16. @jonquinton1
EXPORT 1ST THOUSAND ROWS…
Once you’ve got the data in Excel, make use of =CONCATENATE to create the full URL.
Then use SEOTools for Excel to pull in meta data.
17. @jonquinton1
PULL IN SEARCH VOLUME AND ONPAGE DATA
=arrayGetAdwordsStats(A2,”EXACT”,”GB”,”WEB”)
=htmltitle(D2)
#SESLON
18. ARE REFERRAL KEYWORDS CATERED FOR?
=IF(COUNTIF(F2,"*"&B2&"*")>0,"Match","Non-Match")
19. @jonquinton1
PROPORTION OF MATCHES VS. MISSED OPPORTUNITIES
Keyword Matches vs. Non-Matches
23%
This is interesting, but
it’s not telling us much
and isn’t immediately
actionable.
Factors such as long-tail
keywords, and slight
variations with language
will all be playing a part
in this figure.
77%
#SESLON
20. @jonquinton1
TOP TEN BOUNCED TERMS – NON MATCH
Top ‘Non-Matched’ Keywords Ordered By Exit Rate
1
0.9
0.8
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
gifts for valentine gifts unusual gift girls stocking funny gifts laser star laser cosmos star projector wine rack wedding wedding
boyfriend for him uk ideas fillers projector projector planner book planning
books
#SESLON
30. @jonquinton1
1. MEASURE MULTIPLE GOALS FOR YOUR CONTENT
Email Sign Ups GA Event Tracking
Bookings GA Funnels
New Products GA Views / Bookings
#SESLON
31. @jonquinton1
2. MONITOR INTERNAL SEARCH
Have any crucial needs been
missed?
Is new content required?
Is my navigation as good as
possible?
32. @jonquinton1
3. CUSTOMER SERVICE – MONITOR PHONE HOURS
70000 68
60000 66
50000 64
40000 62
Traffic
30000 60
Call Hours
20000 58
10000 56
0 54
Are you monitoring the effect content has on customer enquiries
and customer service workload?
33. @jonquinton1
4. MONITOR USER PERCEPTION / SENTIMENT
Customer Service:
Monitor Reviews:
Monitor Social:
Ask Questions:
Simple Brand Monitoring:
Monitor Support Tickets:
It’s SO easy to find out what people are thinking. Often, all you need to do is ask..
