Smart ʻ People-Profit ʼ move from Michelin Brazil
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The idea is simple but genius: Michelin built a school and educates thechildren of the farmers. (about agriculture but also general subjects, likehygiene). The children will spread the knowledge in their communities. Result: better productivity, higher income for the farmers, better quality oflife, but also more rubber for Michelin to buy and bonding between the farmers and Michelin. CSR = Corporate Social Responsability People Planet Profit = CSR Michelin is a company that produces tires, using natural sustainable rubber.
