Sea Change Strategies is a consulting firm that provides integrated marketing, communications, and fundraising strategies for nonprofit organizations. They transform clients' strategies using storytelling and by integrating efforts across multiple channels. Sea Change has worked with over 50 organizations, growing lists and online donations. They tailor their boutique services for each client, with a focus on cultivating relationships and transforming visions into tactical plans.

4. “ Transformational Vision and Tactical Expertise”

11. Our Approach

12. Sea Change Direct Marketing Major Mid-Donor Small Donor List Member/Community Visitor Points of Entry Search/PR/Web 2.0 Sticky site Integrated Mktg Integrated mktg Cultivation Integrated Marketing Pyramid Integrated mktg Cultivation Integrated mktg Cultivation Brand Awareness

13. Examples of our Work

21. Reality – The Aquarium www.SeaChangeStrategies.com

22. Virtual – the “Equarium” www.SeaChangeStrategies.com Visit planning THE HUB Philanthropy Conservation Action Fun Classroom Members’ Entrance Research and Science Enter Here

36. Snapshots

38. Pets for the Environment

46. Wired Wealthy Donor Clusters Cluster Analysis Relationship Seeker (29%) Most likely to respond to opportunities to connect emotionally with your organization online. Casual Connector (41%) The largest of the three clusters, question after question this group appears to “split the difference” in terms of attitudes and preferences. All Business (30%) Does not appear to be looking for a relationship or emotional connection.

47. SPLC Hate Map

48. Storytelling Workshop for IFAW September 24, 2008

49. Wikipedia

50. “ Thanks to Sea Change, we have undergone a complete rebranding – new logo, new Web site, new face – and developed strategies to engage and involve all of our current members while attracting new ones.”

51. Ideas for BW/F

52. Stork Fund

53. Stork Fund

60. Thank you.