Жанна Богуславская, маркетинг менеджер компании DELL

1. Go Social
Influencing B2B Buying Decisions
through Social Media
Zhanna Boguslavskaya
Marketing Manager Dell Ukraine, Baltic and Iceland
EM-EMEA Commercial

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16. Take Your Own Path

17. Question: What do LinkedIn, Jagex, Debang Logistics, Mixi.com and Lonely
Planet have in common?
Answer: They are all Dell customer heroes and are serving as brand
ambassadors in Dell’s inspirational, game-changing “Take Your Own Path”
marketing campaign.
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18. Monsters, demons and downtime.
Enemies that we defy every day.
His business: Mark and Jagex is committed
to staying close to their roots as a
community-based games developer, and
every employee is passionate about
creating great games.
• His story: Mark became CEO with a vision
to build on Jagex’s phenomenal success as
the UK’s largest independent games
developer and publisher, and take it
forward into exciting new R&D projects
• RuneScape, a multi-player online role-
playing game, is their most successful
game. With over 10 million active players
around the globe, RuneScape is a true 24/7
business.
Mark Gerhard
CEO & CTO of Jagex
Global Marketing

19. I have over 70 million users.
And one reliable technology platform.
• His business: LinkedIn is a global web site that
help users to power their career by connecting
through different professional networks.
• His story: The strongest passion for Reid is how
you can improve life for hundreds of millions of
people.
• “Technology helps us solve these problems by
quickly collaborating with the wide variety of
people around us.”
Reid Hoffman
Co-Founder and Executive Chairman
LinkedIn
SMB Event Marketing

20. Sun, rain and secure data all empower my
business.
Her business: Dedicated to
produce 100% renewable
electricity, with the majority of its
energy coming from wind power.
• Her story: When she started the
company, Juliet wanted to make it
easy for people to engage with the
issue With over 25,000 customers
in the UK, her approach has proved
remarkably successful.
Juliet Davenport
CEO & Founder
Good Energy
Global Marketing

21. We could not revolutionize a $20 trillion industry
with out the right technology.
Their business: Cloud-based
software application for helping
companies analyze and manage
pension liability risks
Their story: Transformed risk
management practices in a $20
trillion industry, helping their
customers cope with financial
uncertainty
Timothy Lyons, CEO and
Fiona Page, CTO Pensions First
Global Marketing

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24. Dell Women’s Entrepreneur Network June 20-22, 2010
The TYOP Dell Women’s Entrepreneur Network was intended to be an elite gathering of female CEOs and innovative leaders
who run businesses in the world’s top markets and are on the verge of breaking through to the next level.
This was invite-only and intentionally capped at 75 participants to allow for meaningful dialogue and networking. Speakers
included Elaine Chang of Intel China, Kay Koplovitz of USA Network, Geraldine Laybourne of Oxygen Media, Cindy Gallop of
IfWeRanTheWorld, Maria Pinelli of Ernst & Young, Sabine Irrgang of GoFresh.com, Belinda Parmor of Lady Geek, Yue-Sai
Kan, Chairman of L’Oreal China, Michelle Garnaut of M on the Bund, Chris Shipley of Guidewire Group, and Debra Ruh of
TecAccess, Brenda Foster, president of The American Chamber of Commerce Shanghai and Beatrice Camp, US Consul
General.
Social media played a huge part in developing a tailored agenda and we used linkedin.com build excitement for the event
before meeting in Shanghai and then ran all sessions over linkedin.com which we will soon turn into a virtual white paper.
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26. Dell has pulled in more than $6.5 million in revenue from its Twitter
accounts.
That's only a fraction of the more than $60 billion Dell made in revenue last
year, but it proves that the micro-blogging social network can be a
moneymaking machine -- even though it has a relatively small user base.
Twitter's user base can't compete with that of Facebook, which was at 350
million at the last count, but the 18 million-strong Twitter community is
looking like a more lucrative market for companies such as Dell.
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28. CEO communication goes social
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