1. Harnessing
Inbound
Marketing
Michael Shilling | Memory Gate
@memorygate #IWDLON2013

2. What is Inbound Marketing?
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3. @memorygate #IWDLON2013

4. It's about creating
and sharing content
with the world
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5. It's about making the
world a better place
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6. It's about attracting
qualified customers to
our businesses
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7. It begins with great
content
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8. .....and continues with
conversation
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9. Content that caters
for multiple levels of
understanding
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10. It's evolving and
personalised
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11. As we get to know our clients
better then our strategies change.
You have to allow yourself to be
flexible and sometimes patient.
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12. @memorygate #IWDLON2013

13. Important Factors
Easy Integration
Measurable Analytics
Proper Planning
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14. Create
Watch
Repeat
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15. social
adjective
1. pertaining to, devoted to, or characterized by friendly
companionship or relations: a social club.
2. seeking or enjoying the companionship of others;
friendly; sociable; gregarious.
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16. Sharing
and free stuff
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17. more at memorygate.co.uk
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18. Prize Draw
1-2-1 Sessions
Inbound Marketing Audit
Developing a Blogging Strategy
Developing a Social Media Strategy
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19. Quick Tips
Which I’m Tweeting right now
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20. Appear on The Apprentice
Oliver Bonas
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21. Find and seduce the
sneezers
Seth Godin
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22. 80% of everything that
is sold is brought by
women
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23. To be really popular it helps
if you're awesome at what
you
Michael Shilling
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24. On average people check
their email about as
frequently as they do
Facebook
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25. Inbound Marketing is
more than just
sending out a monthly
newsletter
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26. Twitter
Keep your best tweets to 110 - 120
characters
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27. Twitter
@@@
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28. Twitter
Ask for RTs
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29. Twitter
Auto No No
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30. Twitter
Clear out the dead
wood
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31. Facebook's New News Feed
Bigger Images
Multiple Feeds
Mobile Consistency
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32. The stories around
you deserve to be
displayed with more
than just text
Mark Zuckerberg
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33. Facebook
What would Jesus do?
16.4m Likes
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34. Facebook
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35. Facebook
Wednesday 3pm
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36. Facebook
Post every 3 days
More of your fans will actually see
your content
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37. Pinterest
IF YOU SELL ANY
SORT OF PHYSICAL
PRODUCT ONLINE
USE THIS
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38. Your Blog
Be consistent
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39. Your Blog
Offer Value
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40. Your Blog
Use loads of images
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41. Your Blog
500 words is a good
start
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42. Your Blog
Flattery is fantastic
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43. SEO
Could you write 3
Mills & Boon books
this year?
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44. SEO
This year create 365
new ways for people
to find you
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45. SEO
Build a portfolio of
longtail keywords
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46. SEO
Really get into Google+
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47. Google+ cost $585 million and
took 500 employees to build
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48. The One Golden Rule
Above all else, create
good, useful content
The rest will follow
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49. Tools I Use
WordPress | Joomla
HootSuite
Evernote
MailChimp
StudioCloud
Awesome Memory Gate Photos
iPad | iPhone
Train journeys
Inbound Marketing Audit reports
Inbound Marketing Schedule