International Competency Standards for Meetings and Business Events Management.

1. JANUARY 2010 International Competency Standards for Meeting and Business Event Management Presented by: Amanda Cecil, PhD, CMP, Chair, MPI’s Body of Knowledge Task Force Didier Scaillet, MPI’s Chief Development Officer Philip Mondor, Senior VP, CTHRC Vicki Hawarden, MPI’s VP of Knowledge

2. What’s this all about? It is one thing to call ourselves professionals and another thing altogether to be respected as professionals by organizations and employers outside the meetings industry. A recognized body of knowledge, or competency standards, will provide the increased credibility we have been seeking for decades. For those of us in academia, an accepted body of knowledge is an exciting opportunity to develop and deliver more practical and relevant education. Now we have something concrete, standardized and globally recognized with which to develop curriculum that may be harmonized across institutions in the future. This is a quantum leap for our profession and I am grateful to have had the opportunity to participate in this exciting collaboration. Quote from Carol Krugman, MEd, CMP, CMMMetropolitan State College of DenverDepartment of Hospitality, Tourism & Event ManagementMember, MPI Body of Knowledge Task Force

4. Focus changing from hospitality affiliation to business and communication tool

5. Urgency to prove effectiveness and value of meetings

7. The Approach MPI assembled a Task Force representative of expert practitioners and academics. The Task Force partnered with the Canadian Tourism Human Resources Council, a federal agency with significant experience in developing standards for industry segments. The Task Force based its work on the International Event Management Standard (IEMS), developed by the Canadian Tourism Human Resource Council and completed in June 2009. The Task Force modified IEMS for the meeting and business event industry with a focus on: relevance: tasks were important context: tasks, examples, terms and concepts were meaningful currency: standards reflected current and emergent practice completeness: standards were comprehensive and covered the scope of the profession

8. Task Force Participants MANAGEMENT LIAISON Vicki Hawarden, CMP MANAGEMENT PARTICIPANTS Didier Scaillet Joyce Dogniez, CMM Dr. Graydon Dawson Brooke Dillier CTHRC PARTNERS Philip Mondor Val Nichols Brent Moore, CMP, CMM Eva Schausberger Amanda Cecil, PhD, CMP│Chair Terri Breining, CMP, CMM Betsy Bondurant, CMP, CMM Mary Davar, MBA, CMP, CMM Barbara Cummins, CMP, CMM Michael Goldsmith, CMP Eli Gorin, CMP Tyra Hilliard, Phd, JD, CMP Teresa John, MBA Carol Krugman, MEd, CMP, CMM Jessica Schanbaum Janet Sperstad, CMP Peta Helen Thomas, CMP, MBA Cara Tracy, CMP, CMM Alexandra Wagner Chrissy Ward, CAE

9. Who is CTHRC? The CTHRC is a Canadian skills sector council whose goal is to improve on the quality of the Canadian labour force, and to assist businesses to be more flexible in meeting changing competitive demands. CTHRC is funded by the federal department of labour: Human Resources and Skills Development Canada (HRSDC). The Council works on behalf of the tourism sector to support a globally (including meetings and events) competitive workforce. www.cthrc.ca MPI partnered with CTHRC to create standards for meetings and business events. Working together, CTHRC advanced its cause of creating standards for its workforce, and MPI achieved the creation of competency framework that is the first to be recognized by a government agency. Together, each partner met its goals more effectively.

10. What are the new Meeting and Business Event Competency Standards? Integrated outline of knowledge and skills required to be considered competent at managing a variety of meetings and business events at an expert level Benchmarked and informed by IEMS, CMP and APEX Contains skills and knowledge that describe a competent meeting professional Broad and inclusive to apply to a wide range of industry career paths and experience levels

11. Do These Standards Replace the CMP? No, absolutely not. The Certified Meeting Professional designation is a certification based on knowledge of selected components of the meeting planning process These standards include the knowledge areas required to obtain the CMP and do not conflict with, but complement, the CMP requirements The International Competency Standards for Meeting and Business Event Management can be used as a basis for future certifications

12. And now here is an outline of the new competency standards INTERNATIONAL COMPETENCY STANDARDS FOR MEETING AND BUSINESS EVENT MANAGEMENT OUTLINE STRATEGIC PLANNING PROJECT MANAGEMENT RISK MANAGEMENT FINANCIAL MANAGEMENT ADMINISTRATION HUMAN RESOURCES A B C D E F Manage strategic plan for meeting or event Develop sustainability plan for meeting or event Measure value of meetings 1 4 Plan meeting or event project Manage meeting or event project Manage risk management plan Manage risks Develop financial resources Manage budget Manage cash handling Perform administrative tasks 6 8 11 Manage human resources plan Acquire staff and volunteers Train staff and volunteers Manage workforce relations 12 5 7 9 13 2 10 14 15 3 COMMUNICATION STAKEHOLDER MANAGEMENT EVENT DESIGN SITE MANAGEMENT MARKETING PROFESSIONALISM L G H J K I 28 Select site Design site Manage site Manage site infrastructure Manage on-site communications Manage marketing plan Manage marketing materials Manage meeting or event merchandise Promote event Conduct public relations activities Manage sales activities 23 17 16 Design program Engage performers and entertainers Coordinate food and beverage services Design environment Manage technical production Develop plan for attendee/participant management Manage stakeholder relationships 34 Exhibit professional behaviour Conduct business communications 35 24 18 29 25 19 26 30 27 31 20 32 21 33 22

13. What will these standards accomplish for our profession? 11 Portable, globally recognized, standardized skills and knowledge Ability to hire employees who meet recognized standards Provide a better understanding of the new business realities for our industry Transition the profession to a business results focus

14. Why should you care as an individual? Competency standards will: Create clear career paths and options Help you gain employment and advancement through proof of competency with certificates and certifications based on global standards Help you build and grow your business through your ability to hire competent, knowledgeable employees Create more job opportunities on a global basis with portable, proven skills

15. How will MPI use these standards to enable your success? They will serve as the foundation of MPI’s global training program They will be introduced in 15 leading universities and institutes around the world. Partnerships to date include: Hong Kong Polytechnic University Qatar MICE Development Institute Ryerson University San Diego State University SKEMA Business School

16. MPI Global Training The standards will be used to create all certificates and certifications for MPI. Executive Leadership Program Certification in Meetings Management (CMM) Global Certificate in Meetings and Business Events IV Introduction Basics Intermediate Advanced Strategic Executive Global Certificate in Meetings and Business Events III CMP Exam Preparation & Study Materials Global Certificate in Meetings and Business Events II Global Certificate in Meetings and Business Events I Skills Assessment Introduction to the Meeting & Event Industry

18. Research

19. Textbooks

20. One+ magazine content

21. Visual representation of career paths

23. MPI is seeking your feedback on the International Competency Standards for Meeting and Business Event Management! Comments accepted through January 31 To Comment: Review each standard and determine: Is it complete? Is it accurate? If you have recommendations, record reference number and: Click here to view the standards and provide comments by January 31: www.mpiweb.org/standards Describe what should change Provide brief explanation on why the change is needed Partial review or general commentary also welcome Specific knowledge and abilities associated with the task / skill Task / skill Reference number Questions? Email Vicki Hawarden, MPI’s VP of Knowledge vhawarden@mpiweb.org