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Golden  Venture  Partners:  
How-­‐to  pitch  a  VC
About  Golden  Venture  Partners
1	
  
•  Seed	
  Stage	
  Investment	
  Fund	
  
-­‐  Mobile	
  focused,	
  early	
  stage	
  investors	
  
-­‐  North	
  America	
  focus	
  
-­‐  Entrepreneur	
  first	
  approach	
  
-­‐  Investor	
  in	
  Wa@pad,	
  Yesware,	
  Joist	
  
•  Ma0	
  Golden	
  
-­‐  Reformed	
  lawyer	
  
-­‐  Entrepreneur	
  &	
  Operator	
  (Tira	
  Wireless)	
  
-­‐  VC	
  in	
  three	
  different	
  funds	
  
Co-­‐Investor  Syndicates
3	
  
Overview
•  Context	
  
•  How	
  to	
  keep	
  a	
  VC	
  engaged	
  and	
  a@enPve	
  
•  Content	
  
•  The	
  key	
  building	
  blocks	
  of	
  a	
  great	
  pitch	
  
•  Common	
  Mistakes	
  
•  What	
  not	
  to	
  do	
  
2	
  
Capture  a  VC’s  aAenBon  early  and  oCen
•  How	
  has	
  the	
  world	
  changed?	
  
-­‐  IdenPfy	
  the	
  market	
  condiPons	
  giving	
  rise	
  to	
  the	
  opportunity	
  
•  What	
  does	
  your	
  company	
  do?	
  
-­‐  In	
  two	
  sentences	
  or	
  less	
  
•  What	
  makes	
  you	
  great?	
  
-­‐  Talk	
  about	
  your	
  killer	
  product/team/	
  KPI’s	
  	
  
3	
  
Building  blocks  of  a  pitch
•  Different	
  VC’s	
  will	
  focus	
  on	
  different	
  elements,	
  but	
  a	
  good	
  pitch	
  will	
  
address	
  each	
  of	
  the	
  following	
  items	
  
-­‐  Pain	
  
-­‐  SoluPon	
  
-­‐  Market	
  Size	
  
-­‐  Go	
  to	
  Market	
  
-­‐  Financials/Unit	
  Economics	
  
-­‐  CompePPon	
  
-­‐  Team	
  
4	
  
Common  mistakes
•  Not	
  knowing	
  your	
  audience	
  
-­‐  Who	
  are	
  you	
  pitching?	
  Why	
  are	
  they	
  the	
  right	
  investor	
  for	
  you?	
  
•  Asking	
  lazy	
  quesLons	
  
-­‐  Don’t	
  ask	
  quesPons	
  that	
  a	
  quick	
  Google	
  search	
  can	
  answer	
  for	
  you	
  
•  Pitching	
  without	
  passion	
  
-­‐  If	
  you	
  can’t	
  get	
  excited	
  about	
  your	
  company,	
  why	
  should	
  I?	
  
•  Arriving	
  right	
  on	
  Lme	
  
-­‐  Arrive	
  five	
  minutes	
  early;	
  don’t	
  forget	
  to	
  build	
  in	
  Pme	
  for	
  setup	
  and	
  intro’s	
  
•  Discussing	
  exit	
  strategy	
  
-­‐  Tell	
  me	
  how	
  you	
  will	
  build	
  a	
  massive	
  company,	
  not	
  how	
  you	
  plan	
  to	
  sell	
  one.	
  
5	
  
Contact	
  
	
  	
  
	
  	
  	
  	
  -­‐	
  @ma@goldenvp	
  
	
  
	
  	
  	
  	
  	
  	
  -­‐	
  info@goldenvp.com	
  
	
  
Thank  you

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How to Pitch VCs and Secure Funding

  • 1. Golden  Venture  Partners:   How-­‐to  pitch  a  VC
  • 2. About  Golden  Venture  Partners 1   •  Seed  Stage  Investment  Fund   -­‐  Mobile  focused,  early  stage  investors   -­‐  North  America  focus   -­‐  Entrepreneur  first  approach   -­‐  Investor  in  Wa@pad,  Yesware,  Joist   •  Ma0  Golden   -­‐  Reformed  lawyer   -­‐  Entrepreneur  &  Operator  (Tira  Wireless)   -­‐  VC  in  three  different  funds  
  • 4. Overview •  Context   •  How  to  keep  a  VC  engaged  and  a@enPve   •  Content   •  The  key  building  blocks  of  a  great  pitch   •  Common  Mistakes   •  What  not  to  do   2  
  • 5. Capture  a  VC’s  aAenBon  early  and  oCen •  How  has  the  world  changed?   -­‐  IdenPfy  the  market  condiPons  giving  rise  to  the  opportunity   •  What  does  your  company  do?   -­‐  In  two  sentences  or  less   •  What  makes  you  great?   -­‐  Talk  about  your  killer  product/team/  KPI’s     3  
  • 6. Building  blocks  of  a  pitch •  Different  VC’s  will  focus  on  different  elements,  but  a  good  pitch  will   address  each  of  the  following  items   -­‐  Pain   -­‐  SoluPon   -­‐  Market  Size   -­‐  Go  to  Market   -­‐  Financials/Unit  Economics   -­‐  CompePPon   -­‐  Team   4  
  • 7. Common  mistakes •  Not  knowing  your  audience   -­‐  Who  are  you  pitching?  Why  are  they  the  right  investor  for  you?   •  Asking  lazy  quesLons   -­‐  Don’t  ask  quesPons  that  a  quick  Google  search  can  answer  for  you   •  Pitching  without  passion   -­‐  If  you  can’t  get  excited  about  your  company,  why  should  I?   •  Arriving  right  on  Lme   -­‐  Arrive  five  minutes  early;  don’t  forget  to  build  in  Pme  for  setup  and  intro’s   •  Discussing  exit  strategy   -­‐  Tell  me  how  you  will  build  a  massive  company,  not  how  you  plan  to  sell  one.   5  
  • 8. Contact              -­‐  @ma@goldenvp                -­‐  info@goldenvp.com     Thank  you