Highlights include how MTG Consulting helped to achieve: – An Unlimited Marketing Budget Average Cost Per Acquisition LESS THAN $14 – A Conversion Rate Increase to 3% (above industry standard) – A Google AdWords #1 Position After 7 Days (USA, Canada, UK & Germany) – A Website Built From Scratch In < 2 Weeks – An Average Google AdWords Position of #1 in Australia (Highly Competitive)

1. Launching Legendary Suitjama's
First Independent Sales Channel

2. The strategy for Legendary Suitjamas was really about
helping establish a primary channel for the business in
order to really leverage the strong brand recognition
we created through channels such as Facebook, eBay
and Amazon.
The website only took a week to develop and marketing
kicked in a day after that, with sales in a matter of hours.
MTG really helped develop a great looking website that
looked exactly how I wanted it to, but that did more than
just look awesome.
– Zac Borrowdale, CEO of Legendary Suitjamas

3. Unlimited Marketing Budget Conversion Rate
Average Cost Per Acquisition
LESS THAN $14
Increased to 3%
(above industry standard)
Google AdWords #1 Position After 7 Days
(USA, Canada, UK & Germany)
Website Built From Google AdWords Avg #1 in
Scratch In < 2 Weeks Australia (Highly Competitive)

4. the business challenge
LegendarySuitjamas has been Despite a strong & loyal customer for building a list that one can
in operation for more than 12 base that was a driving force market to. Platforms such as
months, but had not established behind a notable volume of sales Paypal placing little emphasis on
an active online eCommerce through positive word of mouth, requesting permission to send
solution. It had been selling The Client lacked the technology marketing material, options were
products primarily through third needed to create referral and quite limited without a website.
part platforms such as Amazon, cross selling opportunities.
eBay and Facebook. By limiting product exposure to
The Client was not able to organic traffic and paid traffic,
There was a strong need for identify the effectiveness of once a client had purchased their
The Client to establish a face their marketing campaigns with was no mechanism for repeat
and brand identity for Legendary the technology in use, and had purchase.
Suitjamas that extended beyond invested over $16,000 without a
the logo. An eCommerce store clear idea of the efficacy of that The long-term vision for the
solved this problem while investment. company being to expand their
serving to provide a primary catalog of accessories was
channel through which to sell its Although customers were challenged by the neglect to build
products, and to further its brand purchasing using their credentials a database of proven interested
recognition. on Facebook, Amazon and eBay, customers.
there was very little avenue

5. how MTG Consulting helped
The current Google Adwords were instead directed to product management
campaigns were not being landing pages with a clear Call To • Google Analytics used to track
tracked for conversions, and Action, successfully increasing relevant website data
needed to remain deactivated conversion rates by 8% (points). • CrazyEgg used to analyse and
before being re-built from the optimize the user interface
ground up. MTG implemed several • Optimizely used to split test
technology solutions that worked efficacy of sales copy and
New optimised campaigns in tandem to maximise return on design elements
were created for each of the investment:
markets served (UK, US, The eCommerce platform was
Australia, Canada and Germany) • The website was hosted on also used to enable the effective
that allowed tracking in order Shopify using the Client’s promotion of cross-selling offers
to accurately measure ROI. existing domain, purchased to customers, which increased
Measures tracked included Cost through DreamHost the basket size of 20% of
Per Conversion, and cart drop-off • Google Apps were set up for transactions.
rates. email, calendar, and sharing of
electronic documents By tracking basket abandonment
AdWords campaigns that had • MailChimp used for email rate, autoresponders were
previously directed customers database management implemented and resulted in the
to the website’s landing page and customer relationship return of 2% of lost customers.

6. SEO was optimised in order Adwords campaigns were to digital strategy with a large
to improve the rate of organic optimised and within two amount of that time being spent
traffic to the site, and domains weeks evolved from a virtually managing outsourced staff,
were secured for other markets unmeasured aspect of the trying to develop a website and
that redirected customers to the business to delivering an managing online advertising.
principal site. This increased the incredibly low CPA (by industry
SEO capability of the site when standards) with pinpoint accuracy. While managing distribution,
products were searched for on creating new product lines,
Google US, UK, Germany, and A/B Split testing on various managing PR and social media
Canada. elements of the website led to channels, there was a bottleneck
rapid growth in sales volume. for The Client - time.
Elements of the website’s
graphic design were optimised to Customers completing After bringing MTG Consulting
leverage the enhanced security transactions were given the on board, The Client has not
provided by using Paypal for opportunity to register for further dedicated any time to the website
transactions as well as promoting marketing communications, as a or Adwords. Instead, managing
the store’s affiliation as the consequence an average 51% of his business with the aid of
Official Supplier of the CBS customers now opt in on a daily the fortnightly reports he now
Network’s eCommerce Store (the basis. receives from MTG Consulting.
makers of How I Met Your Mother,
the original inspiration for the Up to 60% of The Client’s time
business). had previously been allocated

7. About Legendary Suitjamas
Since inception Legendary Suitjamas have had a strong desire
to create high quality products to differentiate themselves from
the competition, developing products inspired by the popular
television show How I Met Your Mother.
Catering to a global market encompassing the US, UK, Canada,
Australia and Germany, Legendary Suitjamas had developed
strong brand recognition through its association with CBS as the
Official Manufacturer of Suitjamas for the CBS Store in the USA.
In fiscal year 2011, Legendary Suitjamas had a reported net profit
of over $100 Thousand US Dollars.

8. about MTG Consulting
MTG Consulting believes in taking the pain out of your Copyright © 2012 MTG Consulting
All rights reserved.
business, and sets out to achieve this goal through
the expert implementation of great technology and MTG Consulting, its logo, and Digital Done
systems. For You are Trademarks of MTG Consulting
We aren’t focused on the pretty reports, over-analysis
and confusing diagrams that have given parts of the
consulting industry a bad name. Our objective is to
deliver actual results that show a real financial return.
Your business is unique, and that is why MTG Consulting
always delivers personalised solutions.
Our partners have worked in management consulting,
education as well as at the C-level of industry leading
organisations, as consequence our team are dedicated
to absolute excellence.
If You Think We Can Help - Call Us Now, To Organise A
Free Consultation 1300 889 528 or Find Out More Here.