"Marketing Music through Non-Linear Communication" was the theme of this attention-grabbing address, by zvooq's Bas Grasmayer (@spartz), at midem's Visionary Monday, January 30, 2012.
More on http://blog.midem.com
Bas Grasmayer: An Interconnected Ecosystem of Fans - midem 2012 presentation
1. An Interconnected
Ecosystem of Fans
Marketing Music Through Non-Linear Communication
Bas Grasmayer
Head of Information Strategy, Zvooq
#nonlinear ▰ Hello ▰ @Spartz
3. Age of Non-Linearity
Non-linear networks.
Non-linear
communication.
Non-linear thinking &
remembering.
CC BY-NC-SA 2.0 flickr.com/photos/chibijosh
#nonlinear ▰ Problem ▰ @Spartz
4. 3 Realities of the
Digital Age Music
is not the
product.
Music is not the product.
Varying expectations for price & product.
Varying expectations
Convenience Rules Everything Around Me, CREAM.
for price & product.
Convenience is King.
#nonlinear ▰ Solution ▰ @Spartz
5. The Selfish Consumer*
Mine! All
mine!
* Thought experiment only!
#nonlinear ▰ Solution ▰ @Spartz
6. 1. A Story Worth Sharing
#nonlinear ▰ Problem ▰ @Spartz
7. 2. Retention aka Building
Your Ecosystem
What it is:
A tribe, a movement, 1000 True
Fans.
What it’s not:
A fan club, a website, a forum, a
Facebook fanpage.
CC BY-NC-SA 2.0 flickr.com/photos/chibijosh
#nonlinear ▰ Problem ▰ @Spartz