Market data and trends which show mobile\'s growth and some of the influences driving smartphone penetration, app downloads and mobile data traffic.

1. What’s Fueling Mobile’s Explosive Growth?

2. Mobile has reached it’s tipping point

3. 3 Morgan Stanley – mobile rules

4. Mobile web penetration escalates

5. Mobile - set to exceed PC shipments in 2011

6. Projected smartphone penetration - USA

7. Recent acquirers accelerating this growth

8. Mobile web vs. apps – usage & consumption

10. A global battle for smartphone dominance

11. Smartphone penetration - USA

12. Droid continues swallowing market share

13. Millennial ad network – Jan 2011

14. Was last year 2010 or 1999? Mandate n “I don’t know what a website is, but I know I need to have one.” APP Experimentation

15. 38% are dissatisfied with branded apps … Source: EffectiveUI 2010

16. eBay mobile users to spend $1.5 billion in 2010 compared to $600 MM in 2009 (TechCrunch) 2.5x 91% In USA, 9 of 10 US citizens owns a mobiledevice and 66% are regular users of SMS. In 2010, one in three Americans used a mobiledevice to access the Internet every month. About 16.2 billion mobile apps will be downloaded in 2013compared to 3.5 billion in 2009 (FutureSource) 32% 4.6x Consumers are there ----- are you?

17. Key Tools in the Mobile Marketer’s Quiver

18. Top trends in mobile – 4G & video Cisco CTO @ CTIA: 66% of all mobile internet traffic will be video by 2013

19. Samsung, Dell, Kyocera, HTC join Android stampede Top trends in mobile - Droid

22. Mobile – program benchmarks

24. Integrated 2D barcode capability allows iPhone to become Starbucks card and consumers can check balance and reload card from app

25. App allows registration and has store locator, My Favs and puts nutritional info at customers fingertips.

27. Michael RicciVice President – MobileMike.Ricci@webtrends.com@MobileNTRactv