Managing personal communication: Direct and Interactive Marketing, Word of Mouth, and Personal Selling. This ppt includes FACEBOOK mini case from the chapter 18 of kotler 14th edition.

1. Managing Personal Communications

2. HOW SOMEONE
MADE ALL OF
US ADDICTED
TO IT ??
HOW SOMEONE
GOT AN
IDEA??

3. ‘The biggest risk is not taking any risk....In a world that is changing really quickly ,
the only strategy that is guaranteed to fail is not taking risks.’
-Mark Zuckerberg,
Co-Founder &CEO Facebook

4. He only thought
only being able
to have access
to different
peoples ...
H
He refused
to give up and
he believed
himself
And
he
kept on ,kept on
trying

5. AN IDEATHAT
UNLOCK
BILLIONS OF BIG
IDEAS
THAT ARE
ATTHE MOMENT
DORMANT INSIDE
US

6. Interactive marketing communication idea
Word of mouth (Social media)
Buzz andViral marketing among the youths

7.  Facebook was founded in 2004 by MARK who
was a student at Harward University. Initially,
Facebook’s website could viewed and used by
Harward University.
 The early momentum was
tremendous,though,and Facebook soon
expanded to include students throughout the
Lvy League and other colleges.

8.  Facebook the social networking web site fulfills people’s desire to
communicate and interact with each other .
 It also uses that power to help other companies target very specific
audiences with personalized massages.
 It also fulfilling its mission to give people the power to share and make
the world more open and connected.
 Person marketing is a part of direct marketing, the use of consumer-
direct channels to reach and deliver goods and services to customers
without using middleman, is crucial nowadays as people’s needs tend to
be more specific, so in order to understand them, a one-to-one approach
is becoming essential.

9.  Moreover thanks to the ‘word of mouse’ it is possible to track and follow
the word of mouth of the consumers thanks to tags and promote every
kind of publicity and produce brand awareness using online tools.
 It encourages them to extend their network by adding other users as
friends, and many people try to see how many “friends” they can
accumulates.
 It identified its target audience, and gives the tools and the data to any
company to do that allowing the firms to direct speak to their
customers and to receive feedback continuously from them and make
the advertisement campaigns more efficient for them.

10.  Unlike the prior social networking sites like Orkut,YouTube,Twitter, etc.,
Facebook continues togrow and develop with time.
 It is currently and continuously adding new users to its record. So,it is
absolutely here to stay in the future.
 The greatest strengths of Facebook are like, constantlygrowing with
time, intensifying its reach to all kind of people.
 Among new business Facebookmarketing is very illustrious. More over
Facebook pages are currently expanding which provethat Facebook is
not a passing fad it is here to stay.
 Facebook is the most popular social networkingWeb site in the world, wi
th over 500 million active users.The site allows users to create personal p
rofileswith information such as their hometowns, work, educational back
ground, favorite things, and religious affiliation.

11.  It encourages them to extend their network by adding other users as frie
nds, and many people try to see how many ’friends’ they can accumulate.
Of the 150+ million users in the United States, 29 percent are aged 35-
54, while 25 percent are 18-24.
 Overall, women represent the fastest-
growing segment. Facebook also tends to have a more upscale, educate
d, desirable demographic than competitive social networks, and therefor
e it charges more for its advertising ads.”
 The company’s greatest strengths lie in the sheer number of members an
d active users.

12.  Facebook has over a billion active users with different age group
and every day 700,000 newpeople joining the social networking
website but there is a privacy question for Facebook users.
 Facebook frequently changes its settings and because of changed
settings users are more andmore frustrated and confused about
their privacy.93% of Facebook users choose its privacyoptions to
be opt-in rather than avoid which leads to some issues.
 There is an age limit to useFacebook but now a day’s children
mostly teenagers use Facebook. But “Younger Facebookusers may
not be savvy enough to know what information is suitable for
friends and what'sappropriate for strangers” writes Ms. Harris of
the Center for Democracy andTechnology.

13.  The world of business gets the new level of personal marketing and this
drastic change occursbecause of Facebook.
 The social networkingWeb site fulfills people’s desire to communicate
andinteract with each other and uses that power to help other
companies target very specificaudiences with personalized messages.
But because of privacy restriction limits Facebook’sability to offer
personal marketing opportunities.
 Companies should also concern that employeesmay be writing material
on Facebook, or publish photographs and videos, which could throwtheir
business in a negative result

14.  Find out
WHAT’SYOUR PURPOSE?
WHAT’SYOUR CAUSE?
WHAT’SYOUR BELIEF?
WHY DOESYOUR FIRM EXISTS?

15. WHAT CANYOU DO?

17. TRYTO FINDTHE ANSWERS FOR
WHAT
WHY
HOW
AND REPEAT
ANDTHE WAY ISVERY EASY MADE LIKE A HEAVEN FORYOU!

18. WORK HARD AND AFTER ALLWHOLE SKY ISYOURS

19.  History Of Facebook
 Mini cases belonging to the chapter number
18 named –Managing Personal
Communications
 Inspirational quotes
 end

20.  Philip Kotlers 14th edition of Marketing Management.
 https://www.google.co.in/search?site=&source=hp&q=facebook+wikipe
dia&oq=facebook+WIKIPE&gs_l=hp.3.0.0l10.3675.13171.0.14920.21.18.1.
2.2.0.1040.3292.0j8j4j7-
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20.2PKLGm78T9E
 https://www.google.co.in/search?q=facebook+history&oq=facebook+hi
&gs_l=serp.3.0.0l10.31557.35285.0.36941.11.11.0.0.0.0.376.1552.2-
5j1.6.0....0...1c.1.64.serp..6.5.1332...35i39j0i131j0i67j0i3.pL0k-4aBV9Q
 https://www.google.co.in/search?q=cource+hero&oq=cource+hero&gs_l
=serp.3..0i10l10.32023.34935.0.35323.11.10.0.0.0.0.444.1512.2-
3j1j1.5.0....0...1c.1.64.serp..6.5.1512...0j0i10i67.q9gIEQOUzMo

21. Mininath Jirage
VNIT Nagpur