This is a presentation I gave at the Online Retailer Conference in Sydney, Australia on July 8th, 2010. The presentation covers the rise of e-commerce, how the 'experience' hasn't changed, and how augmented reality will change how we shop online.
9. Peers Continue To Influence Purchase Decisions 83% of online shoppers said they are interested in sharing information about their purchases with people they know (Manage Smarter, September 2009)
10. Peers Continue To Influence Purchase Decisions 74% are influenced by the opinions of others in their decision to buy the product in the first place. (Manage Smarter, September 2009)
15. And Continues To Face Obstacles Online Catalyst To Drive Purchase 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore)
16. We Can’t All Have Apple’s Loyalty Conversion rates are low, with the “gold standard” being between 2% and 3%
17. Return To Sender… The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research)
20. <- Zappos Interactive Product Videos <- Sales increased from 6% to 30% when product had video associated with it E-Commerce Innovations – Interactive Video Samsung Live Video Customer & -> Product Support
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23. What Does All This Add Up To? A New Way For The Consumer To Interact With Products And Brands Online
57. Problem : How Do We Bridge The Gap Between Offline and Online Shopping Offline Shopping Social but time consuming Online Shopping Convenient but not social
72. “ The best way to predict the future is to invent it.” - Alan Kay
Hinweis der Redaktion
It’s utilitarian and provides no emotional satisfaction. Conversion rates are low, with the “gold standard” being between 2% and 3%. Cart abandon rates are high. 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore) The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research) &quot;If I'd asked people what they wanted, they would have said a faster horse .“ – henry ford
Not saying that we shouldn’t listen to our consumers… just saying that we should be leading them and innovating for them.
Not saying that we shouldn’t listen to our consumers… just saying that we should be leading them and innovating for them.