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Banking Module

                 The source for targeted advertising.
Banking in 2012 and Beyond
The banking and finance industry is rapidly evolve with the most
recent technological advances. Here are a few predicted trends
that will enhance and effect the Banking/Finance industry in 2012
and beyond.

Digital Money
According to AC Nielsen, 90% of transactions in the U.S. will be cashless by
the year 2020. PayPal already has 63 million accounts, making it larger than
most national banks, prompting the question, “Will physical money soon be a
thing of the past?” Most observers say yes, but don’t underestimate the power
of human nature and tradition.


Smartphones Become Wallets
Mobile phones are replacing traditional items people usually carry, such a
watches and wallets. Smartphones are turning into virtual wallets and will
soon replace traditional wallets as people find it more convenient to carry their
cash digitally.


Acquire More Profitable Customers
The “profitable customer” is no longer the one who falls behind on his
payments. Similar to their tactics with checking accounts, banks are starting
to roll out premium travel rewards on credit cards with higher annual fees,
targeting those consumers willing to pay. We may also see them diversify
revenue streams by increasing reliance on less-regulated products like
medical credit cards and business services.

Source: www.nowandnext.com , 2012.
Consumers Banking State of Mind
While the economy is slowly bouncing back from the recession, the mark the recession left
on consumers heavily influences the banking/finance industry.

Risk Remains Top of Mind
• 76% say that what a company must do to earn trust includes “treat all customers fairly.”
• 75% agree they are “constantly aware of the need to identify and manage the risks that surround me.”
• 72% agree that the economic downturn has helped them prioritize what’s important in life.*


Reassess, Reconsider, Remake
• Consumers are more cautions, with 70% agreeing they have become a much more cautious person as a
  result of the economic downturn.
• Consumers are more disciplined, with only 46% agreeing that they do not have as much discipline as they
  would like when it comes to how to spend money, down from 55% in 2008.
• Consumers are more fiscally responsible, with 72% agreeing they are spending more
  responsibly than they were before the recession.*


Spending More, Saving Less, Working Longer
As a result of the economic recession,
• 48% of consumers reduced or stopped saving in general
• 34% reduced or stopped contributing to retirement savings
• 25% reduced or stopped contributing to education savings
• 13% gave up “down time” in retirement to work longer±



Source: *Yankelovich Monitor, 2011; ±TD Ameritrade Investor Index 2011.
How Investors Use Multi-Platform Media



Advertisers Spend Where Investors Aren’t Looking

                                 Consumers                                            Advertisers
                                                Use TV
                                       5% Advertising
                                                                                21%


                                                                                    Internet
                                                                                 ($1.11 billion)

                         Use Internet                                                                Publications     48%
             38%
                         Advertising              Use Publishing                                    ($2.53 billion)
                                                   Advertising                        TV
                                                                         57%
                                                                                 ($1.61 billion)



                                                                               31%




Source: “Personal Investing: How American’s Make Decisions”, November 2009
The Power of Magazines

• 82% of adults read a magazine last month.

• 80% of adults with household incomes of $100,000+
  read magazines.

• The average number of issues read a month is 10.

• On average, 43 minutes are spent reading a magazine.

• More than two-thirds (67%) of readers act on magazine ads.

• Magazines build buzz. Readers are more likely than users
  of other media to influence family and friends on products
  and services.

• Magazines remain the number one medium for driving
  purchase consideration and intent.




Source: Fall 2011 GfK MRI; MPA 2011/2012.
Magazines Are a Smart Investment

Adults who read magazines and go online are more likely to be financial influentials.

                                         Internet Users                                152
                                         Magazine Readers                        138
Business Influential                     Newspaper Readers              113
                                         Radio Listeners               107
                                         TV Viewers          63


                                         Magazine Readers                              150
                                         Newspaper Readers                     133
Insurance Influential                    Internet Users                        131
                                         Radio Listeners                 117
                                         TV Viewers               77




Source: GfK MRI, Doublebase 2011, Quintile I.
Affluent Investors Rely on Magazines

Heavy users of magazine are most likely to be affluent investors. They index
highest for having used any full-service broker in the past year, and for owning
financial accounts with a total value of $500,000 or more.


Affluent Investors Read Magazines
In Past Year           Magazines                              Television   Radio

Used full-service broker                   134                  119        105

Value of total financial
Accounts $500,000+                         127                  114        101




Source: Ipsos Mendelsohn Affluent Survey, 2011.
Heavy Media Users, Indexed to Heads of House, HHI $100,000+
You Choose. We Deliver.
MNI    business
MNI Business readers are influential
decision makers who invest for success.

Reader Profile
Median Age: 50
Male/Female: 64%/36%                      MNI Business Readers are More Likely to
Median HHI: $153,700
Median Net Worth: $713,600                  • Make 20+ security transactions in the past year
                                            • Have influence over others when buying and selling securities
                                            • Be a business decision maker for financial services
                                            • Have a household income of $500,000+
                                            • Have liquid assets of $1,000,000+
                                            • Be Alpha Affluents, those age 40 – 64 with a household income
                                              of $250,000+

                                          Target: Investment Influential
                                           MNI Business                                               248   Composition Index
                                                                                                              Adults = 100

                                           Radio                                    135

                                           Internet                               129

                                           TV                                 114


                                          Source: 2011 Ipsos Mendelsohn Affluent Study, Quintile I.
MNI    news
MNI News readers are influential
consumers who stay informed.

Reader Profile
Median Age: 48
Male/Female: 62%/38%               MNI News Readers are More Likely to
Median HHI: $147,100                 • Have a household income of $500,000+
Median Net Worth: $638,700
                                     • Have liquid assets of $1,000,000+
                                     • Be Alpha Affluents, those age 40 – 64 with a household income
                                       of $250,000+
                                     • Make 20+ security transactions in the past year
                                     • Have influence over others when buying and selling securities
                                     • Use a full service broker


                                   Target: Household Income $500,000+
                                                                                                                      % Reach
                                                                                                              44%   6x Schedule
                                   MNI News
                                                           13%
                                   The Economist
                                         3%
                                   Robb Report

                                         3%
                                   The Atlantic

                                   *Bloomberg Businessweek is not available in all markets. For more information
                                   please contact your MNI Account Executive or visit mni.com..

                                   Source: 2011 Ipsos Mendelsohn Affluent Study.
MNI    thought leader
The MNI Thought Leader audience is
authoritative and influential.

Reader Profile
Median Age: 50                       MNI Thought Leader Readers are More Likely to
Male/Female: 58%/42%
Median HHI: $149,400                   • Make 20+ security transactions in the past year
Median Net Worth: $723.800             • Have a household income of $500,000+
                                       • Have influence over others when buying and selling securities
                                       • Have liquid assets of $1,000,000+
                                       • Be Alpha Affluents, those age 40 – 64 with a household income
                                         of $250,000+
                                       • Use a full service broker


                                     Target: Have $1,000,000+ in liquid assets
                                                                                                       % Reach
                                                                                     38%             6x Schedule
                                     MNI Thought Leader
                                                 7%
                                     SmartMoney
                                                6%
                                     Kiplinger’s Personal Finance

                                           3%
                                     Barron’s




                                     Source: 2011 Ipsos Mendelsohn Affluent Study.
MNI    entertainment
MNI Entertainment readers are red-
carpet consumers with spending power.

Reader Profile
Median Age: 40
Male/Female: 33%/67%                    MNI Entertainment Readers are More Likely to
Median HHI: $68,114                       • Pay bills online
                                          • Have a household income of $150,000+
                                          • Obtain financial information online
                                          • Have a 529 savings plan
                                          • Have a personal money manager
                                          • Use ATM/Cash Machines



                                        Target: Pay bills online
                                                                                           % Reach
                                                                                   45%   6x Schedule
                                        MNI Entertainment
                                                                    20%
                                        US Weekly
                                                               16%
                                        Rolling Stone

                                                         12%
                                        Star


                                        Source: 2011 Doublebase GfK MRI.
MNI    luxury
MNI Luxury readers are affluent
consumers who live the good life.

Reader Profile
Median Age: 49
Male/Female: 28%/72%                MNI Luxury Readers are More Likely to
Median HHI: $146,700                  • Be Alpha Affluents, those age 40 – 64 with a household income
Median Net Worth: $659,700              of $250,000+
                                      • Have a household income of $500,000+
                                      • Be a business decision maker for treasury/banking services
                                      • Have liquid assets of $1,000,000+
                                      • Use a full service broker
                                      • Be a business decision maker for financial services


                                    Target: Alpha Affluents
                                                                                                       % Reach
                                                                                    40%              6x Schedule
                                    MNI Luxury
                                                       12%
                                    Martha Stewart Living
                                           4%
                                    Robb Report

                                         2%
                                    Veranda


                                    Source: 2011 Ipsos Mendelsohn Affluent Study.
MNI    family
MNI Family readers are household
decision makers with purchasing power.

READER PROFILE
Median Age: 35
Male/Female: 88%/82%                     MNI Family Readers are More Likely to
Median HHI: $59,294                        • Have a 529 savings plan
                                           • Pay bills online
                                           • Obtain financial information online
                                           • Use ATM/Cash Machines
                                           • Have overdraft protection on bank accounts
                                           • Prefer to bank in person (over 50%)



                                         Target: Have a 529 College Savings Plan
                                          MNI Family                                                129   Composition Index
                                                                                                            Adults = 100

                                          Newspaper                                           114

                                          Radio                                              108

                                          TV                                            99




                                         Source: 2011 Doublebase GfK MRI, Quintile I.
MNI    style & design
MNI Style & Design readers are
contemporary women with
sophisticated style.
READER PROFILE
Median Age: 50                   MNI Style & Design Readers are More Likely to
Male/Female: 25%/75%               • Be Alpha Affluents, those age 40 – 64 with a household income
Median HHI: $72,504                  of $250,000+
Median Net Worth: $637,700
                                   • Use a full service broker
                                   • Have a household income of $500,000+
                                   • Have liquid assets of $1,000,000+
                                   • Be a business decision maker for treasury/banking services
                                   • Be a business decision maker for financial services


                                 Target: Use a Full Service Broker
                                                                                                    % Reach
                                                                                   36%            6x Schedule
                                 MNI Style & Design
                                                            13%
                                 Martha Stewart Living
                                                     10%
                                 Architectural Digest

                                            3%
                                 Veranda


                                 Source: 2011 Ipsos Mendelsohn Affluent Study.
Increase Ad Effectiveness

Don’t miss your chance to really get noticed with MNI’s on-page products.
Eye-catching, attention-grabbing creativity that makes function fun.


• Deliver memorable messages with unique ad formats.

• Increase readership and response by providing a powerful
  call-to-action.

• Allow for easy tracking to measure the success of your ad.


    Post-it®                      BRC                  Laminated Card   Gatefold
Online Banking

The internet is an integral part of everyday banking. Online banking
volume across top 10 banks grew to 65 million customers.




Source: comScore, February 2012.
LDA Customers = Liquid deposit account customers include users of checking, savings, and money market accounts.
Online Ad Spending Projected to Increase

Bank spending online is projected to reach $5.54 billion by
2015, doubling the category spending since 2009.
Banking & Finance Advertising Thrives


• The banking industry spent more than $321 million on
  display advertising in Q4 2010 alone, generating 90 billion
  impressions.
• Financial services ad revenue increased by 33.5%
  between the first half of 2010 and the first half of 2011.
• One-third of respondents believe they will be increasing
  their banking and finance ad spending in 2012.




Source: eMarketer, 2012.
MNI Digital
• Hyper-targeting expertise with a full service, in-house team of digital experts.

• 8,000+ site partnerships with over 9.5 billion impressions purchased in the past five years.

• Branded, trusted national and local sites.

• Proprietary Omnipoint system for campaign creation, research, reporting, and optimizing.

• Best-in-class service with proprietary ad tracking systems.
8,000+ Partner Sites

                       Targeting and creative make online more effective.
                        • IP address          • Destination   • Search Retargeting
                        • Geographic          • Contextual    • Spongecell
                        • Day-part            • Behavioral    • Linkstorm
                        • Custom Audience     • Retargeting   • Oggifinogi
                        • Weather-Triggered   • Demo          • PointRoll Rich Media
Agency Partnerships
Customized Online Display Campaigns
MNI delivers highly customized campaigns to exceed your objectives through our targeting
capabilities, dedicated team of digital experts, and plethora of historical knowledge.

From local, scalable online display campaigns and
top-tier digital networks, to local search and effective
mobile ads, MNI Digital offers the ideal solution for
getting your ad noticed by the right audience at the
right time. Our extensive client roster shows our
expertise in providing results for ad agencies, small
and large businesses, and everyone in between.


With More than 8,000 Online Partners,
MNI Digital Makes it Simple to Connect
with Your Audience.
• Expert market analysis and campaign strategy

• Full-service media planning and buying

• Ad trafficking, serving, reporting, and optimization

• Post-campaign analysis and recommendations

• Reliable reconciliation and a single invoice
MNI Ad Network

A Simple Solution to Reaching Your Audience in the
Markets You Want, at a Cost-Effective Price
MNI has been the targeting expert for more than 40 years, and in addition to
top data providers and retargeting technologies, MNI can also improve your
campaign’s efficiency with demographic and behavioral targeting, or develop
a custom channel to reach the consumers you need to grow your business.




Performance                                                                    MNI Ad Network
and Transparency                                                               Fast Facts
The MNI Ad Network combines the
                                                                               • Reach 69% of the total
benefits of a network with the
                                                                                 online audience
transparency of a custom site-by-
site campaign for maximum ROI.                                                 • 150 million monthly
Get the traffic and reporting you                                                unique visitors
need, and the performance you
                                                                               • 17 billion monthly page
want, all in one simple buy with
                                                                                 views
MNI’s proprietary ad network




                                                                                Source: comScore November 2011.
MNI Ad Network

                                                                                             The Best
                                                                                             Data Providers,
                                                                                             Smart Solutions
                                                                                             MNI partners with the best data
                                                                                             providers in the industry to offer
                                                                                             advertisers enhanced targeting
                                                                                             and campaign efficiency. MNI’s
                                                                                             dedicated team of media
                                                                                             professionals makes sense of
                                                                                             the data and makes complex
                                                                                             campaigns simple.




Advanced Targeting Capabilities
Take advantage of MNI’s history as advanced targeting experts with these proven techniques
for making campaigns more effective:




Behavioral    Demographic       Contextual     Geographic     By Daypart     Retargeting
MNI Local Site Network

A Simple Way to Reach Consumers Close to Home.
With local site networks, MNI Digital makes it easy to connect with consumers
where they live, work, and travel to. The internet is a powerful resource for
consumers, and savvy marketers know they need to be where their customers
are—on local media sites.



Benefits of the MNI Local Site Network
• Broad reach across market-specific sites
• All the benefits of a network buy, with the reporting of a
  site-by-site campaign
• Strong performance to maximize ROI
• Competitive and efficient CPMs


        Get Your Business on the Map
        Advertising on local media sites with MNI allows marketers to target
        audiences with relevant local content in highly-defined geographical areas.


         Local Ads Mean Business
         Instantly increase awareness and relevance with your localized ad
         message on trusted local sites.


         All Advertising is Local Advertising
         Local, geo-targeted digital campaigns are ideal for isolating key audiences and
         markets, providing potential customers with specific hometown information that
         meets their needs.
Research Trends: Local Advertising


• Investment in U.S. online advertising is growing and is projected
  to enjoy double digit growth through 2014. BIA/Kelsey estimated
  U.S. Local Online Ad Spending to be $23.3 billion in 2011.

• U.S. agencies surveyed stated that 90% of clients ask for
  geographically targeted ads.

• Local search, mobile devices, hyperlocal communities and daily
  deals are growing in popularity with consumers, each offering on-
  demand access to community news and information.

• Targeted display ads dominate local online advertising; by 2015,
  targeted display ads are projected to grow to $11 billion.




  Source: eMarketer, December 2011.
MNI Local Search

MNI Makes it Easy for Local Consumers to Find You with a
Search Campaign that’s Turnkey and Effective.
If used properly, Search Engine Marketing (SEM) can be a valuable lead source
with incredible ROI. Without the right information and resources, SEM can also be
a time and money drain. MNI makes SEM simple and effective by providing solid
local advertising strategies that get results!


Successful Local Search Campaigns Start with MNI
• Reaches 94% of web searchers in a given market
                                                                                                 Reach 94% of
• Provides geo-targeted advertising to specific local markets                                    Web Searchers
• Builds a comprehensive list of relevant and locally modified keywords
• Partners with leading search engines: Google, Yahoo!, and Bing
• Tracks post-click actions (e.g., phone calls, emails, and other online activities)
• Optimizes your campaign, and monitors bids to maximize leads, increasing ROI
• Provides transparent results by keyword and search engine
 Source: comScore.



The Power of SEM
• 46% of all U.S. online ad spending for 2011 was on search.†
• B2B and B2C marketers believe that, respectively, 57% and 41% of their leads come from SEM.*
• 53% of B2B and B2C marketers will increase their SEM budget in 2012.*
                                                                                                      Source: comScore.
 Source: †September 2011 eMarketer, *October 2011 eMarketer.
Research Trends: Local Search


• Local online and mobile search offer consumers on-demand access
  to information; 53% of U.S. internet users sought local community
  information on search engines.

• 70% of consumers checked out local businesses or restaurants
  online before shopping. 17% of these consumers relied on the first
  listing on the search engine results page, highlighting how
  convenience trumps relevancy.

• 41% of marketers believe that having a local search presence was
  important, if not critical, for achieving search marketing objectives.




  Source: eMarketer, December 2011.
Spongecell
MNI provides vibrant, rich media that transforms a standard display ad into an eye-
catching, interactive opportunity. This treatment is ideal for direct response or
branding campaigns, as increased interactivity improves effectiveness and ROI.

Spongecell interactive options include

• Test special offers

• Sign up for a checking account

• Branch locations


Robust, easy to use reporting collects
consumer action data right inside the ad.
These unique metrics provide more data
than click-through alone.

• Real-time reporting

• Detailed metrics

• Download XLS or share reports




 Capabilities are dependent on goals and objectives of campaign.
Behavioral Targeting
Behavioral targeting tracks the action of thousands of users as they surf the web and
aggregates them for trends, becoming the basis for targeting.

This online technique that serves ads based on algorithms and behavioral targeting shares some key elements with
paid search advertising. Information can include purchase trends or be merged with visitor demographic data such
as age, gender and ZIP code.

Behavioral targeting segments the audience based
on observed and measured data, including

• Page/site users visit

• Content viewed

• Search queries

• Ads consumers click on

• Information they share on social sites

• Product(s) consumers put in online shopping carts




 Capabilities are dependent on goals and objectives of campaign.
MNI Retargeting
MNI Retargeting allows advertisers to reach consumers who
have already visited your site with a retargeting network.
Retargeting encourages users to:

• Complete a form for more information

• Answer a survey

• Enter a contest/sweepstakes

• Purchase a product or service


Retargeting Increases ROI and Online Conversion Rates
MNI Retargeted display ads are available on thousands of sites across the web. Retargeted ads
get served for 30 days, or until the user returns to the site and converts.

• On average, 98% of prospects leave a site without converting. MNI Retargeting allows you to
  raise awareness and stay top-of-mind with these potential customers.

• Retargeted customers are five times more likely to convert than new customers.

• Retargeted customers typically spend more per conversion than non-retargeted customers on
  where your lost prospect goes.
                                                                      Source: Imedia Connection, 2010.




 Capabilities are dependent on goals and objectives of campaign.
MNI Digital and Oggifinogi
MNI Digital’s partnership with industry expert Oggifinogi provides highly
interactive rich video campaigns in real time, with extensive optimization and
analytics.
MNI Digital and Oggifinogi offer cutting edge technology, including

• Impressive reporting techniques to help create a deeper analysis than basic
  impression and click through tracking.

• Creative unit design with Oggifinogi’s patent pending wizard and orb technology to
  create campaigns quickly with much richer features.

• Full video management system for campaigns featuring multiple commercial,
  webisodic and branded videos, dynamic playlists, branching video,
  transcoding and syndication support.

• Flexibility making it easier to modify ad units to include additional features.




 Capabilities are dependent on goals and objectives of campaign.
Floodlight Tagging

Floodlight tags help advertisers track how consumers are using their website.
Floodlight Tagging tracks the number of times individuals click-through to advertiser’s
landing pages after seeing the ad, helping advertisers track how consumers are using
their website at no extra charge.
Tag activity is reported in DART only if it is triggered by a user who

• Clicks an ad and is sent to the website, or views an ad and accesses the website
  sometime in the future.

• Performs an activity on a web page containing a tag.

• Performs this activity within 30 days of clicking and/or viewing a tagged ad.




 Capabilities are dependent on goals and objectives of campaign.
Best-in-Class Services

MNI Digital provides one resource for expert online planning, negotiating, buying, reporting,
optimization, and billing.

                                       Nielsen//Net Ratings
                                       Critical internet media and market research and analysis for optimal site
                                       selection.

                                       comScore, Inc.
                                       A global internet information provider for consumer behavior insight.

                                       Spongecell
                                       Rich Media with innovative ad engagement and interaction opportunities.

                                       DoubleClick MediaVisor
                                       The planning and operations center for your online campaign.

                                       DoubleClick DART®
                                       A reliable, scalable tool for serving and analyzing online campaigns.

                                       PointRoll
                                       Innovative, rich media technology solutions.
Measurable Results

                                                                   Reliable and measurable data guaranteed
                                                                   to maximize your online buy.

                                 DART                              Frequent reports on campaign performance
                                                                   by site and placement; detailed optimization analysis with
                                                                   actions taken.

                                                                   Post-campaign performance analysis with
                                                                   site summary, campaign learnings, and recommendations
                                                                   for future schedules.

                                                                   Dedicated analytics team to support, analyze,
                                                                   and optimize.

Example Report:
                                                   Online Media Campaign Performance Report
                                                    Reporting Period: 10/14/2011-11/21/2011
                                                             Dollars Delivered                        Impressions                   Clicks

                                                                                 Index to                             Index to Clicks
                                                       Planned        Actual                Planned       Actual                          Click Rate
                                                                                  Actual                               Actual Recorded
  Site
  MNI Digital   Ad Network_InMarket MBA_Flt1       $      10,000         9,973       100%    1,176,471    1,173,292     100%        304        0.03%
  MNI Digital   Ad Network_Business/Finance_Flt1   $       8,700         8,518        98%    1,087,500    1,064,802      98%        438        0.04%
  MNI Digital   Ad Network_InMarket MBA_Flt2       $       8,000             -         0%      941,176          -         0%          0
  MNI Digital   Ad Network_Business/Finance_Flt2   $       8,000             -         0%    1,000,000          -         0%          0
  Totals                                                  34,700        18,491        53%   4,205,147     2,238,094      53%        742        0.03%
New Age of Tech Adoption
Mobile Finance Has Come of Age

Nearly one in five mobile device owners accessed financial info from their phone.




Source: comScore, February 2012.
Consumers Act on Mobile Advertising
Mobile’s ability to reach consumers in-market, coupled with
emerging trends such as geo-location, can help advertisers
make an immediate impact.

After viewing a mobile ad, consumers take the following actions

• 63% browse a website

• 56% download a mobile app

• 45% watch a video

• 43% redeem or download a coupon

• 30% request more information

• 29% purchase a product




Source: eMarketer, September 2011.
MNI Mobile
MNI Mobile helps advertisers take advantage of the growing mobile
marketplace with location-based consumer targeting and top quality
national brands.

MNI has a dedicated team of digital targeted market experts who are well-versed in
developing full-service, robust, customized solutions for your business. From strategic
development and implementation to optimization, reporting and post-campaign analysis,
making mobile simple.


MNI Mobile Networks Provide
• Access to your audience wherever they go

• Opportunities to offer coupons and promote sales

• Eye-catching and memorable rich media creative
Reach Your Audience & Objectives
Advertisers are increasingly turning to mobile marketing as a
dynamic solution for reaching consumers efficiently and effectively.
Ensuring that advertisers get their message in front of their
ideal audience, MNI Mobile can target consumers by

• Geography

• Demographics

• Channel

• Carrier

• Handset model

• Handset features

• Manufacturer

• Operating system

• Location-Based/Geo-Fencing

• And more…
Tech Savvy Meets Tech Simple

With our exclusive partnerships and full-service team of dedicated
targeted advertising experts, MNI Digital is fully-equipped to develop a
robust, customized solution for your business.

MNI Digital delivers turnkey mobile campaigns, including


• Strategic development
• Implementation
• Optimization
• Reporting
• Post-campaign analysis
Creative Executions
Go local, Get results.

MNI Digital offers flash and rich media options across every
major carrier, with expert partnerships that deliver the
largest reach and most diverse solutions.


Reach your marketing objectives with
creative executions that are

• Perfect for building brand awareness
• Cost effective
• Available on a massive scale
• Universally available on any mobile device
• Interactive and engaging to a tech-savvy audience


MNI Offers a breadth of creative opportunities
to reach your target audience

• Static Ads
• Standard Flash/HTML5 Creative
• Rich Media including expandable and videos
• Click through or click to call functionality
SMS/Text Message

Visibility is valuable.

Benefit from the billions of text messages sent every day
by adding an SMS/Text messaging component to your
MNI Digital campaign.


MNI Digital makes it easy for you to gain greater brand visibility and
interaction with your audience, which translates into a measurable
increase in your ROI.


• Personal, opt-in communication
• Highly interactive
• Localized messaging
• Direct response driven
• Drive sales and track responses
Research Trends: Mobile Marketplace


• Search is predicted to account for the largest share of total
  U.S. mobile ad spending in 2015 at 40% followed by banner
  ads and rich media at 36%.

• Local mobile advertising is predicted to account for 70% of
  mobile ad spending in 2015.

• 90% of U.S. mobile users age 18-39 looked up local retailer
  information on their local device; more than half also
  researched an online purchase or sought out a coupon.

• 56% of mobile users are searching through apps, a
  noteworthy increase from 2010’s 42%.

• Geo-targeting is on the rise showing a 24% growth from Q1
  to Q2 2011 for local-targeted display ads.




Source: eMarketer, December 2011.
Research Trends: Mobile News


• Local news is going mobile with nearly half of Americans getting
  some local news information from their cell phone or tablet.

• 42% of mobile device owners report getting weather information
  on their cell phone; 37% say they get material about restaurants
  or other local businesses on their phones.

• Mobile news consumers are younger, live in higher income
  households, and are newer residents of their communities.

• One fourth of mobile local news consumers report having apps to
  help them get information about local news.

• Most local news consumers participate in local news by sharing
  or posting links and stories.




     Source: Pew Research Center; State of the News Media 2011.
MNI’s Powerful Partnerships

Amegy Bank                                     Fidelity Investments               Lakeland Bank                 Suntrust
Ameriprise Financial                           Fiduciary Trust                    LowerMyBills.com              TD Bank
Associated Bank-Corp.                          Fifth Third Bank/OH                Lowry Hill                    TD Bank/NJ
BB&T                                           First Bank                         M & I Bank                    Texas Capital Bank
Blackhawk Network                              First Bank/CO                      M&T Bank                      Texas Dow Employees Credit Union
BOK Financial Corporation                      First Choice Bank                  Missouri Bank                 The Education Plan
California Bank & Trust                        First Citizens Bank/NC             Montgomery Bank               The PrivateBank
Capital One                                    First Niagara Financial Group      National Penn Bank            TIAA-CREF
Charles Schwab & Co.                           First Republic Bank                NBT Bank                      Tompkins Financial Center
Chase Card Services                            First Tennessee Bank               Nevada State Bank             UBS Financial Services
Chase Card Services/AARP                       Fisher Investments                 New Alliance Bank             UHY Advisors LLC
Chase Card Services/United Mileage Plus Visa   Florida Prepaid College Program    North Carolina Savings Plan   Unibank
Chase Retail                                   Harris Bank National Association   One West Bank                 Union Bank
Citibank, N.A.                                 Harris Trust                       PNC Bank Corp.                US Bank-Minneapolis
Coastal Federal Credit Union                   Harris Trust/Savings               PNC Financial Services        USAA
Cole Taylor Bank                               Huntington Bank                    Propel Financial Services     Utah Educational Savings Plan (UESP)
Community Bank                                 IBC Bank                           Provident Loan Society        Virginia College Savings Plan
Country Financial                              International Monetary Fund        PSECU                         Wells Fargo - WI
Eastern Bank                                   Intrust Bank                       RBC Bank                      Wells Fargo Bank - Sf
Fannie Mae                                     John Hancock                       Schneider Downs & Co          Wells Fargo Funds Management
Fenimore Asset Management                      Johnson Bank/Johnson Financial     SMART                         Wintrust Financial
Fidelity Homestead Savings Bank                Key Bank                           StellarOne Corp               Zions National Bank

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MNI Banking Module

  • 1. Banking Module The source for targeted advertising.
  • 2. Banking in 2012 and Beyond The banking and finance industry is rapidly evolve with the most recent technological advances. Here are a few predicted trends that will enhance and effect the Banking/Finance industry in 2012 and beyond. Digital Money According to AC Nielsen, 90% of transactions in the U.S. will be cashless by the year 2020. PayPal already has 63 million accounts, making it larger than most national banks, prompting the question, “Will physical money soon be a thing of the past?” Most observers say yes, but don’t underestimate the power of human nature and tradition. Smartphones Become Wallets Mobile phones are replacing traditional items people usually carry, such a watches and wallets. Smartphones are turning into virtual wallets and will soon replace traditional wallets as people find it more convenient to carry their cash digitally. Acquire More Profitable Customers The “profitable customer” is no longer the one who falls behind on his payments. Similar to their tactics with checking accounts, banks are starting to roll out premium travel rewards on credit cards with higher annual fees, targeting those consumers willing to pay. We may also see them diversify revenue streams by increasing reliance on less-regulated products like medical credit cards and business services. Source: www.nowandnext.com , 2012.
  • 3. Consumers Banking State of Mind While the economy is slowly bouncing back from the recession, the mark the recession left on consumers heavily influences the banking/finance industry. Risk Remains Top of Mind • 76% say that what a company must do to earn trust includes “treat all customers fairly.” • 75% agree they are “constantly aware of the need to identify and manage the risks that surround me.” • 72% agree that the economic downturn has helped them prioritize what’s important in life.* Reassess, Reconsider, Remake • Consumers are more cautions, with 70% agreeing they have become a much more cautious person as a result of the economic downturn. • Consumers are more disciplined, with only 46% agreeing that they do not have as much discipline as they would like when it comes to how to spend money, down from 55% in 2008. • Consumers are more fiscally responsible, with 72% agreeing they are spending more responsibly than they were before the recession.* Spending More, Saving Less, Working Longer As a result of the economic recession, • 48% of consumers reduced or stopped saving in general • 34% reduced or stopped contributing to retirement savings • 25% reduced or stopped contributing to education savings • 13% gave up “down time” in retirement to work longer± Source: *Yankelovich Monitor, 2011; ±TD Ameritrade Investor Index 2011.
  • 4. How Investors Use Multi-Platform Media Advertisers Spend Where Investors Aren’t Looking Consumers Advertisers Use TV 5% Advertising 21% Internet ($1.11 billion) Use Internet Publications 48% 38% Advertising Use Publishing ($2.53 billion) Advertising TV 57% ($1.61 billion) 31% Source: “Personal Investing: How American’s Make Decisions”, November 2009
  • 5.
  • 6. The Power of Magazines • 82% of adults read a magazine last month. • 80% of adults with household incomes of $100,000+ read magazines. • The average number of issues read a month is 10. • On average, 43 minutes are spent reading a magazine. • More than two-thirds (67%) of readers act on magazine ads. • Magazines build buzz. Readers are more likely than users of other media to influence family and friends on products and services. • Magazines remain the number one medium for driving purchase consideration and intent. Source: Fall 2011 GfK MRI; MPA 2011/2012.
  • 7. Magazines Are a Smart Investment Adults who read magazines and go online are more likely to be financial influentials. Internet Users 152 Magazine Readers 138 Business Influential Newspaper Readers 113 Radio Listeners 107 TV Viewers 63 Magazine Readers 150 Newspaper Readers 133 Insurance Influential Internet Users 131 Radio Listeners 117 TV Viewers 77 Source: GfK MRI, Doublebase 2011, Quintile I.
  • 8. Affluent Investors Rely on Magazines Heavy users of magazine are most likely to be affluent investors. They index highest for having used any full-service broker in the past year, and for owning financial accounts with a total value of $500,000 or more. Affluent Investors Read Magazines In Past Year Magazines Television Radio Used full-service broker 134 119 105 Value of total financial Accounts $500,000+ 127 114 101 Source: Ipsos Mendelsohn Affluent Survey, 2011. Heavy Media Users, Indexed to Heads of House, HHI $100,000+
  • 9. You Choose. We Deliver.
  • 10. MNI business MNI Business readers are influential decision makers who invest for success. Reader Profile Median Age: 50 Male/Female: 64%/36% MNI Business Readers are More Likely to Median HHI: $153,700 Median Net Worth: $713,600 • Make 20+ security transactions in the past year • Have influence over others when buying and selling securities • Be a business decision maker for financial services • Have a household income of $500,000+ • Have liquid assets of $1,000,000+ • Be Alpha Affluents, those age 40 – 64 with a household income of $250,000+ Target: Investment Influential MNI Business 248 Composition Index Adults = 100 Radio 135 Internet 129 TV 114 Source: 2011 Ipsos Mendelsohn Affluent Study, Quintile I.
  • 11. MNI news MNI News readers are influential consumers who stay informed. Reader Profile Median Age: 48 Male/Female: 62%/38% MNI News Readers are More Likely to Median HHI: $147,100 • Have a household income of $500,000+ Median Net Worth: $638,700 • Have liquid assets of $1,000,000+ • Be Alpha Affluents, those age 40 – 64 with a household income of $250,000+ • Make 20+ security transactions in the past year • Have influence over others when buying and selling securities • Use a full service broker Target: Household Income $500,000+ % Reach 44% 6x Schedule MNI News 13% The Economist 3% Robb Report 3% The Atlantic *Bloomberg Businessweek is not available in all markets. For more information please contact your MNI Account Executive or visit mni.com.. Source: 2011 Ipsos Mendelsohn Affluent Study.
  • 12. MNI thought leader The MNI Thought Leader audience is authoritative and influential. Reader Profile Median Age: 50 MNI Thought Leader Readers are More Likely to Male/Female: 58%/42% Median HHI: $149,400 • Make 20+ security transactions in the past year Median Net Worth: $723.800 • Have a household income of $500,000+ • Have influence over others when buying and selling securities • Have liquid assets of $1,000,000+ • Be Alpha Affluents, those age 40 – 64 with a household income of $250,000+ • Use a full service broker Target: Have $1,000,000+ in liquid assets % Reach 38% 6x Schedule MNI Thought Leader 7% SmartMoney 6% Kiplinger’s Personal Finance 3% Barron’s Source: 2011 Ipsos Mendelsohn Affluent Study.
  • 13. MNI entertainment MNI Entertainment readers are red- carpet consumers with spending power. Reader Profile Median Age: 40 Male/Female: 33%/67% MNI Entertainment Readers are More Likely to Median HHI: $68,114 • Pay bills online • Have a household income of $150,000+ • Obtain financial information online • Have a 529 savings plan • Have a personal money manager • Use ATM/Cash Machines Target: Pay bills online % Reach 45% 6x Schedule MNI Entertainment 20% US Weekly 16% Rolling Stone 12% Star Source: 2011 Doublebase GfK MRI.
  • 14. MNI luxury MNI Luxury readers are affluent consumers who live the good life. Reader Profile Median Age: 49 Male/Female: 28%/72% MNI Luxury Readers are More Likely to Median HHI: $146,700 • Be Alpha Affluents, those age 40 – 64 with a household income Median Net Worth: $659,700 of $250,000+ • Have a household income of $500,000+ • Be a business decision maker for treasury/banking services • Have liquid assets of $1,000,000+ • Use a full service broker • Be a business decision maker for financial services Target: Alpha Affluents % Reach 40% 6x Schedule MNI Luxury 12% Martha Stewart Living 4% Robb Report 2% Veranda Source: 2011 Ipsos Mendelsohn Affluent Study.
  • 15. MNI family MNI Family readers are household decision makers with purchasing power. READER PROFILE Median Age: 35 Male/Female: 88%/82% MNI Family Readers are More Likely to Median HHI: $59,294 • Have a 529 savings plan • Pay bills online • Obtain financial information online • Use ATM/Cash Machines • Have overdraft protection on bank accounts • Prefer to bank in person (over 50%) Target: Have a 529 College Savings Plan MNI Family 129 Composition Index Adults = 100 Newspaper 114 Radio 108 TV 99 Source: 2011 Doublebase GfK MRI, Quintile I.
  • 16. MNI style & design MNI Style & Design readers are contemporary women with sophisticated style. READER PROFILE Median Age: 50 MNI Style & Design Readers are More Likely to Male/Female: 25%/75% • Be Alpha Affluents, those age 40 – 64 with a household income Median HHI: $72,504 of $250,000+ Median Net Worth: $637,700 • Use a full service broker • Have a household income of $500,000+ • Have liquid assets of $1,000,000+ • Be a business decision maker for treasury/banking services • Be a business decision maker for financial services Target: Use a Full Service Broker % Reach 36% 6x Schedule MNI Style & Design 13% Martha Stewart Living 10% Architectural Digest 3% Veranda Source: 2011 Ipsos Mendelsohn Affluent Study.
  • 17. Increase Ad Effectiveness Don’t miss your chance to really get noticed with MNI’s on-page products. Eye-catching, attention-grabbing creativity that makes function fun. • Deliver memorable messages with unique ad formats. • Increase readership and response by providing a powerful call-to-action. • Allow for easy tracking to measure the success of your ad. Post-it® BRC Laminated Card Gatefold
  • 18.
  • 19. Online Banking The internet is an integral part of everyday banking. Online banking volume across top 10 banks grew to 65 million customers. Source: comScore, February 2012. LDA Customers = Liquid deposit account customers include users of checking, savings, and money market accounts.
  • 20. Online Ad Spending Projected to Increase Bank spending online is projected to reach $5.54 billion by 2015, doubling the category spending since 2009.
  • 21. Banking & Finance Advertising Thrives • The banking industry spent more than $321 million on display advertising in Q4 2010 alone, generating 90 billion impressions. • Financial services ad revenue increased by 33.5% between the first half of 2010 and the first half of 2011. • One-third of respondents believe they will be increasing their banking and finance ad spending in 2012. Source: eMarketer, 2012.
  • 22. MNI Digital • Hyper-targeting expertise with a full service, in-house team of digital experts. • 8,000+ site partnerships with over 9.5 billion impressions purchased in the past five years. • Branded, trusted national and local sites. • Proprietary Omnipoint system for campaign creation, research, reporting, and optimizing. • Best-in-class service with proprietary ad tracking systems.
  • 23. 8,000+ Partner Sites Targeting and creative make online more effective. • IP address • Destination • Search Retargeting • Geographic • Contextual • Spongecell • Day-part • Behavioral • Linkstorm • Custom Audience • Retargeting • Oggifinogi • Weather-Triggered • Demo • PointRoll Rich Media
  • 25. Customized Online Display Campaigns MNI delivers highly customized campaigns to exceed your objectives through our targeting capabilities, dedicated team of digital experts, and plethora of historical knowledge. From local, scalable online display campaigns and top-tier digital networks, to local search and effective mobile ads, MNI Digital offers the ideal solution for getting your ad noticed by the right audience at the right time. Our extensive client roster shows our expertise in providing results for ad agencies, small and large businesses, and everyone in between. With More than 8,000 Online Partners, MNI Digital Makes it Simple to Connect with Your Audience. • Expert market analysis and campaign strategy • Full-service media planning and buying • Ad trafficking, serving, reporting, and optimization • Post-campaign analysis and recommendations • Reliable reconciliation and a single invoice
  • 26. MNI Ad Network A Simple Solution to Reaching Your Audience in the Markets You Want, at a Cost-Effective Price MNI has been the targeting expert for more than 40 years, and in addition to top data providers and retargeting technologies, MNI can also improve your campaign’s efficiency with demographic and behavioral targeting, or develop a custom channel to reach the consumers you need to grow your business. Performance MNI Ad Network and Transparency Fast Facts The MNI Ad Network combines the • Reach 69% of the total benefits of a network with the online audience transparency of a custom site-by- site campaign for maximum ROI. • 150 million monthly Get the traffic and reporting you unique visitors need, and the performance you • 17 billion monthly page want, all in one simple buy with views MNI’s proprietary ad network Source: comScore November 2011.
  • 27. MNI Ad Network The Best Data Providers, Smart Solutions MNI partners with the best data providers in the industry to offer advertisers enhanced targeting and campaign efficiency. MNI’s dedicated team of media professionals makes sense of the data and makes complex campaigns simple. Advanced Targeting Capabilities Take advantage of MNI’s history as advanced targeting experts with these proven techniques for making campaigns more effective: Behavioral Demographic Contextual Geographic By Daypart Retargeting
  • 28. MNI Local Site Network A Simple Way to Reach Consumers Close to Home. With local site networks, MNI Digital makes it easy to connect with consumers where they live, work, and travel to. The internet is a powerful resource for consumers, and savvy marketers know they need to be where their customers are—on local media sites. Benefits of the MNI Local Site Network • Broad reach across market-specific sites • All the benefits of a network buy, with the reporting of a site-by-site campaign • Strong performance to maximize ROI • Competitive and efficient CPMs Get Your Business on the Map Advertising on local media sites with MNI allows marketers to target audiences with relevant local content in highly-defined geographical areas. Local Ads Mean Business Instantly increase awareness and relevance with your localized ad message on trusted local sites. All Advertising is Local Advertising Local, geo-targeted digital campaigns are ideal for isolating key audiences and markets, providing potential customers with specific hometown information that meets their needs.
  • 29. Research Trends: Local Advertising • Investment in U.S. online advertising is growing and is projected to enjoy double digit growth through 2014. BIA/Kelsey estimated U.S. Local Online Ad Spending to be $23.3 billion in 2011. • U.S. agencies surveyed stated that 90% of clients ask for geographically targeted ads. • Local search, mobile devices, hyperlocal communities and daily deals are growing in popularity with consumers, each offering on- demand access to community news and information. • Targeted display ads dominate local online advertising; by 2015, targeted display ads are projected to grow to $11 billion. Source: eMarketer, December 2011.
  • 30. MNI Local Search MNI Makes it Easy for Local Consumers to Find You with a Search Campaign that’s Turnkey and Effective. If used properly, Search Engine Marketing (SEM) can be a valuable lead source with incredible ROI. Without the right information and resources, SEM can also be a time and money drain. MNI makes SEM simple and effective by providing solid local advertising strategies that get results! Successful Local Search Campaigns Start with MNI • Reaches 94% of web searchers in a given market Reach 94% of • Provides geo-targeted advertising to specific local markets Web Searchers • Builds a comprehensive list of relevant and locally modified keywords • Partners with leading search engines: Google, Yahoo!, and Bing • Tracks post-click actions (e.g., phone calls, emails, and other online activities) • Optimizes your campaign, and monitors bids to maximize leads, increasing ROI • Provides transparent results by keyword and search engine Source: comScore. The Power of SEM • 46% of all U.S. online ad spending for 2011 was on search.† • B2B and B2C marketers believe that, respectively, 57% and 41% of their leads come from SEM.* • 53% of B2B and B2C marketers will increase their SEM budget in 2012.* Source: comScore. Source: †September 2011 eMarketer, *October 2011 eMarketer.
  • 31. Research Trends: Local Search • Local online and mobile search offer consumers on-demand access to information; 53% of U.S. internet users sought local community information on search engines. • 70% of consumers checked out local businesses or restaurants online before shopping. 17% of these consumers relied on the first listing on the search engine results page, highlighting how convenience trumps relevancy. • 41% of marketers believe that having a local search presence was important, if not critical, for achieving search marketing objectives. Source: eMarketer, December 2011.
  • 32. Spongecell MNI provides vibrant, rich media that transforms a standard display ad into an eye- catching, interactive opportunity. This treatment is ideal for direct response or branding campaigns, as increased interactivity improves effectiveness and ROI. Spongecell interactive options include • Test special offers • Sign up for a checking account • Branch locations Robust, easy to use reporting collects consumer action data right inside the ad. These unique metrics provide more data than click-through alone. • Real-time reporting • Detailed metrics • Download XLS or share reports Capabilities are dependent on goals and objectives of campaign.
  • 33. Behavioral Targeting Behavioral targeting tracks the action of thousands of users as they surf the web and aggregates them for trends, becoming the basis for targeting. This online technique that serves ads based on algorithms and behavioral targeting shares some key elements with paid search advertising. Information can include purchase trends or be merged with visitor demographic data such as age, gender and ZIP code. Behavioral targeting segments the audience based on observed and measured data, including • Page/site users visit • Content viewed • Search queries • Ads consumers click on • Information they share on social sites • Product(s) consumers put in online shopping carts Capabilities are dependent on goals and objectives of campaign.
  • 34. MNI Retargeting MNI Retargeting allows advertisers to reach consumers who have already visited your site with a retargeting network. Retargeting encourages users to: • Complete a form for more information • Answer a survey • Enter a contest/sweepstakes • Purchase a product or service Retargeting Increases ROI and Online Conversion Rates MNI Retargeted display ads are available on thousands of sites across the web. Retargeted ads get served for 30 days, or until the user returns to the site and converts. • On average, 98% of prospects leave a site without converting. MNI Retargeting allows you to raise awareness and stay top-of-mind with these potential customers. • Retargeted customers are five times more likely to convert than new customers. • Retargeted customers typically spend more per conversion than non-retargeted customers on where your lost prospect goes. Source: Imedia Connection, 2010. Capabilities are dependent on goals and objectives of campaign.
  • 35. MNI Digital and Oggifinogi MNI Digital’s partnership with industry expert Oggifinogi provides highly interactive rich video campaigns in real time, with extensive optimization and analytics. MNI Digital and Oggifinogi offer cutting edge technology, including • Impressive reporting techniques to help create a deeper analysis than basic impression and click through tracking. • Creative unit design with Oggifinogi’s patent pending wizard and orb technology to create campaigns quickly with much richer features. • Full video management system for campaigns featuring multiple commercial, webisodic and branded videos, dynamic playlists, branching video, transcoding and syndication support. • Flexibility making it easier to modify ad units to include additional features. Capabilities are dependent on goals and objectives of campaign.
  • 36. Floodlight Tagging Floodlight tags help advertisers track how consumers are using their website. Floodlight Tagging tracks the number of times individuals click-through to advertiser’s landing pages after seeing the ad, helping advertisers track how consumers are using their website at no extra charge. Tag activity is reported in DART only if it is triggered by a user who • Clicks an ad and is sent to the website, or views an ad and accesses the website sometime in the future. • Performs an activity on a web page containing a tag. • Performs this activity within 30 days of clicking and/or viewing a tagged ad. Capabilities are dependent on goals and objectives of campaign.
  • 37. Best-in-Class Services MNI Digital provides one resource for expert online planning, negotiating, buying, reporting, optimization, and billing. Nielsen//Net Ratings Critical internet media and market research and analysis for optimal site selection. comScore, Inc. A global internet information provider for consumer behavior insight. Spongecell Rich Media with innovative ad engagement and interaction opportunities. DoubleClick MediaVisor The planning and operations center for your online campaign. DoubleClick DART® A reliable, scalable tool for serving and analyzing online campaigns. PointRoll Innovative, rich media technology solutions.
  • 38. Measurable Results Reliable and measurable data guaranteed to maximize your online buy. DART Frequent reports on campaign performance by site and placement; detailed optimization analysis with actions taken. Post-campaign performance analysis with site summary, campaign learnings, and recommendations for future schedules. Dedicated analytics team to support, analyze, and optimize. Example Report: Online Media Campaign Performance Report Reporting Period: 10/14/2011-11/21/2011 Dollars Delivered Impressions Clicks Index to Index to Clicks Planned Actual Planned Actual Click Rate Actual Actual Recorded Site MNI Digital Ad Network_InMarket MBA_Flt1 $ 10,000 9,973 100% 1,176,471 1,173,292 100% 304 0.03% MNI Digital Ad Network_Business/Finance_Flt1 $ 8,700 8,518 98% 1,087,500 1,064,802 98% 438 0.04% MNI Digital Ad Network_InMarket MBA_Flt2 $ 8,000 - 0% 941,176 - 0% 0 MNI Digital Ad Network_Business/Finance_Flt2 $ 8,000 - 0% 1,000,000 - 0% 0 Totals 34,700 18,491 53% 4,205,147 2,238,094 53% 742 0.03%
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  • 40. New Age of Tech Adoption
  • 41. Mobile Finance Has Come of Age Nearly one in five mobile device owners accessed financial info from their phone. Source: comScore, February 2012.
  • 42. Consumers Act on Mobile Advertising Mobile’s ability to reach consumers in-market, coupled with emerging trends such as geo-location, can help advertisers make an immediate impact. After viewing a mobile ad, consumers take the following actions • 63% browse a website • 56% download a mobile app • 45% watch a video • 43% redeem or download a coupon • 30% request more information • 29% purchase a product Source: eMarketer, September 2011.
  • 43. MNI Mobile MNI Mobile helps advertisers take advantage of the growing mobile marketplace with location-based consumer targeting and top quality national brands. MNI has a dedicated team of digital targeted market experts who are well-versed in developing full-service, robust, customized solutions for your business. From strategic development and implementation to optimization, reporting and post-campaign analysis, making mobile simple. MNI Mobile Networks Provide • Access to your audience wherever they go • Opportunities to offer coupons and promote sales • Eye-catching and memorable rich media creative
  • 44. Reach Your Audience & Objectives Advertisers are increasingly turning to mobile marketing as a dynamic solution for reaching consumers efficiently and effectively. Ensuring that advertisers get their message in front of their ideal audience, MNI Mobile can target consumers by • Geography • Demographics • Channel • Carrier • Handset model • Handset features • Manufacturer • Operating system • Location-Based/Geo-Fencing • And more…
  • 45. Tech Savvy Meets Tech Simple With our exclusive partnerships and full-service team of dedicated targeted advertising experts, MNI Digital is fully-equipped to develop a robust, customized solution for your business. MNI Digital delivers turnkey mobile campaigns, including • Strategic development • Implementation • Optimization • Reporting • Post-campaign analysis
  • 46. Creative Executions Go local, Get results. MNI Digital offers flash and rich media options across every major carrier, with expert partnerships that deliver the largest reach and most diverse solutions. Reach your marketing objectives with creative executions that are • Perfect for building brand awareness • Cost effective • Available on a massive scale • Universally available on any mobile device • Interactive and engaging to a tech-savvy audience MNI Offers a breadth of creative opportunities to reach your target audience • Static Ads • Standard Flash/HTML5 Creative • Rich Media including expandable and videos • Click through or click to call functionality
  • 47. SMS/Text Message Visibility is valuable. Benefit from the billions of text messages sent every day by adding an SMS/Text messaging component to your MNI Digital campaign. MNI Digital makes it easy for you to gain greater brand visibility and interaction with your audience, which translates into a measurable increase in your ROI. • Personal, opt-in communication • Highly interactive • Localized messaging • Direct response driven • Drive sales and track responses
  • 48. Research Trends: Mobile Marketplace • Search is predicted to account for the largest share of total U.S. mobile ad spending in 2015 at 40% followed by banner ads and rich media at 36%. • Local mobile advertising is predicted to account for 70% of mobile ad spending in 2015. • 90% of U.S. mobile users age 18-39 looked up local retailer information on their local device; more than half also researched an online purchase or sought out a coupon. • 56% of mobile users are searching through apps, a noteworthy increase from 2010’s 42%. • Geo-targeting is on the rise showing a 24% growth from Q1 to Q2 2011 for local-targeted display ads. Source: eMarketer, December 2011.
  • 49. Research Trends: Mobile News • Local news is going mobile with nearly half of Americans getting some local news information from their cell phone or tablet. • 42% of mobile device owners report getting weather information on their cell phone; 37% say they get material about restaurants or other local businesses on their phones. • Mobile news consumers are younger, live in higher income households, and are newer residents of their communities. • One fourth of mobile local news consumers report having apps to help them get information about local news. • Most local news consumers participate in local news by sharing or posting links and stories. Source: Pew Research Center; State of the News Media 2011.
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  • 51. MNI’s Powerful Partnerships Amegy Bank Fidelity Investments Lakeland Bank Suntrust Ameriprise Financial Fiduciary Trust LowerMyBills.com TD Bank Associated Bank-Corp. Fifth Third Bank/OH Lowry Hill TD Bank/NJ BB&T First Bank M & I Bank Texas Capital Bank Blackhawk Network First Bank/CO M&T Bank Texas Dow Employees Credit Union BOK Financial Corporation First Choice Bank Missouri Bank The Education Plan California Bank & Trust First Citizens Bank/NC Montgomery Bank The PrivateBank Capital One First Niagara Financial Group National Penn Bank TIAA-CREF Charles Schwab & Co. First Republic Bank NBT Bank Tompkins Financial Center Chase Card Services First Tennessee Bank Nevada State Bank UBS Financial Services Chase Card Services/AARP Fisher Investments New Alliance Bank UHY Advisors LLC Chase Card Services/United Mileage Plus Visa Florida Prepaid College Program North Carolina Savings Plan Unibank Chase Retail Harris Bank National Association One West Bank Union Bank Citibank, N.A. Harris Trust PNC Bank Corp. US Bank-Minneapolis Coastal Federal Credit Union Harris Trust/Savings PNC Financial Services USAA Cole Taylor Bank Huntington Bank Propel Financial Services Utah Educational Savings Plan (UESP) Community Bank IBC Bank Provident Loan Society Virginia College Savings Plan Country Financial International Monetary Fund PSECU Wells Fargo - WI Eastern Bank Intrust Bank RBC Bank Wells Fargo Bank - Sf Fannie Mae John Hancock Schneider Downs & Co Wells Fargo Funds Management Fenimore Asset Management Johnson Bank/Johnson Financial SMART Wintrust Financial Fidelity Homestead Savings Bank Key Bank StellarOne Corp Zions National Bank