Silence media presentation

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Silence Media (UK) Silence is a new advertising network for the entertainment industry. It offers its clients a media-buying model for video banner-advertising called cost-per engagement, which means they only pay when people rollover and expand their ads. Silence works with leading European and American websites. Its clients include major record labels Sony, Universal, and EMI, and leading independent records labels the Beggars Group and PIAS.

Unterhaltung & Humor

Cost per engagement
“Cost per engagement is relevant for
music companies because we have
diminishing marketing budgets. If you
are advertising a band then it makes
sense to only pay to reach their fans.”
Hannah Neaves, Senior Product
Manager, Polydor UK

www.silence‐media.com

Industry reservations about video
banner advertising

1. Creative too expensive and standards poor
2. Separation of creative and media
3. Ad serving costs high
4. CPM lacks accountability

www.silence‐media.com

Savings of over 50% compared with
the CPM metric
1. Cost of engagement includes creative, ad serving, media planning,
buying and evaluation
2. Shifting the risk to the network
3. Abandoning reach for engagement.
4. Rule of engagement: entertaining, transparent, relevant and useful.
5. You’re not penalised for advertising that doesn’t work.
6. Free page impressions

www.silence‐media.com

16 banner ads across 8 countries

www.silence‐media.com

Viacom embrace CPE

www.silence‐media.com

CPE sells records

www.silence‐media.com

Julian Casablancas

www.silence‐media.com

Highlights of 2009 for Silence
• Over 40 campaigns
• 800 websites in our European and American
network
• Procter and Gamble switch to CPE
• Silence covered across the trade press
• Midem and SXSW award
• Adweek predicts CPE will be Top 5 digital
marketing trends of 2010
www.silence‐media.com

Lee Henshaw
www.silence‐media.com

lee@silence‐media.com

Tel +44 (0)7939 053130

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Silence media presentation

2. Cost per engagement “Cost per engagement is relevant for music companies because we have diminishing marketing budgets. If you are advertising a band then it makes sense to only pay to reach their fans.” Hannah Neaves, Senior Product Manager, Polydor UK www.silence‐media.com

3. Sufjan Stevens www.silence‐media.com

4. www.silence‐media.com

5. Industry reservations about video banner advertising 1. Creative too expensive and standards poor 2. Separation of creative and media 3. Ad serving costs high 4. CPM lacks accountability www.silence‐media.com

6. Savings of over 50% compared with the CPM metric 1. Cost of engagement includes creative, ad serving, media planning, buying and evaluation 2. Shifting the risk to the network 3. Abandoning reach for engagement. 4. Rule of engagement: entertaining, transparent, relevant and useful. 5. You’re not penalised for advertising that doesn’t work. 6. Free page impressions www.silence‐media.com

7. 16 banner ads across 8 countries www.silence‐media.com

8. Viacom embrace CPE www.silence‐media.com

9. CPE sells records www.silence‐media.com

10. La Roux www.silence‐media.com

11. Delphic www.silence‐media.com

12. Justin Bieber www.silence‐media.com

13. Alphabeat www.silence‐media.com

14. The Big Pink www.silence‐media.com

15. Julian Casablancas www.silence‐media.com

16. Vampire Weekend www.silence‐media.com

17. The Temper Trap www.silence‐media.com

18. The Cribs www.silence‐media.com

19. Vitalic www.silence‐media.com

20. Gossip www.silence‐media.com

21. Highlights of 2009 for Silence • Over 40 campaigns • 800 websites in our European and American network • Procter and Gamble switch to CPE • Silence covered across the trade press • Midem and SXSW award • Adweek predicts CPE will be Top 5 digital marketing trends of 2010 www.silence‐media.com

22. Lee Henshaw www.silence‐media.com lee@silence‐media.com Tel +44 (0)7939 053130