
TRIPLE BOTTOM LINE
"people, planet, profit"
criteria for measuring organizational success:
economic, ecological and social
We Travel the World to Interview Brands

Weitere ähnliche Inhalte

Mehr von Maarten Schäfer

Cognitive diversity - Maarten Schafer
Cognitive diversity - Maarten SchaferCognitive diversity - Maarten Schafer
Cognitive diversity - Maarten SchaferMaarten Schäfer
 
In the Footsteps of The Great Explorers - Maarten Schäfer
In the Footsteps of The Great Explorers - Maarten SchäferIn the Footsteps of The Great Explorers - Maarten Schäfer
In the Footsteps of The Great Explorers - Maarten SchäferMaarten Schäfer
 
The Sharing Economy - Maarten Schafer
The Sharing Economy - Maarten SchaferThe Sharing Economy - Maarten Schafer
The Sharing Economy - Maarten SchaferMaarten Schäfer
 
Photo Shoot S.O.S. Children's Village - Maarten Schäfer
Photo Shoot S.O.S. Children's Village - Maarten SchäferPhoto Shoot S.O.S. Children's Village - Maarten Schäfer
Photo Shoot S.O.S. Children's Village - Maarten SchäferMaarten Schäfer
 
Descent into the Pharaoh's Tomb
Descent into the Pharaoh's TombDescent into the Pharaoh's Tomb
Descent into the Pharaoh's TombMaarten Schäfer
 
Close encounter with a jaguar - Maarten Schäfer
Close encounter with a jaguar  - Maarten SchäferClose encounter with a jaguar  - Maarten Schäfer
Close encounter with a jaguar - Maarten SchäferMaarten Schäfer
 
The sharing economy - Maarten Schäfer
The sharing economy - Maarten SchäferThe sharing economy - Maarten Schäfer
The sharing economy - Maarten SchäferMaarten Schäfer
 
In the footsteps of the great explorers Maarten Schäfer
In the footsteps of the great explorers   Maarten SchäferIn the footsteps of the great explorers   Maarten Schäfer
In the footsteps of the great explorers Maarten SchäferMaarten Schäfer
 
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO""WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"Maarten Schäfer
 
Online Reputation through Storytelling
Online Reputation through StorytellingOnline Reputation through Storytelling
Online Reputation through StorytellingMaarten Schäfer
 
The Secret of a Storyteller - by Maarten Schäfer
The Secret of a Storyteller - by Maarten SchäferThe Secret of a Storyteller - by Maarten Schäfer
The Secret of a Storyteller - by Maarten SchäferMaarten Schäfer
 
Workshop storytelling digital october
Workshop storytelling digital octoberWorkshop storytelling digital october
Workshop storytelling digital octoberMaarten Schäfer
 
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'Maarten Schäfer
 
Storytelling Expedition Around the World in 80 Brands
Storytelling Expedition Around the World in 80 BrandsStorytelling Expedition Around the World in 80 Brands
Storytelling Expedition Around the World in 80 BrandsMaarten Schäfer
 
MANIFESTO - Around the World in 80 Brands
MANIFESTO - Around the World in 80 BrandsMANIFESTO - Around the World in 80 Brands
MANIFESTO - Around the World in 80 BrandsMaarten Schäfer
 
Geneva crossing the lake - cool travel - around the world
Geneva   crossing the lake - cool travel - around the worldGeneva   crossing the lake - cool travel - around the world
Geneva crossing the lake - cool travel - around the worldMaarten Schäfer
 
CoolBrands - 'Around the World in 80 Brands'
CoolBrands - 'Around the World in 80 Brands'CoolBrands - 'Around the World in 80 Brands'
CoolBrands - 'Around the World in 80 Brands'Maarten Schäfer
 
The secret of a storyteller
The secret of a storytellerThe secret of a storyteller
The secret of a storytellerMaarten Schäfer
 
Brand Anthropologist for CoolBrands
Brand Anthropologist for CoolBrandsBrand Anthropologist for CoolBrands
Brand Anthropologist for CoolBrandsMaarten Schäfer
 
In the footsteps of the great explorers
In the footsteps of the great explorersIn the footsteps of the great explorers
In the footsteps of the great explorersMaarten Schäfer
 

Mehr von Maarten Schäfer (20)

Cognitive diversity - Maarten Schafer
Cognitive diversity - Maarten SchaferCognitive diversity - Maarten Schafer
Cognitive diversity - Maarten Schafer
 
In the Footsteps of The Great Explorers - Maarten Schäfer
In the Footsteps of The Great Explorers - Maarten SchäferIn the Footsteps of The Great Explorers - Maarten Schäfer
In the Footsteps of The Great Explorers - Maarten Schäfer
 
The Sharing Economy - Maarten Schafer
The Sharing Economy - Maarten SchaferThe Sharing Economy - Maarten Schafer
The Sharing Economy - Maarten Schafer
 
Photo Shoot S.O.S. Children's Village - Maarten Schäfer
Photo Shoot S.O.S. Children's Village - Maarten SchäferPhoto Shoot S.O.S. Children's Village - Maarten Schäfer
Photo Shoot S.O.S. Children's Village - Maarten Schäfer
 
Descent into the Pharaoh's Tomb
Descent into the Pharaoh's TombDescent into the Pharaoh's Tomb
Descent into the Pharaoh's Tomb
 
Close encounter with a jaguar - Maarten Schäfer
Close encounter with a jaguar  - Maarten SchäferClose encounter with a jaguar  - Maarten Schäfer
Close encounter with a jaguar - Maarten Schäfer
 
The sharing economy - Maarten Schäfer
The sharing economy - Maarten SchäferThe sharing economy - Maarten Schäfer
The sharing economy - Maarten Schäfer
 
In the footsteps of the great explorers Maarten Schäfer
In the footsteps of the great explorers   Maarten SchäferIn the footsteps of the great explorers   Maarten Schäfer
In the footsteps of the great explorers Maarten Schäfer
 
"WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO""WHY WE DO THE THINGS WE DO"
"WHY WE DO THE THINGS WE DO"
 
Online Reputation through Storytelling
Online Reputation through StorytellingOnline Reputation through Storytelling
Online Reputation through Storytelling
 
The Secret of a Storyteller - by Maarten Schäfer
The Secret of a Storyteller - by Maarten SchäferThe Secret of a Storyteller - by Maarten Schäfer
The Secret of a Storyteller - by Maarten Schäfer
 
Workshop storytelling digital october
Workshop storytelling digital octoberWorkshop storytelling digital october
Workshop storytelling digital october
 
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
 
Storytelling Expedition Around the World in 80 Brands
Storytelling Expedition Around the World in 80 BrandsStorytelling Expedition Around the World in 80 Brands
Storytelling Expedition Around the World in 80 Brands
 
MANIFESTO - Around the World in 80 Brands
MANIFESTO - Around the World in 80 BrandsMANIFESTO - Around the World in 80 Brands
MANIFESTO - Around the World in 80 Brands
 
Geneva crossing the lake - cool travel - around the world
Geneva   crossing the lake - cool travel - around the worldGeneva   crossing the lake - cool travel - around the world
Geneva crossing the lake - cool travel - around the world
 
CoolBrands - 'Around the World in 80 Brands'
CoolBrands - 'Around the World in 80 Brands'CoolBrands - 'Around the World in 80 Brands'
CoolBrands - 'Around the World in 80 Brands'
 
The secret of a storyteller
The secret of a storytellerThe secret of a storyteller
The secret of a storyteller
 
Brand Anthropologist for CoolBrands
Brand Anthropologist for CoolBrandsBrand Anthropologist for CoolBrands
Brand Anthropologist for CoolBrands
 
In the footsteps of the great explorers
In the footsteps of the great explorersIn the footsteps of the great explorers
In the footsteps of the great explorers
 

Kürzlich hochgeladen

Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...lizamodels9
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 

Kürzlich hochgeladen (20)

Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 

We Travel the World to Interview Brands