MStranslate presented on the role of social media in science communication at the 2013 Melbourne Brain Centre Symposium. Referencing MStranslate as an example, this presentation focuses on the importance of community engagement in furthering scientific research, outlining the essential "ingredients" of a successful approach to building online communities. For more information on MStranslate, please use the links outlined on the final slide. You can also email us at any time at: info@mstranslate.com.au

1. Social Media & Science
Bridging the Gap

2. Data Types
Scientific Data
Social Data
BIG Data
PRECISE
GLOBAL
VAST
CONTROLLED
PERSONAL
UNCONTROLLED
REPLICABLE
EMOTIVE
COMPLEX
PEER REVIEWED
CONNECTED
COSTLY

3. Social Data
Approach
Outcomes
FACEBOOK
AUTHENTIC
MEANINGFUL
TWITTER
CONSISTENT
EFFICIENT
YOUTUBE
CREATIVE
COMMUNITY
PINTEREST
STRATEGIC
ADVOCATES
Tools
LINKEDIN
TUMBLR

4. MStranslate
Inform
Engage
Share
1
2
3

5. Focuses
CURATE & COMMUNICATE
INFORM & EDUCATE
CONNECT & ENGAGE
SHARE & SUPPORT

6. Considerations & Approach
Reaffirm & renew
relationships
Driven by interest
Closed communities
Reflection of self
FACEBOOK
"Detached Connections"
vs
Flexible content
Available anonymity
TWITTER
Restricted content
Visual Content
Enhanced engagement
Fight for Exposure
Limited engagement

7. We Are Growing!
Twitter
Established - October 2012
Followers - 1,200
Tweets - 974
Follower : Tweet - 1 : 1.23
Facebook
Established - October 2012
Likes - 234
Best Post Reach - 938 people
Average Post Reach - 90 people

8. We Can Help You
RAISE YOUR PROFILE
EXTEND YOUR REACH
ATTRACT NEW SUPPORT
IMPROVE RESEARCH EFFICIENCY
PROMOTE TRIALS / EVENTS

9. You Can Help Us
CREATION OF CONTENT
CONNECT US WITH 'FRIENDS'
ACT AS ADVOCATES
SUGGEST FUNDING / SUPPORT SOURCES

10. The Future
TECHNOLOGY IS NOT THE SOLUTION
SOCIAL DATA IS INVALUABLE
COLLABORATION BEATS ISOLATION
INNOVATION IS ESSENTIAL

11. Connect
www.twitter.com/MStranslate
www.facebook.com/MStranslate
www.mstranslate.com.au