2. 2
What is Modern Marketing?
A customer centric marketing strategy that
provides a personalized and unified
experience, through the creation and sharing
of content at the right time and through the
right channel, resulting in a relationship.
4. 4
The Internet Has Changed the Marketing
Rules
Pushing message to client
One way message
Business generated content
Interrupt client-direct
immediate action
Hard to measure results
Guarding information
Pulling client to the message
Interactive conversation
User generated content xxx
Engage, build relationship xxx
Real time metrics
Sharing information
It Was – Outbound Push It Is – Inbound Pull
5. 5
The Customeris in Control Now!
Self-serve, self-educate via
10+ sources of
information
Sources: Google ZMOT, 2011 CEB study
Complete 60% of purchase
decision before contact
6. 6
Focus on the Relationship with Your
Customer
Learn more about your customers.
Gain insight using social media.
Speakyou customer’s language.
Utilize marketing automation.
8. 8
Google is the new yellow pages
Worldwide, we conduct 131Billion searches per
month on the web.
61% of global internet users research product online.
44% begin the research on search engines.
Google sites led the search market with 65% of
SEARCHqueries.
Optimizing For Search Engines Is A
Necessity!
9. 9
Focus on YourCustomer’s Search
The more keyword-rich content you generate,
the more search engines will find (and love) you.
Define youraudience. Fundamental, but many people forget it!
Write good content - Relevant, useful and simple content
Plan a clearstructure. Visitors should ideally find information in 2-3
clicks maximum.
Make it lookgood - It matters! This is your brand.
Update yourcontent regularly. Give them a reason to return
10. 10
But Don’t Forget the Robots
Companies with more indexed web pages get
o ve r 20 0 % m o re le ads.
Keyword Research and Use
The title tag, The h1 and h2 headings in the page, Link text, The
page URL, Image alt text, Bold and italicized text
Get links fromotherhigh-quality sites
Good content is the best long-term strategy
Structure yoursite forSEO – Good navigation, sitemap, key page
links
Analyze yoursite – Track and analyze results
12. 12
Content: Attract YourCustomers and the
Robots
Blogs +
Blogging
Comment Marketing
News/Media/PR
SEO
Social Networks
Word of Mouth
Q+A Sites
Forums
Video
Podcastin
g
Webinars
Research/White Papers
Social
Bookmarking
INBOUND MARKETING!
(If the search engines find you , your customers find you)
Direct/Referring Links
Type-In
Traffic
Email
Document Sharing
13. 13
Blogs Feed the Search Engines
Companies that blog have 434% more
indexed pages.
Companies that blog have 97% more inbound
links.
Companies with more indexed web pages get
waymoreleads.
Blogging: The best single way to establish expertise
and a following
SOURCE: HUBSPOT STATE OF INBOUND
MARKETING REPORT, 2011
14. 14
Blogs Leaping in Volume & Value.
Nearly 40% of US companies use blogs for
marketing purposes.
Companies that blog have 55% more website
visitors.
B2C companies that blog generate 88% more
leads per month than those who do not.
B2B companies that blog generate 67% more
leads per month than those who do not.
SOURCE: HUBSPOT STATE OF INBOUND
MARKETING REPORT, 2011
16. 16
Social Media: Connecting with Customers
Engaging and attracting new customers
Public relations (brand recognition, crisis management,
engaging with journalists)
Creating customer relationships
Ongoing customer service
Market Research and Listening tool
Integration with offline networking efforts
19. 19
What Are The Results?
Generated Exposure 81%
Increased my Website Traffic 61%
Increased Search Engine Rankings 52%
Generated Qualified Leads 48%
Reduced Marketing Expenses 45%
Helped Me Close New Business 35%
So urce : So cialMe dia Industry Re po rt 20 0 9 by Michae lSte lzne r
THEROIOFSOCIALMEDIA
IS– YOURBUSINESSWILL
EXISTIN FIVEYEAR.
20. 20
3 out of 4 modern marketing channels cost
less than any outbound channel
SOURCE: HUBSPOT STATE OF INBOUND
MARKETING REPORT, 2011
% Below
Average
Cost Per
Lead
21. 21
ThankYou ForYourTime!
Marilyn Oliva, President
MPowerMarketing Strategy, LLC
Phone: 954-629-1335
Email: Marilyn@MPowerStrategy.com
http://www.MPowerStrategy.com
LinkedIn.com/in/MarilynOliva
Hinweis der Redaktion
This presentation is intended as an introduction to the world of Modern Marketing. Modern Marketing is not only vast but has a level of complexity that could take much time to master. Just like with any other function within your business, it is recommended that a professional with knowledge of marketing strategy be consulted to ensure the return on your investment and flawless execution.
Pinterest (21%) is now more popular than Twitter (18%) among Internet users.
Women are four times more likely to be Pinterest users than men.
Facebook is ageing. 45% of Internet users aged 65+ use Facebook.
Pinterest attracts older people. Twitter and Instagram are still youth dominated networks, but 23% of Internet users aged 50+ use Pinterest.
Contrary to popular belief, most people aren’t using multiple social networks. Over 50% of Internet users either don’t use any social networks, or use just one (i.e. Facebook).
Facebook and Instagram users are the most engaged. Around 60% of their users sign in every day (compared to 46% of Twitter users)
Almost all social networkers use Facebook. In fact, over 80% of ‘other’ social network users also use Facebook.
Instagrammers also use Twitter. There is a 50% crossover between the networks.
Pinterest and LinkedIn are stand-alone networks. There is much less crossover usage with other networks (except Facebook).
Pinterest and LinkedIn users are wealthier than the other networks with a high percentage earning over $75000 PA.