Some tips on best practices for enhanced ebooks and apps. Much of the content is remixed from the Digital Book World presentation Enhanced Projects Best Practices. www.digitalbookworld.com/2012/enhanced-projects-best-practices/

1. Publishing Digital Books (And Beyond):
The Future is NOW but also mostly later

2. Digital-First Publishing
Operations: Downsize or outsource printing, distribution, overhead or integrate digital and print
divisions. Operational and Psychological investment.
Culture: Top-down leadership: clearly communicate benefits, strategy
Products: Broader portfolio of products across multiple platforms requires significant investments.
Huge marketing implications: No longer just banners and buttons, but full service multi-platform
marketing services.
http://www.emediavitals.com/content/what-does-digital-first-really-mean

3. Enhanced Books
Some Facts (as of January 2012)
Number of Enhanced Books is Growing:
(BUT only 432 listed yesterday!)
Not supporting significant price increases:
On average, the enhanced edition of title is priced $2.00 higher 48% of the top 50 enhanced in
iBookstore are free
http://www.digitalbookworld.com/2012/enhanced-projects-best-practices/

4. The 2012 Enhanced Strategy
Pick the right projects
Version, not conversion
What are you going to be great at?
Pick the right partners
Organic, essential enhancements
http://www.digitalbookworld.com/2012/enhanced-projects-best-practices/

5. Organic, Essential Enhancements
Audio/Video/Animation
Tools http://www.digitalbookworld.com/2012/enhanced-projects-best-practices/

8. Architectural Constraints
iBooks Barnes & Noble Amazon
Up to 2 GB ePub file Video file size max: 600 MB Video only supported in Kindle for
iPad
500 MB recommended video size Audeo file size max: 600 MB
Must create separate A/V TOC
Video window always 300px x Video: MP4 or H.264
150px Video file size max: 600 MB
Audio: MP4/AAC or MP3
Media files non-DRM Video: MP4 or H.264
Video: MP4 or H.264 Audio: MP3
Audio: MP4/AAC
http://www.digitalbookworld.com/2012/enhanced-projects-best-practices/

9. Read Aloud Capabilities
Nook Colour/Tablet Kindle Fire iBooks
Narration tied to text sections Text-to-speech enabled by default, Narration tied to each word
but publishers can opt out
Can play each section Can set it up to highlight words as
independently Control reading speed, male or they are read
female voice
No word highlighting Other great features and
interactivity
No interactivity
Siri reading bedtime stories from
iPad iPhone?
Although
http://joanganzcooneycenter.org/upload_kits/jgcc_ebooks_quickreport.pdf

10. So hot right now

21. Red Lemonade
Prints books from Cursor,
social network platform.
Free to read on site.
www.redlemona.de
Interview with Richard Nash:
http://www.bostonreview.net/BR36.5/richard_nash_cursor_red_lemonade_book_publishing_business.php