This document discusses using YouTube to engage communities. It defines YouTube as the leading online video platform where users can easily upload and share videos. The benefits of YouTube for government agencies include its 24/7 availability, ability to share non-static and multi-viewer video content, and hosting videos on YouTube's servers. The document provides examples of videos that agencies and citizens could create and share on YouTube to engage communities on issues. It emphasizes that knowledge and video are powerful tools for citizen engagement and encourages agencies to create YouTube accounts to upload, promote, and measure community engagement through videos.

1. Engagement and Analysis
Michelle K. Gardner, MSM
Florida Institute of Government
University of Central Florida

2. Today’s Ideas
 What is YouTube?
 How is your community using it?
 How can you use it to engage your
community?
 Is there any way to measure it?

3. Dramatic Chipmunk -
http://www.youtube.com/watch?v=y8Kyi0WNg40

4. What is ?
• YouTube is the leader in online video,
and the premier destination to watch
and share original videos worldwide
through a Web experience. YouTube
allows people to easily upload and
share video clips on and across the
Internet through websites, mobile
devices, blogs, and email. (YouTube Company
History Page)

5. Why use ?
“While getting on board with these new media
tools has taken a culture change, agency leaders
have begun to realize that when citizens search
for information from the government, they want
to use the same avenues they do in their
everyday lives.”
Elizabeth Newell
Social Butterflies. Government Executive, February 2009.

6. Benefits of
• Available 24/7
• Non-static information and content
• Multi-viewer video
• Video uploaded to YouTube’s servers -
not yours

7. What is on ?

8. This slide was a mash up of these three videos - used to explain the reach of a simple
home wedding video on the Internet.
JK Wedding Entrance Dance: http://www.youtube.com/watch?v=4-94JhLEiN0
JK Wedding Dancers on the Today Show: http://www.youtube.com/watch?
v=aQMNqHFwyQw
JK Wedding spoof on The Office (NBC) http://www.youtube.com/watch?v=fX7iwwB9zQ4

9. Citizen Engagement
• Motivating a group of citizens to an
active role in community issues and the
distribution of resources within the
community
• Knowledge is the best tool for engaging
your citizens.

10. http://www.youtube.com/watch?v=VVt62_dt67U

11. Options for your content
• In - house
• Camera, Tri-pod, Video-editing
software, staff for video content
• Engage the Community
• Colleges
• Citizens

12. Phil’s Phirst Film
http://www.youtube.com/watch?v=axM_JPKanxg
Subterranean Paper Filing Blues - i-file your taxes
http://www.youtube.com/watch?v=_7r6ySFRMyI

13. Measuring
• Create a YouTube account
• Upload
• Promote
• Link
• Imbed
• Insight

17. A picture is
worth a
thousand Questions?
words but a
video is worth
a million!
Michelle K. Gardner, MSM
Florida Institute of Government
University of Central Florida
gardner@mail.ucf.edu