Social Media

Social Media for Small Business Antoinette Raynes Executive Producer of Small Business Raynes Partnerships, LLC

Agenda 2 What is Social Media Why Social Media could be beneficial to you Examples of how it has been used successfully Details of Facebook, Linked In & Twitter Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

Social Media Revolution 2 3 http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&playnext_from=TL&videos=SDr7-UvPwqk Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

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What is Social Media ?Top 20 Mashable Reader Responses 1. Collaboration: Ask not what the Internet can do for you, but what you can do with other Internet users. – Jonny Rose 2. Network: Social media is a phenomenon which creates a personalized network for sharing digital content among all people in the cyberspace. - Rohan Aurora 3. Conversation: Tools or platforms that allow anyone/everyone to share information or engage in conversation. – Veena Mathew 4. Sharing: Social media = Sharing information through conversation. – Scot Chisholm 5. Relationships: Relationshipping on steroids. – Pat Graham-Block 5 6. Multi-dimensional: Social media is a multi-dimensional communication information system connecting people to people. -Peter Feuersenger 7. Inclusive: It’s a conversation in an instant with anyone, anywhere, anytime that gives control back to the individual & consumer in unpredented ways.” – Charles Ubaghs 8. Information: Information funneled to users from all angles. – Sarah Thomson 9. Community: Set of updated communication tools that allow us to build new communities at a time when our local community had almost been lost. – Jerry Daykin 10. Personalization: It is the ability to connect and see the world in your own way. The personalization of one of the greatest human achievements: communication! – Benjamin Fischbein Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

What is Social Media ?Definitions of Social media on the Web: Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. ... media that is created to be shared freely Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.[1] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. ... Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site. Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy. This includes blogs, social networks, social news, wikis, etc. Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc) The term social media describes media that is posed by the user and can take many different forms. Some types of social media are forums, message boards, blogs, wikis and podcasts. Social media applications include Google, Facebook and YouTube. Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website. A million different definitions from a million different people. But over at Duct Tape Marketing they say “[s]ocial media is the use of technology combined with social interaction to create or co-create value.” A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction. 6 Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

What is Social Media ?The Social Media Bible by Lon Safko Refers to activities, practices, and behaviors among communities of people who gather on line to share information, knowledge, and opinions using conversational media. Conversation media are Web Based applications that make it possible to create and easily transmit content in the form of words, pictures, videos and audios. 7 Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

And Why Do I care? 8 Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

The Break Up new Customer Service Rules 9 http://www.youtube.com/watch?v=D3qltEtl7H8&feature=channel Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

Why You Might Care 10 Average customer is worth about $136.38 to the seller. 67% of Twitter users who become followers of a brand are more likely to buy that brand’s products 60% of Facebook users who become a fan of a brand are more likely to recommend that brand to a friend 74% of consumers are influenced on buying decisions by fellow socializers after soliciting input via social media Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

Ideas for Developing A Strategy 11 One major finding was that those who responded that their company had profited or increased revenues using social media were almost twice as likely to have a formal social media strategy. Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

Variety of tools 12 Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

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Examples – Bunger Steel 14 Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

Examples – Steel Master 15 Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

Examples – Idea Paint 16 Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

Examples – Lane Bryant 17 Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

Examples – Ford Motor Company 18 Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

Next Steps 19 Details of Face Book Details of Linked In Twitter – ADHD on Steroids Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

Q & A 10 minutes 20 Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

Examples – FaceBook 21 Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

Examples – FaceBook Applications 24 http://www.facebook.com/apps/directory.php Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

Examples – FaceBook Applications 25 http://apps.facebook.com/theanimalrescuesite/?auth_token=32b234dd30749ab093ef939ecc7742c1&installed=1 Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

Examples – FaceBook Settings Page 26 Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

Examples – Linked In 27 Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

Examples - Linked In 28 Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

Examples - Twitter 31 Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

Resources 34 Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

Closing 35 GET READY TO READ, AND READ AND READ….. & Oh Yeah We didn’t even touch Blogging, Video, or PodCast! Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

Closing 36 http://www.youtube.com/watch?v=LjyFWqwZsn0&feature=youtu.be&a Raynes Partnerships, LLC 602-327-2165 ARaynes@RaynesPartnerships.com

Social Media

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Social Media