The document discusses 10 reasons why enterprise search is difficult: 1) Content is stored in many locations, 2) The volume of content is massive, 3) Content comes in many formats and types, 4) Language can be ambiguous, 5) Content organization varies, 6) Users have complex search goals, 7) There are multiple stakeholders with different needs, 8) Teams are multidisciplinary, 9) Metadata is inconsistent or missing, and 10) There are a lack of content authoring processes. It proposes solutions like taxonomy, search dictionaries, governance, and defined repositories to improve search and help users access needed information.

1. 10 Reasons Search is Difficult Marlene Krempasky

4. 10 Reasons Search is Difficult Faceted search results. Provide an easy way to refine search results based on categories (ie., navigators). Search results are overwhelming. Difficult to find relevant content. Information overload. 2) Volume of content The sheer volume of content scattered across the enterprise is massive (eg., a MKN search of a broad topic such as diabetes returns > 200,000 hits!) Solution Implication Problem

8. 10 Reasons Search is Difficult Taxonomy that aligns meaning with keywords (ie., a robust metadata tagging system). Inability to meet the business objective of all search queries. 6) Complex goals Users may perform different types of searches: Sample search – introductory sampling of the types & number of documents about a topic (relevance, the most useful & usable content) Existence search – looking for a known item (precision, the ability to retrieve only relevant content, is most important) Exhaustive search – need all of the relevant documents about a topic (recall, ability to retrieve all relevant content, is most important) Solution Implication Problem

12. 10 Reasons Search is Difficult Governance (SOPs for content authoring) Content is not stored in searchable locations. Content is not tagged with consistent metadata . 10) Lack of consistent processes for content authors Solution Implication Problem

13. Content authoring Language is ambiguous Organization of content Volume of content is subjective Access Large results sets Difficult to navigate (↓ relevancy) or filter results Inconsistent Multiple Metadata Stakeholders Diversity of content Complex goals Implications of not finding content / information Poor business decisions Missed opportunities Increased operating costs Duplication of effort Time spent searching Decreased Findability