Weitere ähnliche Inhalte Ähnlich wie Luxury Auto Social Media Use Study - MH Group Communications Ähnlich wie Luxury Auto Social Media Use Study - MH Group Communications (20) Luxury Auto Social Media Use Study - MH Group Communications4. © MH Group Communications / Forum Strategies 9/15/09 7. © MH Group Communications / Forum Strategies 9/15/09 8. Community Index Hand-raisers who have willingly identified themselves as followers or friends of the brand © MH Group Communications / Forum Strategies The index is a numerical calculation with a base of zero x .01 and reflects total Facebook friends, Twitter followers, YouTube channel subscribers and Flickr group members in the study period, with a growth-trend factor applied of 10% to fast-growing communities. Index period: 8/1/09 – 8/31-09 9/15/09 9. Conversation Index The volume of all commentary about the brands from both outside and within their communities © MH Group Communications / Forum Strategies The index is a numerical calculation with a base of zero x .01 and reflects total Facebook comments, Twitter Tweets, YouTube video posts and Flickr photo posts during the study period, with a growth-trend factor applied of 10% to rapidly growing conversations. Index period: 8/1/09 – 8/31-09 9/15/09 11. © MH Group Communications / Forum Strategies 9/15/09 15. Mark Hass mark.hass@mhgroupcom.com 100 Park Avenue, 16 th Floor New York, NY 10017 212.984.0672 Jeffrey Sindone [email_address] 805 Third Avenue, 12th floor New York, NY 10022 212.554.2155 © MH Group Communications / Forum Strategies 9/15/09 An issue-oriented communications and outreach firm that helps major corporations communicate with key audiences on critical policy issues related to their businesses and brands.