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SEO - Remaining Agile in 2013
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Jon Quinton
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My presentation from A4Uexpo in Amsterdam, 2013
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SEO - Remaining Agile in 2013
1.
Jon Quinton Senior SEO
Consultant, SEOgadget @jonquinton1
2.
What do site owners
need to know and do?
3.
4.
5.
6.
1. Understanding the Landscape
7.
http://mozcast.com/
8.
9.
http://moz.com/google- algorithm-change
10.
11.
https://chrome.google.com/webstore/detail/c hartelligence/
12.
13.
2. Be the
first to know
14.
http://www.advancedwebranking.com http://www.trustedproxies.com/
15.
16.
17.
3. Identify and watch competitors
18.
http://blog.searchmetrics.com/us/2013/05/23/ google-penguin-update-2-0-loser-analysis/ http://www.linkresearchtools.com/case- studies/
19.
20.
Penguin 2.0
21.
-14 -9 +3
22.
4.Always ask ‘why’
23.
24.
25.
26.
http://www.opensiteexplorer.org/
27.
28.
29.
5. Prepare some resource
30.
31.
32.
33.
34.
35.
36.
6. Keep detailed records
37.
38.
39.
7. Learn to analyse
data
40.
41.
42.
http://www.dslreports.com/forum/r21961683-Excel- Trying-to-break-down-an-IP-address-into-its-octets-in-E
43.
44.
The same goes for
on-site data too…
45.
46.
47.
8. Building your own
easy reports
48.
http://seogadget.com/majestic- added-links-api-extension/
49.
50.
51.
52.
53.
makes no warranties,
express, implied or statutory, as to the information in this presentation. jon@seogadget.com