SlideShare ist ein Scribd-Unternehmen logo
1 von 40
Downloaden Sie, um offline zu lesen
TURBO-CHARGING YOUR SEO

         Jon Quinton
       SEOgadget.co.uk
        @jonquinton1
WHAT’S THE CRACK?
@jonquinton1
...............................................................................................................................................................................................


                                                                 TRIPOMATIC.COM
PROBLEM #1
WHERE TO START?
@jonquinton1
...............................................................................................................................................................................................


                                             CHECKING SEARCH VISIBILITY




                                                                                                    Good growth but still plenty of opportunity
@jonquinton1
...............................................................................................................................................................................................




                                                                                                               Non-Brand




                                                                                                                       Brand
@jonquinton1
...............................................................................................................................................................................................


              TOP TRAFFIC DRIVING KEYWORDS (NON-BRAND)




                              Note: the tourist maps are bringing in a good volume of traffic
PROBLEM #2
DISCOVERING OPPORTUNITIES
     WITH META DATA
@jonquinton1
...............................................................................................................................................................................................




                                FIRST, COMBINE ALL YOUR EXPORTS:
@jonquinton1
...............................................................................................................................................................................................


                               COMBINE THE DATA USING VLOOKUP:
                                                       =VLOOKUP(A2,[TABLE2],2,0)
@jonquinton1
...............................................................................................................................................................................................

                          SORT BY SEARCH VOLUME TO SPOT META
                                     IMPROVEMENTS




                                                                            Is the page title
                                                                           optimised for the
                                                                            biggest ranking
                                                                                keyword?
PROBLEM #3
QUICKLY FINDING TECHNICAL
        PROBLEMS
@jonquinton1
...............................................................................................................................................................................................


                FINDING DUPLICATION WITH SCREAMING FROG




                                                                                               Finding duplicate
                                                                                               meta data usually
                                                                                                leads to deeper
                                                                                                  problems…
@jonquinton1
...............................................................................................................................................................................................




                                                                                                                http://www.tripomatic.com/Singapore/

                                                                                                                http://www.tripomatic.com/singapore/

                                                                                                    http://www.tripomatic.com/Singapore/Singapore-city/
@jonquinton1
...............................................................................................................................................................................................




                                                                                                           Also check meta
                                                                                                          descriptions – are
                                                                                                          they harming your
                                                                                                                CTR?
@jonquinton1
...............................................................................................................................................................................................


                         COMPARING WITH CLICK THROUGH DATA




                                                                                                                                                            What’s working
                                                                                                                                                             well and what
                                                                                                                                                            lessons can we
                                                                                                                                                                 learn?
@jonquinton1
...............................................................................................................................................................................................


                     SIGNIFICANT SPIKE IN ‘NOT SELECTED’ URLS




                                                                                                        ‘Not Selected’ URLs are pages that Google
                                                                                                               deem to be duplicate or ‘thin’.

                                                                                                           Did something change on the 8th May?
@jonquinton1
...............................................................................................................................................................................................


                                                               IIS CRAWL REPORT



                                                                                                                                                     132,330 linked to
                                                                                                                                                         redirects

                                                                                                                                                         11,852 pages
                                                                                                                                                          blocked by
                                                                                                                                                          Robots.txt




                      Download: http://www.iis.net/downloads/microsoft/search-engine-optimization-toolkit
@jonquinton1
...............................................................................................................................................................................................



                                                                   The link to http://www.tripomatic.com/widgets/ 301 redirects to
                                                                                http://www.tripomatic.com/lp/widgets/




               Once redirects are implemented, make sure internal links are updated to reflect new locations.
@jonquinton1
...............................................................................................................................................................................................


                                                                         ROBOTS.TXT


                                                                                                                Many of these pages are still indexed.

                                                                                                      It would be more efficient to set to NoIndex, Follow:

                                                                                                        <meta name=“robots” content=“noindex,follow”>
PROBLEM #4
DIAGNOSING ARCHITECTURE
       PROBLEMS
@jonquinton1
...............................................................................................................................................................................................


                                                         CURRENT NAVIGATION
@jonquinton1
...............................................................................................................................................................................................


                                    EXPORT XENU REPORT INTO EXCEL
@jonquinton1
...............................................................................................................................................................................................


                                                                 FILTER BY ‘LEVEL’




                                                                                                                                                     From 4105 analysed
                                                                                                                                                      URLs, 2,101 were
                                                                                                                                                      over 3 clicks deep
@jonquinton1
...............................................................................................................................................................................................


                                                 MAP OUT NEW STRUCTURE
                                                                                                                                                    Asia                  Delhi


                                                                                                                                                                         Bangkok
                                                                                                                                                  Far East
                                                                                                                                                                        Hong Kong


                                                                                                                                                                         London
                                                                                                                                                  Europe
                                                                                                                                                                           Paris

                                                                                                                     Destination Guides
                                                                                                                                                                         Krakow
                                                                                                                                              Eastern Europe
                                                                                                                                                                        Budapest


                                                                                                                                                                        New York
                                                                                                                                                    USA
                                                                                                                                                                            LA


                                                                                                                                                                        Vancouver
                                                                                                                                                  Canada
                                                                                                                                                                         Toronto
PROBLEM #5
FINDING BAD LINKS
@jonquinton1
...............................................................................................................................................................................................


                                             GATHER AND COMBINE DATA




                                                            Use OSE, Majestic and Webmaster Tools
@jonquinton1
...............................................................................................................................................................................................


                                                             DE-DUPE YOUR LIST




                         Once combined, de-dupe by ‘sourceURL’ and remove metrics that are not required
@jonquinton1
...............................................................................................................................................................................................


                                                    ARE MY LINKS STILL LIVE?




                            Use Screaming Frog SEO spider in ‘list mode’ and configure a custom filter to
                                      search for your domain in the source code of each URL
@jonquinton1
...............................................................................................................................................................................................


                                                            SEPARATE DOMAINS
     • =IFERROR(MID(A2,8,FIND("/",A2,8)-8),MID(A2,8,LEN(A2)))
@jonquinton1
...............................................................................................................................................................................................


         USE SEOTOOLS FOR EXCEL TO PULL IN DOMAIN PR




            Ensure that you work in a new tab with a de-duped list of domains. Paste as values once finished!
@jonquinton1
...............................................................................................................................................................................................


                                    DOMAIN PAGE RANK DISTRIBUTION
                                                                Domain Page Rank Distribution
     300



     250



     200



     150



     100



       50



        0
                   0               1              2               3              4               5               6              7               8              9              10
@jonquinton1
...............................................................................................................................................................................................


                                              ANCHOR TEXT DISTRIBUTION

                                               22%                                                           24%




                                                                                                                                                                  Keyword: Trip Planner
                                                                                                                                                                  Includes Brand
                                                                                                                                                                  Other



                                                                     54%
PROBLEM #7
BUILDING GOOD LINKS
@jonquinton1
...............................................................................................................................................................................................


                                                                        EMBED MAPS
@jonquinton1
...............................................................................................................................................................................................


                                    SCRAPE A LIST OF OPPORTUNITIES
@jonquinton1
...............................................................................................................................................................................................


   BRING BACK THE BLOG – THIS TIME ON A SUB FOLDER
@jonquinton1
...............................................................................................................................................................................................


                    ASSOCIATE WITH SMALL LOCAL BUSINESSES
KEY ACTION POINTS:

1. GAIN A REALISTIC VIEW

2. QUICKLY FIND TECHNICAL ISSUES

3. ANALYSE BACKLINK PROFILE –
BUILD THE LINKS YOU NEED
THANKS!!

    Jon Quinton
 SEOgadget.co.uk
jon@seogadget.co.uk
   @jonquinton1

Weitere ähnliche Inhalte

Was ist angesagt?

June 2009 ep
June 2009 epJune 2009 ep
June 2009 epemmasurma
 
CALM DURING THE STORM:Best Practices in Multicast Security
CALM DURING THE STORM:Best Practices in Multicast SecurityCALM DURING THE STORM:Best Practices in Multicast Security
CALM DURING THE STORM:Best Practices in Multicast SecurityJohnson Liu
 
1Q06_supp_financials
1Q06_supp_financials1Q06_supp_financials
1Q06_supp_financialsfinance41
 
Climate Change Road Map
Climate Change Road MapClimate Change Road Map
Climate Change Road MapShane Mitchell
 
estee lauder _proxy
estee lauder _proxyestee lauder _proxy
estee lauder _proxyfinance32
 
Fabrication methods - Nanoscience and nanotechnologies
Fabrication methods - Nanoscience and nanotechnologiesFabrication methods - Nanoscience and nanotechnologies
Fabrication methods - Nanoscience and nanotechnologiesNANOYOU
 
estee lauder _proxy06
estee lauder _proxy06estee lauder _proxy06
estee lauder _proxy06finance32
 
Archaeological Excavation Report E2119 Gortore, N8 RF
Archaeological Excavation Report E2119 Gortore, N8 RFArchaeological Excavation Report E2119 Gortore, N8 RF
Archaeological Excavation Report E2119 Gortore, N8 RFJohn Tierney
 
Bitcoin Profit Secrets
Bitcoin Profit SecretsBitcoin Profit Secrets
Bitcoin Profit SecretsLuke Luong
 
OnRoad Website Final documentation
OnRoad Website Final documentation OnRoad Website Final documentation
OnRoad Website Final documentation Jiahui Wang
 

Was ist angesagt? (12)

June 2009 ep
June 2009 epJune 2009 ep
June 2009 ep
 
CALM DURING THE STORM:Best Practices in Multicast Security
CALM DURING THE STORM:Best Practices in Multicast SecurityCALM DURING THE STORM:Best Practices in Multicast Security
CALM DURING THE STORM:Best Practices in Multicast Security
 
1Q06_supp_financials
1Q06_supp_financials1Q06_supp_financials
1Q06_supp_financials
 
Climate Change Road Map
Climate Change Road MapClimate Change Road Map
Climate Change Road Map
 
estee lauder _proxy
estee lauder _proxyestee lauder _proxy
estee lauder _proxy
 
Fabrication methods - Nanoscience and nanotechnologies
Fabrication methods - Nanoscience and nanotechnologiesFabrication methods - Nanoscience and nanotechnologies
Fabrication methods - Nanoscience and nanotechnologies
 
estee lauder _proxy06
estee lauder _proxy06estee lauder _proxy06
estee lauder _proxy06
 
Archaeological Excavation Report E2119 Gortore, N8 RF
Archaeological Excavation Report E2119 Gortore, N8 RFArchaeological Excavation Report E2119 Gortore, N8 RF
Archaeological Excavation Report E2119 Gortore, N8 RF
 
ball 2005AR
ball 2005ARball 2005AR
ball 2005AR
 
Microsoft dynamics crm 2011 user's guide
Microsoft dynamics crm 2011 user's guideMicrosoft dynamics crm 2011 user's guide
Microsoft dynamics crm 2011 user's guide
 
Bitcoin Profit Secrets
Bitcoin Profit SecretsBitcoin Profit Secrets
Bitcoin Profit Secrets
 
OnRoad Website Final documentation
OnRoad Website Final documentation OnRoad Website Final documentation
OnRoad Website Final documentation
 

Ähnlich wie Turbo-Charging Your SEO and Link Building

Link building Dos and Don'ts
Link building Dos and Don'tsLink building Dos and Don'ts
Link building Dos and Don'tsJon Quinton
 
Jon Quinton, Scaling Content Marketing
Jon Quinton, Scaling Content MarketingJon Quinton, Scaling Content Marketing
Jon Quinton, Scaling Content MarketingDistilled
 
WHAT TIME IS IT.pdf
WHAT TIME IS IT.pdfWHAT TIME IS IT.pdf
WHAT TIME IS IT.pdfLeoLacatusu
 
Event Based Network Monitoring System with FloodLight SDN Controller and Open...
Event Based Network Monitoring System with FloodLight SDN Controller and Open...Event Based Network Monitoring System with FloodLight SDN Controller and Open...
Event Based Network Monitoring System with FloodLight SDN Controller and Open...Ali Ben Messaoud
 
Mfg Leadership_Council Forum_2016
Mfg Leadership_Council Forum_2016Mfg Leadership_Council Forum_2016
Mfg Leadership_Council Forum_2016Himanshu Parikh
 
4 g americas developing integrating high performance het-net october 2012
4 g americas  developing integrating high performance het-net october 20124 g americas  developing integrating high performance het-net october 2012
4 g americas developing integrating high performance het-net october 2012Zoran Kehler
 
กิจกรรมทบทวน1
กิจกรรมทบทวน1กิจกรรมทบทวน1
กิจกรรมทบทวน1dechathon
 
Application of nanotechnologies: energy
Application of nanotechnologies: energyApplication of nanotechnologies: energy
Application of nanotechnologies: energyNANOYOU
 
Application of nanotechnologies: ICT
Application of nanotechnologies: ICTApplication of nanotechnologies: ICT
Application of nanotechnologies: ICTNANOYOU
 
Marjolein Westerbeek Rituals
Marjolein Westerbeek RitualsMarjolein Westerbeek Rituals
Marjolein Westerbeek RitualsGillian Nieboer
 
Understanding Trinity ISE results (international)
Understanding Trinity ISE results (international)Understanding Trinity ISE results (international)
Understanding Trinity ISE results (international)Limerick English TV
 

Ähnlich wie Turbo-Charging Your SEO and Link Building (20)

Link building Dos and Don'ts
Link building Dos and Don'tsLink building Dos and Don'ts
Link building Dos and Don'ts
 
Jon Quinton, Scaling Content Marketing
Jon Quinton, Scaling Content MarketingJon Quinton, Scaling Content Marketing
Jon Quinton, Scaling Content Marketing
 
WHAT TIME IS IT.pdf
WHAT TIME IS IT.pdfWHAT TIME IS IT.pdf
WHAT TIME IS IT.pdf
 
Event Based Network Monitoring System with FloodLight SDN Controller and Open...
Event Based Network Monitoring System with FloodLight SDN Controller and Open...Event Based Network Monitoring System with FloodLight SDN Controller and Open...
Event Based Network Monitoring System with FloodLight SDN Controller and Open...
 
perl_tk_tutorial
perl_tk_tutorialperl_tk_tutorial
perl_tk_tutorial
 
perl_tk_tutorial
perl_tk_tutorialperl_tk_tutorial
perl_tk_tutorial
 
Mfg Leadership_Council Forum_2016
Mfg Leadership_Council Forum_2016Mfg Leadership_Council Forum_2016
Mfg Leadership_Council Forum_2016
 
Examen Matemáticas Nivel Medio Prueba 2 TZ2 Mayo 2016
Examen Matemáticas Nivel Medio Prueba 2 TZ2 Mayo 2016Examen Matemáticas Nivel Medio Prueba 2 TZ2 Mayo 2016
Examen Matemáticas Nivel Medio Prueba 2 TZ2 Mayo 2016
 
4 g americas developing integrating high performance het-net october 2012
4 g americas  developing integrating high performance het-net october 20124 g americas  developing integrating high performance het-net october 2012
4 g americas developing integrating high performance het-net october 2012
 
Examen Matemáticas IB Nivel Medio Prueba 1 TZ1 Mayo 2015
Examen Matemáticas IB Nivel Medio Prueba 1 TZ1 Mayo 2015Examen Matemáticas IB Nivel Medio Prueba 1 TZ1 Mayo 2015
Examen Matemáticas IB Nivel Medio Prueba 1 TZ1 Mayo 2015
 
mttcenglish
mttcenglishmttcenglish
mttcenglish
 
กิจกรรมทบทวน1
กิจกรรมทบทวน1กิจกรรมทบทวน1
กิจกรรมทบทวน1
 
Application of nanotechnologies: energy
Application of nanotechnologies: energyApplication of nanotechnologies: energy
Application of nanotechnologies: energy
 
Application of nanotechnologies: ICT
Application of nanotechnologies: ICTApplication of nanotechnologies: ICT
Application of nanotechnologies: ICT
 
Examen Matemáticas Nivel Medio Prueba 1 TZ1 Mayo 2016
Examen Matemáticas Nivel Medio Prueba 1 TZ1 Mayo 2016Examen Matemáticas Nivel Medio Prueba 1 TZ1 Mayo 2016
Examen Matemáticas Nivel Medio Prueba 1 TZ1 Mayo 2016
 
Examen Matemáticas Nivel Medio Prueba 1 TZ2 Mayo 2016
Examen Matemáticas Nivel Medio Prueba 1 TZ2 Mayo 2016Examen Matemáticas Nivel Medio Prueba 1 TZ2 Mayo 2016
Examen Matemáticas Nivel Medio Prueba 1 TZ2 Mayo 2016
 
Marjolein Westerbeek Rituals
Marjolein Westerbeek RitualsMarjolein Westerbeek Rituals
Marjolein Westerbeek Rituals
 
Understanding Trinity ISE results (international)
Understanding Trinity ISE results (international)Understanding Trinity ISE results (international)
Understanding Trinity ISE results (international)
 
Examen Matemáticas Nivel Medio Prueba 2 TZ1 Mayo 2015
Examen Matemáticas Nivel Medio Prueba 2 TZ1 Mayo 2015Examen Matemáticas Nivel Medio Prueba 2 TZ1 Mayo 2015
Examen Matemáticas Nivel Medio Prueba 2 TZ1 Mayo 2015
 
Red hat enterprise_linux-7-system_administrators_guide-en-us
Red hat enterprise_linux-7-system_administrators_guide-en-usRed hat enterprise_linux-7-system_administrators_guide-en-us
Red hat enterprise_linux-7-system_administrators_guide-en-us
 

Mehr von Jon Quinton

Measuring Your SEO Value
Measuring Your SEO ValueMeasuring Your SEO Value
Measuring Your SEO ValueJon Quinton
 
Using Social as Research Tool
Using Social as Research ToolUsing Social as Research Tool
Using Social as Research ToolJon Quinton
 
Google Analytics for SEO
Google Analytics for SEOGoogle Analytics for SEO
Google Analytics for SEOJon Quinton
 
Keyword Research and Optimization - SES Hong Kong 2013
Keyword Research and Optimization - SES Hong Kong 2013Keyword Research and Optimization - SES Hong Kong 2013
Keyword Research and Optimization - SES Hong Kong 2013Jon Quinton
 
SEO - Remaining Agile in 2013
SEO - Remaining Agile in 2013SEO - Remaining Agile in 2013
SEO - Remaining Agile in 2013Jon Quinton
 
Content strategy beyond top 10s
Content strategy beyond top 10sContent strategy beyond top 10s
Content strategy beyond top 10sJon Quinton
 
E-Commerce SEO - Avoiding Pitfalls
E-Commerce SEO - Avoiding PitfallsE-Commerce SEO - Avoiding Pitfalls
E-Commerce SEO - Avoiding PitfallsJon Quinton
 
Data Mining for Revenue
Data Mining for RevenueData Mining for Revenue
Data Mining for RevenueJon Quinton
 
Analysing searcher workflow
Analysing searcher workflowAnalysing searcher workflow
Analysing searcher workflowJon Quinton
 
Site Audits in 10 Minutes
Site Audits in 10 MinutesSite Audits in 10 Minutes
Site Audits in 10 MinutesJon Quinton
 
Linkbuilding Tools and Tactics - SES Singapore
Linkbuilding Tools and Tactics - SES SingaporeLinkbuilding Tools and Tactics - SES Singapore
Linkbuilding Tools and Tactics - SES SingaporeJon Quinton
 
Link Building Lessons from Swiss Toni - Think Visibility 2012
Link Building Lessons from Swiss Toni - Think Visibility 2012Link Building Lessons from Swiss Toni - Think Visibility 2012
Link Building Lessons from Swiss Toni - Think Visibility 2012Jon Quinton
 

Mehr von Jon Quinton (12)

Measuring Your SEO Value
Measuring Your SEO ValueMeasuring Your SEO Value
Measuring Your SEO Value
 
Using Social as Research Tool
Using Social as Research ToolUsing Social as Research Tool
Using Social as Research Tool
 
Google Analytics for SEO
Google Analytics for SEOGoogle Analytics for SEO
Google Analytics for SEO
 
Keyword Research and Optimization - SES Hong Kong 2013
Keyword Research and Optimization - SES Hong Kong 2013Keyword Research and Optimization - SES Hong Kong 2013
Keyword Research and Optimization - SES Hong Kong 2013
 
SEO - Remaining Agile in 2013
SEO - Remaining Agile in 2013SEO - Remaining Agile in 2013
SEO - Remaining Agile in 2013
 
Content strategy beyond top 10s
Content strategy beyond top 10sContent strategy beyond top 10s
Content strategy beyond top 10s
 
E-Commerce SEO - Avoiding Pitfalls
E-Commerce SEO - Avoiding PitfallsE-Commerce SEO - Avoiding Pitfalls
E-Commerce SEO - Avoiding Pitfalls
 
Data Mining for Revenue
Data Mining for RevenueData Mining for Revenue
Data Mining for Revenue
 
Analysing searcher workflow
Analysing searcher workflowAnalysing searcher workflow
Analysing searcher workflow
 
Site Audits in 10 Minutes
Site Audits in 10 MinutesSite Audits in 10 Minutes
Site Audits in 10 Minutes
 
Linkbuilding Tools and Tactics - SES Singapore
Linkbuilding Tools and Tactics - SES SingaporeLinkbuilding Tools and Tactics - SES Singapore
Linkbuilding Tools and Tactics - SES Singapore
 
Link Building Lessons from Swiss Toni - Think Visibility 2012
Link Building Lessons from Swiss Toni - Think Visibility 2012Link Building Lessons from Swiss Toni - Think Visibility 2012
Link Building Lessons from Swiss Toni - Think Visibility 2012
 

Turbo-Charging Your SEO and Link Building