SlideShare ist ein Scribd-Unternehmen logo
1 von 27
Promotional Planning
    and Tactics
            ©2007 musicbizclasses.com
Mission of Promotion

Communicate with your
customers about…
--Benefits of your product or service
--How your product or service solves
  a key problem or provides for
  unmet needs
                             ©2007 musicbizclasses.com
The Promotional Mix

             Promotional Mix =
The total marketing communications
program of a business

Key Elements:
Publicity
Advertising
Promotions

The message--what you want to say
The medium--how you get your message musicbizclasses.com
                                  ©2007 across
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers
Promotional Planning and Tactics for Communicating with Customers

Weitere ähnliche Inhalte

Was ist angesagt?

Pull, not push attracting potential users
Pull, not push attracting potential usersPull, not push attracting potential users
Pull, not push attracting potential usersAlireza Noruzi
 
Promotion mix & Marketing Communication
Promotion mix & Marketing CommunicationPromotion mix & Marketing Communication
Promotion mix & Marketing CommunicationAdil312
 
Dagmar approach
Dagmar approachDagmar approach
Dagmar approachRaj Gupta
 
Imc presentation advertising
Imc presentation   advertisingImc presentation   advertising
Imc presentation advertisingPrashant Chalke
 
Barry Group Strategy Forward
Barry Group Strategy ForwardBarry Group Strategy Forward
Barry Group Strategy ForwardBarry Carbaugh
 
Push and pull strategy | key difference between push and pull |
Push and pull strategy | key difference between push and pull |Push and pull strategy | key difference between push and pull |
Push and pull strategy | key difference between push and pull |NITESH POONIA
 
Campaign planning in Marketing
Campaign planning in MarketingCampaign planning in Marketing
Campaign planning in MarketingAbhishek chaudhary
 
Chapter 18 managing mass communications revised2
Chapter 18 managing mass communications revised2Chapter 18 managing mass communications revised2
Chapter 18 managing mass communications revised2Lynie Tumabini
 
How can companies exploit the potential of public relations and publicity?
How can companies exploit the potential of public relations and publicity?How can companies exploit the potential of public relations and publicity?
How can companies exploit the potential of public relations and publicity?Sameer Mathur
 
Promotion an important element of marketing mix
Promotion   an important element of marketing mixPromotion   an important element of marketing mix
Promotion an important element of marketing mixSheetal Narkar
 
WHY IS GOOGLE PROMOTION IMPORTANT FOR A BUSINESS ?
WHY IS GOOGLE PROMOTION IMPORTANT FOR A BUSINESS ?WHY IS GOOGLE PROMOTION IMPORTANT FOR A BUSINESS ?
WHY IS GOOGLE PROMOTION IMPORTANT FOR A BUSINESS ?SEO Tech Solution
 
Samsung Eternity Promotional Campaign
Samsung Eternity Promotional CampaignSamsung Eternity Promotional Campaign
Samsung Eternity Promotional Campaignctd2010
 
Promotion strategies
Promotion strategiesPromotion strategies
Promotion strategiespreethiiraj
 

Was ist angesagt? (20)

Marcom PPT
Marcom PPTMarcom PPT
Marcom PPT
 
Dagmar
DagmarDagmar
Dagmar
 
Pull, not push attracting potential users
Pull, not push attracting potential usersPull, not push attracting potential users
Pull, not push attracting potential users
 
Promotion mix & Marketing Communication
Promotion mix & Marketing CommunicationPromotion mix & Marketing Communication
Promotion mix & Marketing Communication
 
Dagmar approach
Dagmar approachDagmar approach
Dagmar approach
 
Advertising
AdvertisingAdvertising
Advertising
 
Big Brand Moments Year Plan
Big Brand Moments Year PlanBig Brand Moments Year Plan
Big Brand Moments Year Plan
 
Imc presentation advertising
Imc presentation   advertisingImc presentation   advertising
Imc presentation advertising
 
Nivea Men
Nivea MenNivea Men
Nivea Men
 
Barry Group Strategy Forward
Barry Group Strategy ForwardBarry Group Strategy Forward
Barry Group Strategy Forward
 
Push and pull strategy | key difference between push and pull |
Push and pull strategy | key difference between push and pull |Push and pull strategy | key difference between push and pull |
Push and pull strategy | key difference between push and pull |
 
Campaign planning in Marketing
Campaign planning in MarketingCampaign planning in Marketing
Campaign planning in Marketing
 
Chapter 18 managing mass communications revised2
Chapter 18 managing mass communications revised2Chapter 18 managing mass communications revised2
Chapter 18 managing mass communications revised2
 
IMC
IMCIMC
IMC
 
How can companies exploit the potential of public relations and publicity?
How can companies exploit the potential of public relations and publicity?How can companies exploit the potential of public relations and publicity?
How can companies exploit the potential of public relations and publicity?
 
Promotion an important element of marketing mix
Promotion   an important element of marketing mixPromotion   an important element of marketing mix
Promotion an important element of marketing mix
 
WHY IS GOOGLE PROMOTION IMPORTANT FOR A BUSINESS ?
WHY IS GOOGLE PROMOTION IMPORTANT FOR A BUSINESS ?WHY IS GOOGLE PROMOTION IMPORTANT FOR A BUSINESS ?
WHY IS GOOGLE PROMOTION IMPORTANT FOR A BUSINESS ?
 
Samsung Eternity Promotional Campaign
Samsung Eternity Promotional CampaignSamsung Eternity Promotional Campaign
Samsung Eternity Promotional Campaign
 
Promotion strategies
Promotion strategiesPromotion strategies
Promotion strategies
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 

Andere mochten auch

Making the Case for Promotional Planning
Making the Case for Promotional PlanningMaking the Case for Promotional Planning
Making the Case for Promotional PlanningMark Krebs
 
Trade Promotion Management
Trade Promotion ManagementTrade Promotion Management
Trade Promotion ManagementDhiren Gala
 
Day Of Infamy 3
Day Of Infamy 3Day Of Infamy 3
Day Of Infamy 3TobyCJ08
 
Школе 52 — 50 лет (история школы в истории страны)
Школе 52 — 50 лет (история школы в истории страны) Школе 52 — 50 лет (история школы в истории страны)
Школе 52 — 50 лет (история школы в истории страны) Denis Bavykin
 
Lift Without Loss: New e-retail white paper offers help for tough times
Lift Without Loss: New e-retail white paper offers help for tough timesLift Without Loss: New e-retail white paper offers help for tough times
Lift Without Loss: New e-retail white paper offers help for tough timesElizabeth Lupfer
 
Qualigence Vs Competitors
Qualigence Vs CompetitorsQualigence Vs Competitors
Qualigence Vs CompetitorsSteve Lowisz
 
The Information Advantage - Information Access in Tomorrow's Enterprise
The Information Advantage - Information Access in Tomorrow's EnterpriseThe Information Advantage - Information Access in Tomorrow's Enterprise
The Information Advantage - Information Access in Tomorrow's EnterpriseElizabeth Lupfer
 
Mobile Social Networking: The New Ecosystem
Mobile Social Networking: The New EcosystemMobile Social Networking: The New Ecosystem
Mobile Social Networking: The New EcosystemElizabeth Lupfer
 
MUC295 LEC2 Goal Setting
MUC295 LEC2 Goal SettingMUC295 LEC2 Goal Setting
MUC295 LEC2 Goal SettingMUC295
 
Social Media: Embracing the Opportunities, Averting the Risks Whitepaper
Social Media: Embracing the Opportunities, Averting the Risks WhitepaperSocial Media: Embracing the Opportunities, Averting the Risks Whitepaper
Social Media: Embracing the Opportunities, Averting the Risks WhitepaperElizabeth Lupfer
 
Let's Talk About Social Networking
Let's Talk About Social NetworkingLet's Talk About Social Networking
Let's Talk About Social NetworkingSteve Lowisz
 
Podcasts, Blogs, And Wikis, Oh My
Podcasts, Blogs, And Wikis, Oh MyPodcasts, Blogs, And Wikis, Oh My
Podcasts, Blogs, And Wikis, Oh MyJason Noble
 
Impact of Internet Technologies - Search
Impact of Internet Technologies - SearchImpact of Internet Technologies - Search
Impact of Internet Technologies - SearchElizabeth Lupfer
 

Andere mochten auch (20)

Making the Case for Promotional Planning
Making the Case for Promotional PlanningMaking the Case for Promotional Planning
Making the Case for Promotional Planning
 
Trade Promotion Management
Trade Promotion ManagementTrade Promotion Management
Trade Promotion Management
 
Day Of Infamy 3
Day Of Infamy 3Day Of Infamy 3
Day Of Infamy 3
 
Школе 52 — 50 лет (история школы в истории страны)
Школе 52 — 50 лет (история школы в истории страны) Школе 52 — 50 лет (история школы в истории страны)
Школе 52 — 50 лет (история школы в истории страны)
 
Focas bebês - Focas babies
Focas bebês - Focas babiesFocas bebês - Focas babies
Focas bebês - Focas babies
 
Lift Without Loss: New e-retail white paper offers help for tough times
Lift Without Loss: New e-retail white paper offers help for tough timesLift Without Loss: New e-retail white paper offers help for tough times
Lift Without Loss: New e-retail white paper offers help for tough times
 
Editing Pp
Editing PpEditing Pp
Editing Pp
 
Qualigence Vs Competitors
Qualigence Vs CompetitorsQualigence Vs Competitors
Qualigence Vs Competitors
 
The Information Advantage - Information Access in Tomorrow's Enterprise
The Information Advantage - Information Access in Tomorrow's EnterpriseThe Information Advantage - Information Access in Tomorrow's Enterprise
The Information Advantage - Information Access in Tomorrow's Enterprise
 
Mobile Social Networking: The New Ecosystem
Mobile Social Networking: The New EcosystemMobile Social Networking: The New Ecosystem
Mobile Social Networking: The New Ecosystem
 
Module03
Module03Module03
Module03
 
TDA
TDATDA
TDA
 
MUC295 LEC2 Goal Setting
MUC295 LEC2 Goal SettingMUC295 LEC2 Goal Setting
MUC295 LEC2 Goal Setting
 
Social Media: Embracing the Opportunities, Averting the Risks Whitepaper
Social Media: Embracing the Opportunities, Averting the Risks WhitepaperSocial Media: Embracing the Opportunities, Averting the Risks Whitepaper
Social Media: Embracing the Opportunities, Averting the Risks Whitepaper
 
Diapo
DiapoDiapo
Diapo
 
Pies
PiesPies
Pies
 
Let's Talk About Social Networking
Let's Talk About Social NetworkingLet's Talk About Social Networking
Let's Talk About Social Networking
 
Podcasts, Blogs, And Wikis, Oh My
Podcasts, Blogs, And Wikis, Oh MyPodcasts, Blogs, And Wikis, Oh My
Podcasts, Blogs, And Wikis, Oh My
 
Impact of Internet Technologies - Search
Impact of Internet Technologies - SearchImpact of Internet Technologies - Search
Impact of Internet Technologies - Search
 
The Power of Peace
The Power of PeaceThe Power of Peace
The Power of Peace
 

Ähnlich wie Promotional Planning and Tactics for Communicating with Customers

Advertising and advertising planning process
Advertising and advertising planning processAdvertising and advertising planning process
Advertising and advertising planning processkartiktherealhero3
 
1st Chapter Introduction to Advertising..
1st Chapter Introduction to Advertising..1st Chapter Introduction to Advertising..
1st Chapter Introduction to Advertising..venkatesh yadav
 
Advertising and sales promotion
Advertising and sales promotionAdvertising and sales promotion
Advertising and sales promotionsabbirahmed287
 
Week14&15_Promotion Strategies.ppt
Week14&15_Promotion Strategies.pptWeek14&15_Promotion Strategies.ppt
Week14&15_Promotion Strategies.pptNasirMehmood466484
 
Brief advertising
Brief advertisingBrief advertising
Brief advertisingsoni9
 
Ch13 adv and sales prom
Ch13 adv and sales promCh13 adv and sales prom
Ch13 adv and sales promRakeshNimhan
 
Advertising ppts for training
Advertising ppts for trainingAdvertising ppts for training
Advertising ppts for trainingRadha Krishna Jha
 
Presentation On Marketing Plan
Presentation On Marketing PlanPresentation On Marketing Plan
Presentation On Marketing Plandvsgi
 
Advertising and sales promotion
Advertising and sales promotionAdvertising and sales promotion
Advertising and sales promotionVincent Cortiñas
 
Advertising agency
Advertising agencyAdvertising agency
Advertising agencydeepu2000
 
Manlove Services Brochures
Manlove Services BrochuresManlove Services Brochures
Manlove Services Brochureslmanlove
 
Replica the main function of an advertising media plan pp slides
Replica the main function of an advertising media plan pp slidesReplica the main function of an advertising media plan pp slides
Replica the main function of an advertising media plan pp slidesPunjab University Lahore
 
What's The Difference?
What's The Difference?What's The Difference?
What's The Difference?ABrytneyReaves
 
Advertising Management
Advertising ManagementAdvertising Management
Advertising Managementguest3f3df2
 
Business Marketing VTU,Module 7
Business Marketing VTU,Module 7Business Marketing VTU,Module 7
Business Marketing VTU,Module 7Adani University
 
Promotion mix
Promotion mixPromotion mix
Promotion mixSujan Oli
 

Ähnlich wie Promotional Planning and Tactics for Communicating with Customers (20)

Advertising and advertising planning process
Advertising and advertising planning processAdvertising and advertising planning process
Advertising and advertising planning process
 
Advt ppt
Advt pptAdvt ppt
Advt ppt
 
1st Chapter Introduction to Advertising..
1st Chapter Introduction to Advertising..1st Chapter Introduction to Advertising..
1st Chapter Introduction to Advertising..
 
Advertising and sales promotion
Advertising and sales promotionAdvertising and sales promotion
Advertising and sales promotion
 
Week14&15_Promotion Strategies.ppt
Week14&15_Promotion Strategies.pptWeek14&15_Promotion Strategies.ppt
Week14&15_Promotion Strategies.ppt
 
Advertising
AdvertisingAdvertising
Advertising
 
Practice of Public Relation
Practice of Public RelationPractice of Public Relation
Practice of Public Relation
 
public_relation.pptx
public_relation.pptxpublic_relation.pptx
public_relation.pptx
 
Brief advertising
Brief advertisingBrief advertising
Brief advertising
 
Ch13 adv and sales prom
Ch13 adv and sales promCh13 adv and sales prom
Ch13 adv and sales prom
 
Advertising ppts for training
Advertising ppts for trainingAdvertising ppts for training
Advertising ppts for training
 
Presentation On Marketing Plan
Presentation On Marketing PlanPresentation On Marketing Plan
Presentation On Marketing Plan
 
Advertising and sales promotion
Advertising and sales promotionAdvertising and sales promotion
Advertising and sales promotion
 
Advertising agency
Advertising agencyAdvertising agency
Advertising agency
 
Manlove Services Brochures
Manlove Services BrochuresManlove Services Brochures
Manlove Services Brochures
 
Replica the main function of an advertising media plan pp slides
Replica the main function of an advertising media plan pp slidesReplica the main function of an advertising media plan pp slides
Replica the main function of an advertising media plan pp slides
 
What's The Difference?
What's The Difference?What's The Difference?
What's The Difference?
 
Advertising Management
Advertising ManagementAdvertising Management
Advertising Management
 
Business Marketing VTU,Module 7
Business Marketing VTU,Module 7Business Marketing VTU,Module 7
Business Marketing VTU,Module 7
 
Promotion mix
Promotion mixPromotion mix
Promotion mix
 

Kürzlich hochgeladen

Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Doge Mining Website
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 

Kürzlich hochgeladen (20)

Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 

Promotional Planning and Tactics for Communicating with Customers

  • 1. Promotional Planning and Tactics ©2007 musicbizclasses.com
  • 2. Mission of Promotion Communicate with your customers about… --Benefits of your product or service --How your product or service solves a key problem or provides for unmet needs ©2007 musicbizclasses.com
  • 3. The Promotional Mix Promotional Mix = The total marketing communications program of a business Key Elements: Publicity Advertising Promotions The message--what you want to say The medium--how you get your message musicbizclasses.com ©2007 across